- •Рецензенты:
- •Авторы:
- •1) Коммуникационные компетенции.
- •2) Коммуникативная компетенция владения иностранным языком1.
- •Часть 1
- •1.2. Lead-in Discussion. Answer the following questions.
- •2.1. Read the article and find the information about the changes, which have been introduced in Eton; explain the title of the article. A New Kind of Elite
- •2.1.1. Key Vocabulary
- •2.1.2. Comprehension Questions
- •2.2. Read the article; explain the title of the article. America’s Community Colleges: On the Ascent
- •2.2.1. Key Vocabulary
- •2.2.2. Comprehension Questions
- •3.1. Read the text and find the facts proving the great influence of educational technologies on the lives of students and teachers. U.S. Students and the Technological Evolution
- •3.1.1. Comprehension Questions
- •3.2. Read the article; explain the title of the article. The Issue of “Choice”
- •3.2.1. Key Vocabulary
- •3.2.2. Comprehension Questions
- •4.1. Read the article. A Freshman at Brown University
- •4.1.1. Notes
- •4.1.2. Key Vocabulary
- •4.2. Read the text and find the facts on the advantages of co-op education. Co-op Education in us Colleges
- •4.2.1. Key Vocabulary
- •4.2.2. Comprehension Questions
- •5.1.1. Match the words and phrases with their definitions.
- •5.1.2. Match the words and phrases with their definitions.
- •5.1.3. Match the words and phrases with their definitions.
- •5.2.1. Give the Russian equivalents for the following words and expressions from texts (Focus 2).
- •5.2.2. Give the Russian equivalents for the following words and expressions from texts (Focus 3).
- •5.2.3. Give the Russian equivalents for the following words and expressions from the texts (Focus 4).
- •5.3.1. Find the English equivalents in texts (Focus 2) for the following Russian words and phrases.
- •5.3.2. Find English equivalents in texts (Focus 3) for the following Russian words and phrases.
- •5.3.3. Find the English equivalents in the texts (Focus 4) for the following Russian words and phrases.
- •5.4.1. Paraphrase the following, using the key vocabulary of the module (focus 2).
- •5.4.2. Paraphrase the following, using the key vocabulary of the module (focus 3).
- •5.4.3. Paraphrase the following, using the key vocabulary of the module (focus 4).
- •6.1. Render the following text in English. E-learning в помощь
- •6.2. Render the following text in English. Бизнес-образование: прагматики против академиков
- •6.3. Write an essay of 300-350 words on the educational reforms in Russia. Focus on either history of reforms or present-day developments.
- •7.1. Topics for Oral Discussion
- •7.2. Topics for Round Tables
- •7.3. Surf on the Web to find information on the European educational system. To help you we state several addresses to start with.
- •7.4. Education on the Internet
- •1.2. Lead-in Discussion. Answer the following questions.
- •2.1. Scan the text below and say what its essence is.
- •Infinite editions
- •2.1.1. Key Vocabulary
- •2.1.2. Comprehension Questions
- •2.2. Skim the text and find any information on the impact media violence has on children.
- •Violence in Pop Culture
- •2.2.1. Key Vocabulary
- •2.2.2. Comprehension Questions
- •3.1. Find the facts proving that the arts in America grow out of American culture. Bringing Art to All Americans
- •3.1.1. Key Vocabulary
- •3.1.2. Comprehension Questions
- •3.2. Read the following text. The Return of Beauty
- •3.2.1. Key Vocabulary
- •3.2.2. Comprehension Questions
- •4.1. Introduction. The cinema is an art form that is accessible to most people and it is one that most people enjoy.
- •4.1.1. Answer the questions in the quiz below to find out whether you’re a film buff.
- •4.1.2. Skimming and scanning. Read through the text quickly to find out the answers to the quiz. How many did you get right?
- •4.1.3. Choose the correct title (a-j) for each paragraph of the text (1-7). Not all the headings will be needed.
