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18 Пионеры в исследовании рекламы

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9 Nielsen A.C. New facts about radio research. Radio executive club of New York. 1946.

10 Dr. Gallup's finger on America's pulse// Econometrics, 1997, у.27, p. 95.

11 McElwain M. Profiles in Comunication.. Iowa City: Iowa Center for Communication Study, 1991, p. 1.

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1940, p.319-321.

Fox S. The Mirror Makers. A history of American Advertising and its creators. NY: William Morrow

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16 McElwain M. Указ. соч., р. 3.

17 Ogilvy D. Confessions of an Advertising Man. NY: Atheneum, 1963; Ogilvy D. Blood, Brains & Beer.

NY: Atheneum, 1978; Ogilvy D. Ogilvy on Advertising. NY: Vintage Books, 1985.

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" Marchand R. Advertising the American Dreram. Making Way For Modernity, 1920-1940. Berkley:

University of California Press, 1985, p. 110.

21 Moor D.W. The Super Pollsters. NY: Four Walls Eight Windows, 1992, p. 45.

c ≪Телескоп≫: наблюдения за повседневной жизнью петербуржцев≫__