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III. Brand of the company.

Білет № 5

  1. Complete the sentences with the comparative or superlative form of the adjectives in brackets.

  1. London is (large) than Cardiff and much (noisy).

  2. Which is (high) mountain in the world?

  3. This text is (difficult) than the previous one.

  4. He is (old) son in the family.

  5. This French film is (good) than the American one.

II. Advertising

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.

III. Prices. Pricing strategy.

Білет № 6

  1. Put the verbs in brackets into the correct form ( Indefinite (Simple) Active or Passive).

  1. I (have) a car but I (not/use) it very often.

  2. What your friend (buy) at the shop yesterday? – He (buy) a lot of things and (spend) a lot of money.

  3. The article (publish) next Wednesday, you (read) it soon.

  4. All the work (to do) by automatic machinery tomorrow.

  5. Two hundred people (to employ) by the company next year.

II. The networked home

Talking fridges and intelligent central heating systems could become standard in houses all over the UK within a few years. The UK government announced that it is spending a budget of 40 million pounds on new technologies over the next few years. The fridges and central heating systems will be able to speak to a service centre when they need a new part or when there is a problem. Some of the new types of fridges will also be programmed to inform the owner when they are running out of certain food items. These fridges will speak to the owner when the owner opens the door and will tell them what they need to buy.

Televisions on wristwatches, the Internet on microwave ovens and DVD players on fridges will all be potential future products. Scientists might also develop energy-saving systems to reduce bills and the cost to the environment. Research is already taking place to find out what those costs will be.

The home isn’t the only focus for new developments: researchers are going to develop cars that talk to service stations and personal digital shopping assistants.