- •4.1.4. The following events are all stages in the history of the film industry. Read the text again carefully and number them 1-6 according to their historical order.
- •4.1.5. Key Vocabulary
- •4.2. Scan the text below and say what its essence is. Does the Market Produce Bad Art?
- •4.2.1. Key Vocabulary
- •4.2.2. Comprehension Questions
- •5.1.1. Match the words and phrases with their definitions.
- •5.1.2. Match the words and phrases with their definitions.
- •5.1.3. Match the words and phrases with their definitions.
- •5.2.1. Give the Russian equivalents for the following words and expressions from texts (Focus 2).
- •5.2.2. Give the Russian equivalents for the following words and expressions from texts (Focus 3).
- •5.4.2. Paraphrase the following, using the key vocabulary of the module (focus 3).
- •5.4.3. Paraphrase the following, using the key vocabulary of the module (focus 4).
- •6.1. Render the following text into English. Дитя и волшебство
- •6.2. Sum up the English version of 6.1.
- •6.3. Write an essay of 250 words on your favourite director’s creative work.
- •If you so desire, you may focus on either history of arts or present-day developments.
- •7.1. Discuss the following.
- •7.2. Look into the following statements and prove your own point of view.
- •7.3. Surf on the Web to find information on Hollywood. What kind of sites do they offer? Which do you like most?
- •7.4. Culture on the Internet
- •1.2. Lead-in Discussion. Answer the following questions.
- •2.1.1. Key Vocabulary
- •2.1.2. Comprehension Questions
- •2.2.1. Key Vocabulary
- •2.2.2. Comprehension Questions
- •3.1.1. Key Vocabulary
- •3.1.2. Comprehension questions
- •3.2. Read the article; explain the title of the article. Scan the text and say what its essence is. Explain the author’s point of view on the problem. A Fading Taboo
- •3.2.1. Key Vocabulary
- •3.2.2. Comprehension questions
- •4.1. Read the article. Scan the text below and say what its essence is. Explain the author’s point of view. Where Free’s a Crowd
- •4.1.1. Key Vocabulary
- •4.1.2. Comprehension Questions
- •4.2.1. Key Vocabulary
- •4.2.2. Comprehension Questions
- •5.1.1. Match the words and phrases with their definitions (Focus 2).
- •5.1.2. Match the words and phrases with their definitions (Focus 3).
- •5.1.3. Match the words and phrases with their definitions (Focus 4).
- •5.2.1. Give the Russian equivalents for the following words and expressions from texts (Focus 2).
- •5.4.2. Paraphrase the following, using the key vocabulary of the module (Focus 3).
- •5.4.3. Paraphrase the following, using the key vocabulary of the module (Focus 4).
- •6.1. Render the following text in English. Современная пресса Автограда
- •6.2. Sum up the English version of 6.1.
- •6.3. Render the following text in English. Проект "Карта российской прессы"
- •6.4 Write an essay of 300 words on advertising in Russia.
- •7.1. Topics for Oral Discussion
- •7.2. Look into the following statements and prove your own point of view.
- •7.3. Surf on the Web to find the information on the history of electronic media. Brief your group mates on your findings.
- •7.4. Mass Media on the Internet
- •1.2. Lead-in Discussion. Answer the following questions.
- •2.1. Scan the text to find facts proving that face-to-face communication is as widespread as ever. Skim the text and sum up the evidence in favour of electronic communication. Keep It Real
- •2.1.1. Notes
- •2.1.2. Key Vocabulary
- •2.1.3. Comprehension Questions
- •2.2. Scan the article to find all definitions of blog. Find the dates important for blogosphere. Skim the text to find out what blogs and blogging are.
- •It’s the links, stupid
- •2.2.1. Key Vocabulary
- •2.2.2. Comprehension Questions
- •2.3. Skim the article to find what the wiki principle is.
