Unit 15. Marketing and its orientation Active Vocabulary

producer виробник

consumer споживач

distribution сприяння у продажу (завдяки

рекламі)

transporting транспортування

storing утримання

user користувач

product planning розробка нових продуктів

storage зберігання

pricing калькуляція цін

traffic торгівля

marketing research вивчення ринка збуту

trend тенденція, направлення

predict спрогнозувати

Influence on вплинути

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from the producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and market research.

The ability to recognize future trends is very important. Producers must know why, where, for what purpose the consumers to buy. Market research helps the producer to predict what the people will want. And through the advertising attempts to influence on the customer to buy.

Exercise 1. Give the English for:

зберігання, споживач, виробник, зберігання, утримання, розробка нових продуктів, вплинути, вивчення ринка збуту, калькуляція, цін, торгівля, спрогнозувати.

Exercise 2. Match words from the list A with words from the list B that have a similar meaning:

A B

influence on branch

predict keeping

promote trade

trend affect

product planning manufacturer

storing advance

traffic foresee

consumer product strategy

producer buyer

Exercise 3. Choose the necessary word and put it in the sentence:

predict, influence on, promote, marketing, trends, distribution, market research, product planning, consumer;

1. One of the aims of market research is to indicate new … among the people.

2. Advertising must … the consumer and make him buy the goods produced.

3. Often marketing is called … .

4. In order to sell a new product, a producer has to consider how to … it.

5. The goods of this company are not sold very well, they must think about … .

6. Sometimes it is difficult to … through advertising.

7. If you want to produce something new, you should start with … .

8. A producer wants to … the new trends and then tries to influence them.

9. … includes product development and pricing among the things.

Exercise 4. Answer the following questions:

1. What does marketing mean?

2. What activities do marketing consist of?

3. What do marketing operations include?

4. Why is it important for the producer to predict the trends?

Exercise 5. Translate into English:

1. Маркетинг включає в себе дії, що пов’язані зі збутом товарів від виробника до споживача.

2. Маркетинг включає в себе транспортування, зберігання, рекламу, калькуляцію цін, продаж.

3. Дослідження ринка допомагає спрогнозувати загальні направлення попиту.

4. Реклама має великий вплив на споживача.

5. Ми не можемо встановити низьку ціну на цей товар.

6. Ми повинні розробити новий план збуту нових товарів.

7. Збут цього товару дуже реагує на зміну цін.