Incentive

to offer an incentive

a powerful, strong incentive

an added incentive for readers

broadcast

spot broad casting broadcast advertising

free

production for free free of change

3. Translate the following:

A

publication — публикации в периодических изданиях — to gain, receive publicity — разглашать (что-л.), предавать (что-л.) гласности — a publicity stunt — широкая реклама — publicity agent — иметь тенденцию (к чему-л.); склоняться (к чему-л.) — to tend to read the paper more frequently — расхваливать, рекламировать — to tend to get their news from television, radio or the Internet — быть напечатанным, быть опубликованным, появиться — to quote — назначить условия платежа на (что-л.) — to quote deadlines — назначать; намечать; планировать — to offer an incentive — дополнительный стимул для читателей —• affordable — реклама на теле- и радиовещании — to establish а target market — составить примерный, приблизительный бюджет расходов — spot broadcasting — придерживаться 30-секундных роликов — production for free

В

1. The story ran in all the papers.

2. The committee tends to the same conclusion.

3. When you start working with the publication, you'll have a different sales representative from each newspaper who will help you design your ad and quote you prices and deadlines.

4. You can save money by running your ads in the local sections the dailies all provide to their subscribers.

5. Advertising on local stations and, especially, on cable television can be surprisingly affordable.

6. Ann tends to use the substandard language

7. I went with him to the house he was running for.

8. The ad was run in the paper for two days run in the section(s) that most closely relate to your target audience.

9. Newspaper advertising is a good way to reach a large number of people, especially those aged 45-plus who tend to read the paper more frequently than younger demographic groups who tend to get their news from television, radio or the Internet.

10. Be sure that your ads run in the sections that most closely relate to your target audience.

11. Your print ad costs will depend on the size of your ad, what publication you use, what sections of the newspaper you want your ad in, the frequency with which you run the ad, and whether you use color in your ad.

12. Planning is especially essential for the businessperson approaching broadcast advertising for the first time.

13. Many stations suggest running ads for at least three months.

14. Ask salespeople for a list of available spots on shows during hours that reach your target audience.

15. For TV ads, stick with 30-second spots, which are standard in the industry.

С

1. Публикации в периодических изданиях — самый действенный вид рекламы.

2. Я пошел с ним к дому, который он так расхваливал.

3. Не стоит предавать это происшествие гласности.

4. История появилась во всех газетах.

5. Он начал с того, что составил примерный бюджет расходов.

6. Реклама на телевидении и радиовещании привлекает много потенциальных клиентов.

7. Эта реклама появилась только вчера.

8. У него склонность к просторечному языку / к использованию просторечных выражений.

9. Интересная информация — дополнительный стимул дочитать газету до конца.

10. Объявление публиковалось в газете два дня.

4. Answer the following questions:

1. What are the ways of giving publicity to your business?

2. Why do you think some people find extensive publicity annoying?

3. What publicity stunts are used by advertisers?

4. Is broadcast advertising a stronger incentive for the customers than advertising in press?