- •Белорусский государственный университет
- •Предисловие
- •1. Profession of an economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 3. Express in one word.
- •Comprehension
- •Degrees in Economics
- •Basic Courses
- •Supporting Courses
- •Required Courses Year 1
- •Questions
- •Outstanding Economists
- •The Founder of Economics
- •David Ricardo (1772–1823)
- •John Maynard Keynes (1883-1946)
- •Writing
- •Study the biographical data of Michael Del and Ingvar Kamprad, find the information about famous businessmen and write it down as in the examples that follows the tables.
- •Michael Dell
- •Timeline
- •Ingvar Kamprad Timeline
- •Example
- •Translation a. Translate into Russian. Woman’s Place in Management
- •B. Translate into English.
- •Listening
- •Speaking
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •2.1. Economics and Economic Methods
- •Economics: the Study of Scarcity and Choice
- •Vocabulary Focus
- •Opportunity Cost
- •Satisfying People’s Wants
- •Methodology
- •Economic Theory and Models
- •Speaking Discuss the following questions.
- •Vocabulary
- •Economic systems
- •Vocabulary Focus
- •Translation a. Translate the text from English into Russian. Classification of Countries
- •Vocabulary
- •3. The macroeconomy
- •3.1. Gross domestic product
- •Gross Domestic Product
- •Vocabulary Focus
- •Questions
- •Writing
- •Speaking
- •Vocabulary
- •3.2. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Does it Cost More to Laugh?
- •Writing
- •Consumer Price Index Criticism
- •Vocabulary
- •3.3. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment
- •Types of Unemployment
- •W.H. Philips and the Philips Curve
- •Vocabulary
- •3.4. Banking discovering connections
- •Reading
- •Vocabulary Focus
- •Comprehension
- •Commercial Banks of Britain
- •Banking in the usa
- •Banking and Monetary System of the Republic of Belarus
- •The Paris Club
- •Listening Student Banking
- •Student Banking
- •Application for Credit
- •Vocabulary
- •3.5. Money and monetary policy
- •Reading
- •Money and its Functions
- •Vocabulary Focus
- •Comprehension
- •Classical Economics
- •Keynesian Economics
- •Monetarism
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Listening Central Banking
- •Talking with Paul Volker
- •Vocabulary
- •Glossary
- •3.6. Fiscal policy
- •Fiscal Policy
- •Discretionary fiscal policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •The Role of Government
- •Writing
- •Transition and the Changing Role of Government
- •Budgets and Fiscal Policy
- •Briefing on Personal Taxation
- •Vocabulary
- •4. The microeconomy
- •4.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Equilibrium: Mr.Demand, Meet Mr.Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •Negotiating on the Phone
- •North Holland Dairy Cooperative, Volendam, Postbus 4550nl-4452
- •Jan van Geelen
- •Vocabulary
- •4.2. Market structure
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Vocabulary
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Comprehension
- •The Arguments for and against Free Trade
- •The Banana Wars
- •The Legacy of Adam Smith and David Ricardo
- •Listening
- •Vocabulary
- •5.2. Global market and developing nations discovering connections
- •The World’s Economies
- •Industrialized nations: Growing and Growing Old
- •Newly Industrialized Nations: Getting Going
- •Developing Nations
- •Vocabulary Focus
- •To develop, development, developed, developing
- •Comprehension
- •Economic Cooperation
- •Case study
- •B. Scanning for Information
- •Airbus Industrie
- •The Boeing Company
- •C. Interpreting Information
- •Multinational Corporations and Globalization: the Pros and Cons
- •Translation
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Flotation
- •Describing Company Structure
- •Is made up of is diveded into
- •Listening
- •Interview with Willhite
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •A. Introduction to the problem
- •B. Scanning for Information
- •Beginning the Business
- •Text b Business Principle: Supermarket Shopping Should Be Fun To Stew Leonard, the distinction between a supermarket and an amusement park is slight, and not necessarily useful.
- •Business Principle: Listen to the Customer
- •Stew Leonard’s Fact Sheet
- •Look at the Stew Leonard's Approach to Supermarket Sales. What do you think about his ideas of running the business. Stew Leonard's Approach to Supermarket Sales
- •Principles of Management
- •What Makes a Good Manager?
- •Семь заповедей бизнесмена
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Role Play
- •Project X
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Building a Brand
- •The brand name
- •B. Scanning for Information
- •The Creation of Levi Jeans
- •Other Levi Strauss Products
- •Text c Why New Products Are Needed
- •Levi Strauss & Co. Product History
- •C. Discussion
- •Writing
- •Marketing Information System
- •You are discussing a new product with your marketing manager. You may use the dialogue below as a model.
- •Vocabulary
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •Comprehension
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •Designing an Advertising Campaign Putting the Problem in Perspective: Applying Business Concepts
- •E. Fieldwork
- •Every Day ups Are Trusted To Reliable Deliver 12 Million Shipments Worldwide
- •Vocabulary
- •Glossary
- •Список использованной литературы
- •Contents
W.H. Philips and the Philips Curve
A.W.H. Phillips was an economist whose reputation was based largely on a single paper on the right topic published at the right time. In the late 1950-s, the connection between inflation and unemployment ranked as a major unsolved problem of macroeconomic theory. The curves that Phillips drew in his famous article in "Economica" suggested a simple, stable relationship between inflation and unemployment.