- •The wiki principle
- •2.3.1. Key Vocabulary
- •2.3.2. Comprehension Questions
- •3.1. Skim the article to define the new way of governing. Scan the text to illustrate the definition by some impressive statistics. A New Way of Governing in the Digital Age
- •3.1.1. Key Vocabulary
- •3.1.2. Comprehension Questions
- •3.2. Skim the text to decide whether it can be really safe in the cyberspace. Scan the dangers described and precautions taken. Staying Safe in Cyberspace
- •3.2.1. Key Vocabulary
- •3.2.2. Comprehension Questions
- •4.1. Skim the text to enumerate all aspects of the digital divide. Read the text to sum up what it is about. Bringing the Digital Divide
- •4.1.1. Key Vocabulary
- •4.1.2. Comprehension Questions
- •4.2. Look through the text to decide why it is headlined ‘Snooping Bosses’. Skim the article to find the percentage of employers who control their employees’ electronic behaviour. Snooping Bosses
- •4.2.1. Key Vocabulary
- •4.2.2. Comprehension Questions
- •5.1.1. Match the words and phrases with their equivalents (focus 2).
- •5.1.2. Match the words and phrases with their equivalents (focus 3).
- •5.1.3. Match the words and phrases with their equivalents (focus 4).
- •5.2.1. Give the Russian equivalents for the following words and expressions from texts (Focus 2).
- •5.4.2. Translate the following, using the key vocabulary of the module (focus 3).
- •5.4.3. Translate the following, using the key vocabulary of the module (focus 4).
- •6.1.1. Интернет будущего: "Чего изволите?"
- •6.1.2. «Всемирная паутина» (www или Web)
- •6.2. Sum up the English versions of 6.1.1 and 6.1.2.
- •6.3. Render the text in English. Понятие информационной безопасности
- •6.4. Write an essay of 300 words on the Internet in modern life.
- •Hatched, Matched and Dispatched
- •The Hard Turn
- •Taming the Wild Web
- •2. Render the following text into English.
- •Двойная игра – двойные ставки Британская система образования
- •Неподражаемый
- •Информационный террор
- •Vocabulary Index
3.2.1. Key Vocabulary
ENTRY |
TRANSLATION |
EXAMPLES AND NOTES |
masthead n |
броский заголовок (в журнале или газете; обычно в верхней части) |
We carry illustrations of these medals on our masthead |
hue n |
тон, цвет; разновидность; шум, крики |
The same hue will look different in different light. Just as the show ended, he heard a huge hue and cry outside |
grudging adj |
недовольный, злобный |
Others stood watching with grudging respect. He has a grudge against the world |
dangle v |
соблазнять, манить, дразнить |
He a company directorship dangled in front of him |
enticement n |
соблазн, приманка |
Among other enticements they advertised that they would take guests to Ramstage for a day |
trigger v |
инициировать, дать начало, вызывать, повлечь, явиться следствием |
It is still not clear what triggered the demonstrations. Nuts can trigger off a violent allergic reaction |
maintain v |
поддерживать, удерживать, сохранять, содержать, защищать, утверждать |
The two countries have always maintained close relations. She maintained a dignified silence. The house is large and difficult to maintain. Her income was barely enough to maintain one child, let alone three |
spark v |
искриться; зажигать искрой; вдохновлять, воодушевлять, побуждать |
The proposals are expected to spark heated debate |
vogue n |
мода; знаменитость, популярность, известность |
In Britain there’s been something of a vogue for these books. Pale colours are much more in vogue than bronzes and coppers |
lure v |
соблазнять, завлекать |
The price also lures students. The company aims to lure smokers back to cigarettes. I had to lure him out here |
3.2.2. Comprehension questions
What is the modern approach to placing advertisements onto the front page?
According to the author how many times has the model changed?
What impact did the advent of professional standards among journalists have on the newspapers style?
