4.1 Analysis of Nokia Service

When it comes to service, it is the customer service of handphones that are offered by Nokia and these include the servicing and optimization of handphones. This is an efficient service provided and suitable for the Nokia brand of handphones.

4.2 Analysis of Place

When it comes to the place, this would be likely to involve a location whereby Nokia would make their services to be available and it is where a customer would go to if they had and matter to be addressed with regards to Nokia products (Joshi, 2005). Nokia service centers are located in numerous parts of Kuala Lumpur and it was no trouble in locating a service center that could provide these kinds of services.

4.4 Analysis of the Price

When it concerns matters of price, it would amount to the total sum of money to be paid by the customer to Nokia for their service rendered. It is apparent that Nokia pricing would be very reasonable and efficient in comparison to the kinds of services provided by other firms (Joshi, 2005). It could be stated here that the pricing would be very competitive.

4.5 The Issue of Promotion

In relation to promotion, this is noted to be involving advertising carried out by Nokia in order to make present and future customers to have an idea of the services they are providing (Joshi, 2005). Advertising is done very efficiently as their strategies for promotion make their services and products well known through a number of mediums and these includes signboards, magazines, newspapers as well as the internet.

5.0 Analysis of the Extended Service Mix

Due to the fact that this is a service encounter and that firms are becoming more oriented towards their customer, there would be additional elements that would be relevant and would be addressed here in relation to the marketing mix. It is stated here that the additional 3 Ps would include the following:

1. Physical layout

2. Customer services provisions

3. Processes

(Kotler, 2009) (Paliwoda et al, 2008)...

5.1 The Element of Physical Layout

When it comes to physical layout, what is apparent here is that having attention to the physical layout of the Nokia outlet would be essential as it would also be a factor that would impact the customers decision. Having a neat and eye pleasing layout would likely to make customers more confident when utilizing the firms services (Paliwoda et al, 2008). Many customers are likely to appreciation a high amount of presentation in these kinds of service centers and it was apparent that the physical layout at the Nokia outlet was very neat and made the customers to be in a place where they felt convenient. The layout is not confusing and everything was in good order.

5.2 The Element of Customer Services Provisions

When it comes to provisions of customer services, this would be an element that would be labelled as being very essential and it is the case here that customers like me would be very appreciative of a company that would address my wants and needs efficiently and speedily. At Nokia, it can be stated that all of the provisions of customer service was very efficient and this was right from the start when they handled my query relating to the servicing and optimization, to the interactions that had taken place at the service center and the staff that were handling the issue. All encounters were very efficient and the staff were very polite. It can be stated here that the customer relation practices at Nokia were very efficient (Paliwoda et al, 2008).