The central proposition of the Phillips curve theory is: other things remaining constant, the higher the unemployment rate, the lower is the inflation rate.
Phillips's original idea was that the unemployment rate indicates the state of demand pressure in the economy. When unemployment is low, real GNP is above capacity, bottlenecks arise, and inflation accelerates. When unemployment is high, real GNP is below capacity, and inflation diminishes.
In the early 1960s, the Phillips curve became a central element of macroeconomics.
B. Translate into English.
Безработица – это одна из серьезных проблем, с которыми сталкивается любое общество. Как и любое явление, она не может быть оценена однозначно. С одной стороны, она дает людям время и возможность найти подходящую работу. С другой стороны, состояние безработных приводит людей к поиску незаконных заработков. Последствия безработицы весьма внушительны. Во-первых, это отсутствие заработка. Во-вторых, это потеря приобретенных профессиональных знаний и человеческого достоинства. Очевидно, что человек, разочаровавшийся найти высокооплачиваемую работу, соглашается на сомнительные предложения. Кроме того, безработица толкает людей к совершению преступлений. Если безработица длительная, она вызывает серьезные социальные и психологические проблемы не только для безработного, но и для его семьи.
LISTENING
Kate Barker is the Chief Economic Adviser of the Confederation of British Industry, and a member of the panel of economic advisers to the British Treasury. You will hear her talking about the things that will need to change if labour markets become increasingly flexible.
Ex. 1. Listen to Part One of the interview and answer the questions.
A 'flexible labour market' is one in which:
workers are able to do a variety of jobs.
it is easy for companies to hire non-permanent staff.
workers arc free to choose the hours they work.
What is the advantage of a flexible labour market for employers?
What does 'the more flexible labour market is considered to have encouraged inward investment' mean?
Kate Barker says that three things will have to be rethought or reconsidered if the British labour force is going to remain more flexible.
Complete the gaps:
In particular, the structure of (1)…………………………needs to be revisited, if you have people moving between employments and unemployment much more quickly. The structure of (2)……………………………needs to be revisited, if you have people no longer working for a long time for the same employer, and finally in Britain we tend to have a very high level of owner-occupation – more people (3)………………………….and they borrow a great deal of money in order to pay for that. It would be much more logical to have a big (4)………………………., if you want to have a very flexible labour market.
Ex. 2. Listen to Part Two of the interview. According to what Kate Barker says, which is the correct answer in each case?
1. In a flexible labour market, such as that in the USA,
unemployment falls in a downturn or recession.
unemployment rises in a downturn or recession.
2. In a flexible labour market
unemployment rises during an economic upturn.
temporary employment rises during an economic upturn.
permanent employment rises during an economic upturn.
3. In a flexible labour market, there are
badly-paid workers who have frequent periods of unemployment.
well-paid workers who have frequent periods of unemployment.
10% of earners who have frequent periods of unemployment.
4. Wages are falling
because of the deregulation of the labour market.
because there is now a kind of 'underclass' of workers.
because of competition from Asian countries.
Ex. 3. Listen to Part Three of the interview and answer these questions.
What are the two measures that Kate Barker suggests governments should take to help the long-term unemployed?
What, according to Kate Barker, is a common attitude among employers towards long-term unemployed people?
SPEAKING
A.
Read the dialogue in pairs and do the following exercises.
1 – |
I hear that Sam lost his job. Did you hear that, too? |
2 – |
I did hear something about his job being abolished. |
1 – |
What a terrible thing to happen now, just when he and Helen are expecting their first baby! |
2 – |
It is a shame, I’ll admit, but I told Sam months ago to get out of that place where he works and get another job. I had a feeling that the company wasn’t very stable financially. |
1 – |
You mean it’s not a strong company? I’d always thought it was one of the strongest around. |
2 – |
If you’ve been reading the news in the financial section, you could see that the company was headed1 for trouble. I wouldn’t be surprised to see it go bankrupt before the end of the year. |
1 – |
It sure is too bad. Is there anything we can do for Sam? |
2 – |
I’m going to call him this afternoon. I heard yesterday that there’s going to be an opening2 in the section where I work. He can get his application in3 today. |
1 – |
I’ll check things out4 with my boss, too. There may be something open in one of the departments over in Fairmont. |
Notes:
to head – to move or go in a certain direction;
opening – place or position that is vacant;
to get in – to submit;
to check out – to prove true.
Ex. 1. Conversation in context
What is Sam’s relationship to the speakers?
Where does the discussion take place?
Is Sam present?
Can the speakers help Sam?
Ex. 2. Personal application
Did you ever lose your job? If so, describe how it felt.
What are the most financially stable companies in your country?
Do you get along well with your boss?
Are there any openings where you work?
Would your friends help you find a job?
B.
Speak on:
the basic cause of the business cycle;
the phases of the business cycle;
business cycle theories;
the definition of unemployment, its types
the reasons for unemployment;
the impact of technology changes on unemployment;
the geographic distribution of jobs;
costs of unemployment;
positive sides of frictional and structural unemployment;
the goal of full employment;
the Philips Curve.