- •Unit 9 Selling
- •Translate the following word combinations into Russian and use them in the sentences of your own:
- •Complete the sentences with the words from Useful Language (the first letter is given)
- •Marketing to Students.
- •V. Match the words (1-7) with their definitions (a-g)
- •Find the English equivalents of the following Russian words in the text
- •Complete the sentences with these words and phrases from the article:
- •Answer the questions:
- •Discussion points:
- •I had to sell most of my things. Я вынужден был продать большинство своих вещей.
- •Need to
- •To be allowed(to)
- •X. Complete the sentences (1-8) with suitable endings 9(a-h):
- •Translate:
Business Result Pre-Int
Unit 9 Selling
Useful Language
Word |
Definition |
Translation |
Transcription |
ad |
an advertisement |
реклама |
æd |
advertisement |
a notice, picture, or film telling people about a product, job, or service |
реклама |
əd vɜː.tɪs.mənt |
advertisingcampaign |
a planned series of advertisements to persuade people to buy it or use product or service |
рекламная кампания |
æd.və.taɪ.zɪŋ kæm peɪn |
alcohol |
a colourless liquid which can make you drunk |
алкоголь |
æl.kə.hɒl |
(to) attract customers |
To make customers feel interested in something or want to go somewhere |
привлекать покупателей |
ə trækt kʌs.tə.mərz |
audience |
the group of people together in one place to watch or listen to a play, film, someone speaking |
публика |
ɔː.di.ənt s |
authorities |
a group of people with official responsibility for a particular area of activity |
власти |
ɔːˈθɒr.ɪ.ti |
beer |
an alcoholic drink made from grain |
пиво |
bɪər |
billboard |
a very large board on which advertisements are shown, especially at the side of a road |
рекламный щит |
bɪl.bɔːd |
(to) boost sales |
to improve or increase sales |
подъем продаж |
bust .seɪlz |
cancellation |
when someone decides that an organized event will not happen or stops an order for something |
отмена (сделанного заказа) ; прекращение |
kænt .səl eɪ.ʃən |
cash |
money in the form of notes and coins, rather than cheques orcredit cards |
наличные |
kæʃ |
(to) catch |
to discover, see or realise something |
уловить, понять |
kætʃ |
cigarettes |
a small paper tube filled with cut pieces of tobacco, which people smoke |
сигарета |
sɪg.əret |
(to) click on a link |
to choose an item on a computer screen by pressing one of the buttons on a mouse |
щелкнуть ( кликнуть) по ссылке |
klɪk ɒn ə lɪŋk |
client |
a customer or someone who receives services |
клиент |
klaɪ.ənt |
credit |
a method of paying for goods or services at a later time, usu with some interest |
кредит |
kred.ɪt |
direct mailing |
the practice of sending advertisement directly to particular people through the post |
прямая (почтовая) рассылка |
da ɪˈrekt meɪl |
discount |
a reduction in the usual price |
скидка |
dɪs.kaʊnt |
(to) download |
to copy information from the Internet or from another computer to your computer |
загружать, скачивать |
|
(to) enter a market |
to start working producing/selling goods in a particular market |
Выходить на рынок |
en.tər mɑː.kɪt |
(to) expand |
To make something become bigger in size, number, or importance |
увеличиваться в объёме, в размерах, в количестве |
ɪk spænd |
(to)expand range of services |
to increase the number of services provided |
расширить ассортимент услуг |
ɪk spænd ðə reɪndʒ əv sɜː.vɪsiz |
fight |
when you use a lot of effort to defeat someone or achieve something, or to stop something happening |
борьба |
faɪt |
figure |
the symbol for a number or an amount expressed in numbers |
цифра |
fɪg.ər |
fine (to collect) |
certain amount of money exacted as a penalty |
штраф |
faɪn |
frozen |
food preserved at a very low temperature so that it becomes hard |
замороженный |
frəʊ.zən |
(to) go ahead |
to start or continue, often after obtaining permission |
продолжать |
gəʊ.ə.hed |
hypermarket |
a very large shop, usually outside the centre of town |
гипермаркет |
haɪ.pə mɑː.kɪt |
(to) improve market share |
to sell more of your products or services compared with other companies than you did in the past |
увеличить долю рынка (удельный вес компании в общем объеме рыночных продаж) |
ɪm pruv mɑː.kɪt ʃeər |
increase |
a rise in the amount or size of something |
возрастание, рост |
ɪn.kris |
(to)interrupt |
