Unit 22. Customers, Consumers and Clients Active Vocabulary

customer                               покупець товару чи послуги

consumer                              споживач

resale                                     перепродаж

safeguard                              гарантувати, охороняти

consumer protection            захист споживача  

emerge                                   з’являтися, виникати

pass a law                              прийняти закон

consumerism                         консюмеризм

protect                                   захищати

Investigate досліджувати

consumer taste                      смак споживача

safety                                      безпека

market research                    вивчення ринку, дослідження ринку   

There are different ways to talk about who buy things.

Customers are individuals ore organizations who buy things from other individuals, shops or organizations, pay for a service or order something  from a company.

Consumers are people who buy goods and services for their own use or consumption and not for resale. Consumers are now recognized as an important group – the government has passed laws to safeguard the interests of the consumer. An organized movement (consumerism) for consumer protection has emerged in the last 40 years.

Consumerism consists of all those activities that are undertaken to protect the rights of consumers in their dealings with business. There exist four basic rights of consumers: the right to safety, the right to be informed, the right to choose and the right to be heard. Manufactures investigate consumer tastes using market research.      

Clients are individuals or organization who pay for services provided by a professional person or organization such as a lawyer, an accountant, a bank, advertising agency, etc.

Exercise 1. Give the English for:

покупець, споживачі,  платити за послуги, споживання, перепродаж, приймати закон,  захищати інтереси споживача, захист прав споживача, смаки споживача, дослідження ринку , клієнт, бухгалтер, рекламна агенція.

Exercise 2. Match words from list A with words from the list B that have a similar meaning:

A customer consumer protect activity manufacturer investigate choose buy

B end user producer study purchase buyer action safeguard select

Exercise 3. Match the words with the correct definitions from the list below:

protection, consumer, market research, safety, consumerism, resale, client, customer; 

1. a person or business who buys something from another person or business;

2. a person who buys and uses goods and services;

3. a customer of someone who provides a professional service;

4. an organized movement for consumer protection;

5. a sale of something again;

6. the condition of being free or protected from harm;

7. the study of what products;

8. action taken against harm or loss, a defense.

Exercise 4. Put an appropriate word into the sentences:

investigated, taste, market research, the resale, accountant, safeguards, has passed, the consumption, customer, clients, consumer, consumers.

1. … have the right to return faulty goods and demand a refund from the

supplier.

2. Prices of … goods have risen by an average  of 3% in the last 3 month.

3. A good hairdresser never lacks … .

4. Please serve the next … before answering the phone.

5. … of alcohol in that country  is high.

6. The government … new legislation concerning health and safety  in factories.

7. The Consumer’s Association … the rights of the consumer.

8 .We made money on … of our house.

9. My … prepares my tax returns every year.

10. … helped  us design our products to sell better.

11. She has good … in clothes.

12. We … various towns before we decided where to buy a house.

Exercise 5. Answer the following sentences:

1.What do we call people who buying from other individuals or shop, pay for

services or order something from a company?

2. Who are the consumers?

3. What movement has emerged  in the last 40 years?

4. What are the four basic rights of consumers?

5. Who investigates consumer tastes and with what purpose?

6. Whom do we call «clients»?

7. Do you think that it is necessary to protect the rights of the consumers?