Comprehension check.

Exercise 1.

1-T; 2-T; 3-F; 4-F; 5-T; 6-F; 7-F; 8-T; 9-T; 10-T.

Keys to the tasks on the text “What money can’t buy.”

Exercise 1.

1-g; 2-k; 3-h; 4-j; 5-d; 6-a; 7-e; 8-i; 9-f; 10-b; 11-c.

Exercise 2.

IT’S NECESSARY
because it’s prestigious	but can’t be bought for money
Two homes	love
Private aircraft	Happiness
Four cars	Personal freedom
Boat	Sense of life
Huge sports utility vehicles (SUVs)	Friendship
Piles of staff	Respect
Patek Philippe	Family
	Peace of mind (душевний спокій)

Exercise 3.

1. survey; 2. enjoy; 3. equal with; 4. satisfaction; 5. shortages; 6. rationing; 7. western; 8. eerie depression; 9. blue; 10. prevalent; 11. clinically; 12. prosperity; 13. feel.

I.

1. Supply and demand define the work of free-market system.

2. It’s impossible to satisfy demand, because it is unlimited.

3. Only limited supply can constrain unlimited demand.

4. Being busy with satisfying their material wants people have forgotten about spiritual values.

5. Market is a set of arrangements where people are in contact to exchange goods or services.

6. Product markets and factor markets are interdependent.

7. Market segmentation can be made on the basis of geographic, psychographic, demographic, behaviouristic approach.

8. Economists classify customers on the basis of their knowledge of and attitude to the product.

9. In segmenting a market psychographically specialists study individuals’ brand preferences, habits, values etc.

10. Money and material things are only weakly associated with leading a good life.

II.

1 – is; 2 – was born; 3 – studied; 4 – left; 5 – received; 6 – worked; 7 – had been; 8 – was; 9 – directed; 10 – won; 11 – received; 12 – is; 13 – has been applied; 14 – reveals.

IV.

1. Every indicator of the standard of living has moved upward: real income, per capita income, longevity, home size, car ownership etc during the last 50 years.

2. We live in a favoured age, but do not feel favoured.

3. Almost every day the consumer market is replenished by great variety of new goods.

4. There are four most common bases for segmenting market: geographic, demographic, behaviouristic and psychographic.

5. Psychographics characterizes consumers in terms of their social roles, activities, interests and lifestyle.

6. To conquer the definite market a seller can work out his own marketing strategy aimed only at definite consumers and introduce it through mass media they read, watch and use.

7. Researches show that many Americans buy piles of staff they don’t need not only due to advertising, but because of overmastering desire to purchase and possess.

8. Needs can be satisfied but wants never can.

9. A person needs food, clothing, shelter, health care, education, transport. These are necessities.

10. A person can wish any thing. Being unable to limit his wishes he becomes a slave of his wants and things.