to stop a person from speaking for a short period by something you say or do |
прерывать, перебивать |
ɪn.tərʌpt |
law |
a rule, usually made by a government, that is used to order the way in which a society behaves |
закон |
lɔ |
live |
|
|
lɪv |
mayor |
a person who is elected or chosen to govern a town or city |
мэр |
meər |
media (massmedia) |
newspapers, magazines, radio and television considered as a group |
средства массовой информации |
mi.di.ə |
non-refundable |
That cannot be returned, for example of customers are not happy or change their minds |
невозмещаемый |
nɒn rɪˈfʌndbl |
obligation |
something that you must do |
обязательство |
ɒb.lɪˈgeɪ.ʃən |
(to) offer a discount |
To take an amount of money off the usual cost of something |
|
ɒf.ər ə dɪs.kaʊnt |
once-in-a-lifetime |
describes an experience or opportunity that is very special because it is the only time you will be able to have it |
раз в жизни; один раз за всю жизнь |
wʌnt .sɪnəlaɪf.taim |
outdoors |
outside rather than in a building |
на открытом воздухе; на улице |
aʊt dɔːz |
outdoor advertisement |
an advertisement that appears on the streets in the form of billboards, etc |
объявление наружной рекламы |
aʊt dɔːr |
online |
done using the Internet |
онлайновый, доступный через интернет |
ɒn.laɪn |
pastime |
an activity which is done for enjoyment |
времяпрепровождение, развлечение, |
pɑːs.taɪm |
permission |
if someone is given permission to do something, they are allowed to do it |
разрешение |
pə mɪʃ.ən |
pollution |
damage caused to water, air, etc. by harmful substances or waste |
загрязнение |
pə lu.ʃən |
preceding |
coming or happening before something |
предшествующий, предыдущий |
prɪˈsi.dɪŋ |
press ads |
advertisement printed in newspaper, magazine etc |
рекламное объявление в прессе |
pres ædz |
(to) promote aname |
to make more people aware of a product, company etc, for example by advertising it |
рекламировать, продвигать имя (товара, компании) |
prə məʊt ðə neɪm |
radical |
complete or extreme |
радикальный |
ræd.ɪ.kəl |
range |
a set of products of a particular type |
ассортимент |
reɪndʒ |
relocation |
The action of moving something, especially a company or its workers, to a new place to work or operate |
перемещение, перебазирование |
ri.ləʊ ˈkeɪ.ʃən |
resident |
a person who lives or has their home in a place |
житель |
rez.ɪ.dənt |
slimming products |
some products which are supposed to help person become thinner |
товары для похудения |
slɪm.ɪŋ prɒd.ʌktz |
slot |
a position, a time, or an opportunity for someone/something, for example, in a list, a programme of events or a series of broadcasts |
надлежащее место, место в расписании, интервал времени |
slɒt |
soccer |
a game played between two teams of eleven people, where each team tries to win by kicking a ball into the other team's goal |
футбол |
sɒk.ər |
statistics |
information based on a study of the number of times something happens or is present |
статистика |
stətɪs.tɪks |
(to)stay ahead of |
to stay in front of |
оставаться впереди |
steɪ əˈhed əv |
strict |
strongly limiting someone's freedom to behave as they wish |
строгий |
strɪkt |
(to) sum up |
to describe or express the important facts or characteristics about something or someone |
резюмировать, суммировать; обобщать; |
sʌm ʌp |
target audience |
the group of people that a TV programme, advertisement, etc. is aimed at |
целевая аудитория |
tɑ.gɪt ɔː.di.ənt s |
time slot |
an amount of time which is officially allowed for a single event in a planned order of activities or events |
отрезок времени, временной интервал |
taɪm slɒt |
(to) undertake |
to do or begin to do something, especially something that will take a long time or be difficult |
предпринимать, совершать |
ʌn.də teɪk |
warning |
something that makes you understand there is a possible danger or problem, especially one in the future |
предупреждение |
wɔː.nɪŋ |
window |
the decorative arrangement of goods behind the window at the front of a shop, in addition to the window itself |
витрина(магазина) |
wɪn.dəʊ |
wine |
an alcoholic drink which is usually made from grapes |
вино |
waɪn |
word-of-mouth |
the process of people telling each other about something |
устный, передаваемый из уст в уста |
wɜːd əv maʊθ |
youth |
the period of your life when you are young or the state of being young |
молодёжь |
juθ |