Задание 7. Закончите предложения, используя сравнительную степень прилагательных и наречий

1. The hotels in London are (expensive) than the hotels in New York.

2. Your work is not very good. I’m sure you can do (good).

3. The equipment often breaks down. I'd like to have (reliable) one.

4. We wanted to arrive at the station (early) not to miss the train.

5. We were (busy) than usual at work today.

6. It takes (long) to get to the plant by car than by train.

7. The goods were (bad) than we expected.

8. Your instructions are very difficult. Could they be (simple)?

9. Let me know if you have any (far) information.

10. The latest model is (easy) to operate than the previous one.

Задание 8. Закончите предложения, используя превосходную степень прилагательных

1. We had lunch at the (cheapest) restaurant in the city.

2. Mrs. White is a really nice person – one of (nice) people I know.

3. He always comes to see me at (bad) possible moment.

4. This is (interesting) offer that we have ever had.

5. He is the (reliable) customer we have ever done business with.

6. It's (good) coffee I have ever tasted.

7. What’s (quick) way of getting from here to the exhibition?

8. He is one of (rich) businessmen in the world.

9. What is (popular) product of this company?

10. I prefer this chair to the others. It’s (comfortable).

Задание 9. Письменно переведите текст.

The role of marketing in business

Buying, selling, market research, transportation, storage and advertising are parts of marketing. Marketing means the movement of goods and services from a manufacturer to a customer. Marketing includes 4 main elements - product, price, promotion and place. The product is the goods and services that are bought and sold. The price means the cost of goods and services. Promotion is the process of informing customers about products and persuading them to buy these goods. And the place means the location where the goods are available. Successful marketing involves many things. The first thing is good, creative advertising campaign, which attracts attention of customers to the products. The second thing is good marketing communication. The third is customer operation. The company should produce what customers want, when they want it, at the right price and in a way that is profitable for the company. Market research helps producers to predict what people will want. Companies can carry out survey to know the profile of potential customers. The role of marketing in business is very important. Successful marketing means the increase of profit for a company and further growth of internal and external markets.

Задание 10. Ответьте на вопросы по тесту.

1. What does marketing mean?

2. What does marketing include?

3. What is the product?

4. What is the price?

5. What is promotion?

6. What is the place?

7. What does successful marketing include?

8. Why is it necessary to carry out market research?

9. What is the role of marketing?

Задание 11. Заполните пропуски, подобрав подходящее по смыслу слово.

1. Before starting to sell abroad you should carry out market …

a) survey b) promotion c) price

2. Let’s make an appointment for Monday. It is … for me.

a) comfortable b) competitive c) convenient

3. …. sell goods to the general public in small quantities.

a) retailers b)wholesalers c) manufacturers

4. Another name for external market is … market.

a) domestic b) overseas c) home

5. We agree to buy your goods at this price, it is …. to us.

a) high b) increased c) acceptable

6. The sellers promised to … the goods on time.

a) produce b) dispatch c) settle

7. We will try to … the delivery dates.

a) meet b) match c) wait

8. I will phone you later and give my final…

a) answer b) reply c) message

9. Our parent company is large, it has many …. abroad.

a) competitors b) departments c) subsidiaries

10. The first … of goods will be delivered in November.

a) party b) lot c) match