- •If you don't read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed.
- •I wish there was a knob on the tv so that you could turn up the intelligence. They’ve got one marked "brightness", but it doesn't work, does it?
- •I ntroduction
- •1.1. Print media
- •Spine jacket subscription foreword issue binder edition quarterly
- •1.2. The newspaper: types and structure
- •1.3. The rise of the newspaper industry
- •The Rise of the Newspaper Industry
- •William Randolph Hearst (1863-1951)
- •Пулитцеровская премия
- •1.4. Reading newspapers
- •1.5. The british and american press
- •The british and american press
- •1.6. The news: gathering and delivering
- •1.7. From event to story – making it to the news
- •1.8. Newspapers in britain
- •Newspapers in britain
- •1.9. Newspaper headline language
- •1.10. The british newspaper market
- •The british newspaper market
- •1. National Daily and Sunday Papers
- •2. Local and Regional Papers
- •3. The Weekly and Periodical Press
- •1.11. A journalistic code
- •A Journalistic Code
- •The Public's Right to Know?
- •1.12. Interview with nigel dempster
- •1.13. Getting into the news
- •A Tabloid Experience
- •Press Invasion
- •1.14. Newspapers, inane sheets of gossip
- •Newspapers, inane sheets of gossip
- •1.15. The future of newspapers
- •The Future of Newspapers
- •1.16. Revision
- •2.1. Television
- •2.2. A national disease?
- •A National Disease?
- •2.3. The story of tv broadcasting
- •The Story So Far
- •2.4. Tv news
- •2.5. Radio and television
- •British Radio and Television
- •Radio and Television in great britain and the usa
- •2.7. Interview with Joanna Bogle
- •2.8. Censorship
- •2.9. Children under the influence of the media
- •2.10. Children and television
- •2.11. Print journalism versus electronic journalism
- •Print Journalism versus Electronic Journalism
- •2.12. Revision
- •3.1. Media and advertising
- •Illegible manuscript prose unprintable
- •Implicit catchy jingles exploit ubiquitous
- •3.2. Advertising language
- •3.3. Advertising tricks
- •Advertising tricks
- •1. "Before and after"
- •3.4. Advertising media
- •Advertising Media
- •3.5. Revision
- •Век свободы не видать?
- •A letter to the editor
- •Writing a comment
- •Academic writing 1
- •Academic writing 2
- •Agreement, disagreement and compromise
- •Comparison and contrast
- •Signpost expressions for discussions
- •In the course of a discussion there definitely come moments when some clarification is asked for and given.
- •If you are asked awkward questions, the following phrases may be useful:
Spine jacket subscription foreword issue binder edition quarterly
Task 5. From the context guess the most likely meaning of the expressions in bold.
There's a new autobiography of the footballer Micky Rawlings, but it was written by a ghost writer.
someone who didn't have Rawlings' permission
someone who wrote it on his behalf
Rawlings wrote it but he used a different name
We've decided to go into desktop publishing for our sports club's newsletter.
published by a school or college
published only on the Internet
published using a home computer to design it
This book is a facsimile of an original edition published in 1693.
an exact reproduction in every detail
a modernised edition
a copy made on a fax/photocopying machine
Task 6. Here are some expressions in bold not in Task 1, which refer to how newspapers, manuals, brochures, etc. present their information. Match the sentences with the source where you would be most likely to find them. Use a dictionary if necessary.
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VOCABULARY PRACTICE
1.2. The newspaper: types and structure
Task 1. Study the given vocabulary. Then choose words or phrases that have a positive or a negative connotation and put them in the table below.
News, entertainment, gutter press, circulation, readership, article, piece, intrusive reporting techniques, paparazzi, background information, opinion, advertising, serious reading, respect, privacy, freedom of press, sensationalism, libel.
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Answer the question using the vocabulary above:
What is typical of modern newspapers in your opinion?
Task 2. Below are some examples of modern newspapers. Which of them would you like to read? Why? Make use of the vocabulary in Task 1.
1. |
2. |
3. |
4. |
Which numbers are similar? In what way are they similar?
Task 3. Two types of newspapers are tabloids and broadsheets. Look the meanings of these words up in a dictionary. What features does each type of newspapers possess?
Now, complete the following chart. You can make use of the words and phrases from Task 1.
Type of newspaper |
Examples from Task 2 |
Positive features |
Negative features |
tabloid |
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broadsheet |
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Task 4. Do you know the parts of a newspaper? What information can you find on the following pages?
Letters page,
obituary,
reviews,
business,
listings,
TV listings,
features,
appointments,
leisure,
comment and analysis,
overseas news,
the leader (editorial),
classified ads,
agony columns.
READING&SPEAKING