FOCUS 4
4.1. Read the article. Scan the text below and say what its essence is. Explain the author’s point of view. Where Free’s a Crowd
London’s evening newspaper faces a challenge from new freebies. Will anyone pay for news anymore?
In its 180-year history London’s Evening Standard has been hit by strikes, walkouts and even a World War II bomb. But the mischievous, opinionated tabloid has also fought off numerous foes to become the capital’s only afternoon read.
Still, the challengers keep coming. Already suffering from steep drops in circulation (currently 301,000), the Standard now has to face two new free papers that could challenge its evening dominance. One, London Lite, is published by the Standard’s own parent company, Associated Newspapers. Launched with 400,000 copies daily, it aims for young professionals seeking to ease commuter boredom, but not willing to shell out the U.S. 95¢ for the Standard. Handed out at transport hot spots around the city, the skinny read blends top headline coverage with entertainment news and reviews, gossip and sport.
Concerns about cannibalizing the Standard aside, it’s easy to understand Associated’s gambit. While the circulation of national morning newspapers has dipped 2,3 % since February, distribution of Metro, Associated’s morning London give-away, has risen almost 10% to 549,000 copies a day. “We’re keen to attract the urbanite audience on their way home,” says Steve Auckland, head of Associated Newspapers’ Free Newspaper Division.
So, too is Rupert Murdoch. His News Corp. already publishes the storied Times and tabloid Sun newspapers, but this week, it will also distribute thelondonpaper, with an opening print run and lighthearted content similar to London Lite’s. Their difference? “We’re building a genuine brand, a genuine newspaper,” says an agitated News Corp. executive who asked not to be identified. He accuses London Lite of being a spoiler, designed only to ensure that thelondonpaper doesn’t walk off with the market. “If we pulled our launch, you wouldn’t see London Lite on Monday,” he says. Auckland asserts that London Lite has been three years in the making.
Regardless, both papers now have the tricky task of luring advertisers. Deprived of an income from newsstand sales, both free sheets are at the mercy of an advertising market that’s “not in great shape”, says Alex DeGroote, media analyst at London stockbrokers Panmure Gordon. British papers’ share of overall British ad spending is expected to drop to 34% this year, down from 40% 10 years ago.
But there are bright spots: free from the heavy reliance on classified ads that the Internet is poaching from regional titles, Associated’s morning Metro boasts advertising growth just shy of 10%. “We’re bucking the trend,” Auckland says. With the same aim, thelondonpaper is striving to accommodate advertisers. Expect circular ads smack in the middle of an editorial page, says Steve Goodman, managing director of print trading at London media buying firm Group M. Goodman does worry that the evening crowd is getting thick and that London Lite could damage its corporate brethren. Two evening giveaways means the Standard is “obviously going to be losing some circulation,” he says. But that’s not guaranteed bad news. The Standard “gives you far more lengthy and in-depth comment than you will get from most free newspapers,” says Auckland. “And it caters to a slightly older audience because of that.” The migration of younger readers toward free sheets could help concentrate on the Standard’s mature readership, Goodman agrees, and two distinctly divided readerships could be an attractive proposition for advertisers.
Regardless of its ripple effects, free newspapers are definitely here to stay. Take City A.M. Targeted within London’s financial districts, the free morning business daily’s circulation has risen more than 20% over the past six months to 88,000. Celebrating its first birthday this week, the title is about to turn a profit. “We’re in a niche market,” says David Parsley, the paper’s editor. “We’re not claiming we’re going to destroy anybody.” Perhaps, but the hefty Financial Times can hardly be pleased.
As the Standard heads for higher ground, competition among the evening free sheets could get tough. In the coming months, London’s transit companies are expected to award exclusive rights to distribute within the city’s subway network and train stations. Both papers’ executives are “hard nosed”, says Panmure Gordon’s DeGroote. “These guys are about as good as it gets.” And if their new entrants match the Standard for longevity, London’s newest newspaper war could be a story worth paying for.
Source: The Time, 2006, September 11
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