- •Часть 2
- •Proposals
- •I. Discussion topics.
- •II. Reading.
- •Sales proposals
- •Introduction.
- •Printing technology
- •National's reputation
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study.
- •Schiller international university
- •Sales Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •Inquiries, a sales representative, questions, detailed, solicits interest, could be, for example, a promotional letter
- •IV. Writing.
- •V. Case studies.
- •Public Relation Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •IV. Writing.
- •1. A follow-up letter to encourage repeat business.
- •2. Delayed Thank You.
- •Congratulations.
- •Invitations.
- •The Brookdale Chamber of Commerce
- •V. Case studies.
- •113054 Москва, Стремянный пер., 36.
- •113054 Москва, ул.Зацепа, 41/4.
Requests the pleasure of your
company
At a dinner honoring
The Honorable Stacy Coughey
Wednesday, the third of June
At seven o’clock
The Stardust Room of the
Excelsior Hotel
R.S.V.P.
The Brookdale Chamber of Commerce
R.S.V.P. – (fr) respondez s’il vouz plais – please, respond
Write an invitation letter to someone for one of the following:
Open house at a new University department
A reception at an exhibition
Social gathering of IBS alumni
Opening of a new company branch
Ex 4. Read a congratulation letter below.
Dear
Ms Space
Congratulations
on your promotion to senior accounts executive. You have worked hard
for Rembow Consultants, and I am delighted that your efforts have
been rewarded.
As
you move into your new office and assume the weight of
responsibilities that go along with your new position, please let me
know if I can be of any assistance.
Sincerely
Write a congratulation letter to someone for one of the following:
Being promoted
Winning an award at school
Completing a special course or degree
Being elected to public office
Joining your firm or agency
V. Case studies.
Geoffrey’s, a fine men’s clothing store located at 10 Arlington street, Boston, Massachusetts 02116, is having its annual fall clearance sale. All summer and selected fall merchandise will be on sale with discounts up to 60% on some items. The sale will begin on September 10. Write a letter to be sent to all charge customers, inviting them to attend three presale days, September 7-9, during which they will find a full selection of sale merchandise before it is advertised to the public.
Imagine that you work in the customer relations department of a large furniture store. Write a letter that could be sent to customers who have bought furniture for one room of their home, encouraging them to buy furniture for another room. Remind them of the quality and service they received when they did business with you in the past. Urge them to shop with you again.
You have worked for the law firm of Lederer, Lederer and Hall, 407 East 23 Street, New York, New York 10013, for many years. On the occasion of your tenth anniversary with the company, an office party is held in your honor, and Mr. Gerald Hall presents you with a wristwatch as a token of the company’s appreciation. Write a letter to Mr. Hall thanking him and the entire company for the party and the gift.
Составители: ФИЛИППОВА Людмила Борисовна
ТИМОШЕНКО Людмила Петровна
Редактор Н.И. Золотина
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