Vocabulary

advertising agent – агент по рекламе

advertising agency – рекламное агентство

advertising media – средства передачи рекламы

agreed budget/brief – согласованный бюджет

billboard Am. (hoarding Br.) advertising – реклама на стендах

сlassified advertisements – систематическая реклама

depict v – изображать

descriptive advrtising – описательная реклама

display n – показ, объявление в рекламе на транспорте

advertisements ~ ads – изобразительные или макетные рекламные объявления

flyer (syn. fly sheet) – листовка, рекламный материал невысокого качества

handbill n – рекламный листок

informative advertising – информационная реклама

institutional advertising – рекламирование достоинств организации

junk mail – «макулатурная» почта (реклама)

mass media – средства массовой информации

misleading advertising – реклама, вводящая в заблуждение

persuasion n – убеждение

spam n практически бесполезная информация (обычно - реклама), принудительно рассылаемая большому числу абонентов электронной почты

sponsor n – фирма, заказывающая радио или телепрограмму в рекламных целях; устроитель, организатор; спонсор

subliminal advertising – реклама, действующая на подсознание

Glossary

• Advertising – any paid form of nonpersonal communication through the mass media about a product by an identified sponsor.

• Word-of-mouth advertising – a form of advertising when people tell their friends about the benefits of products or services that they have purchased

• Institutional or prestige advertising – a form of advertising which is designed to build up their reputation rather than to sell particular products

• Descriptive advertising – gives the most important facts about the product.

• Persuasive advertising – tries to persuade people that the product which is being advertised has a special quality or usefulness which makes it much better than other similar products.

• Adversisement /advert/ad – an announcement in a newspaper, on television, or on a poster about something such as a product, event, or job.

• Commercials – advertisements on the radio and TV

• Classified advertisements (also classifieds or want ads) – small adverts placed in a newspaper

• Junk mail is advertisements that you receive through the post, which you have not asked for and which you do not want.

• Spam is unwanted e-mail advertisements sent to a large number of people.

• Agreed budget/brief – a statement of the objectives of the advertising campaign

• Media plan specifies which media – newspapers, magazines, radio, television, cinema, posters, mail, etc. – will be used and in which proportions

Список использованной литературы

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