- •If you don't read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed.
- •I wish there was a knob on the tv so that you could turn up the intelligence. They’ve got one marked "brightness", but it doesn't work, does it?
- •I ntroduction
- •1.1. Print media
- •Spine jacket subscription foreword issue binder edition quarterly
- •1.2. The newspaper: types and structure
- •1.3. The rise of the newspaper industry
- •The Rise of the Newspaper Industry
- •William Randolph Hearst (1863-1951)
- •Пулитцеровская премия
- •1.4. Reading newspapers
- •1.5. The british and american press
- •The british and american press
- •1.6. The news: gathering and delivering
- •1.7. From event to story – making it to the news
- •1.8. Newspapers in britain
- •Newspapers in britain
- •1.9. Newspaper headline language
- •1.10. The british newspaper market
- •The british newspaper market
- •1. National Daily and Sunday Papers
- •2. Local and Regional Papers
- •3. The Weekly and Periodical Press
- •1.11. A journalistic code
- •A Journalistic Code
- •The Public's Right to Know?
- •1.12. Interview with nigel dempster
- •1.13. Getting into the news
- •A Tabloid Experience
- •Press Invasion
- •1.14. Newspapers, inane sheets of gossip
- •Newspapers, inane sheets of gossip
- •1.15. The future of newspapers
- •The Future of Newspapers
- •1.16. Revision
- •2.1. Television
- •2.2. A national disease?
- •A National Disease?
- •2.3. The story of tv broadcasting
- •The Story So Far
- •2.4. Tv news
- •2.5. Radio and television
- •British Radio and Television
- •Radio and Television in great britain and the usa
- •2.7. Interview with Joanna Bogle
- •2.8. Censorship
- •2.9. Children under the influence of the media
- •2.10. Children and television
- •2.11. Print journalism versus electronic journalism
- •Print Journalism versus Electronic Journalism
- •2.12. Revision
- •3.1. Media and advertising
- •Illegible manuscript prose unprintable
- •Implicit catchy jingles exploit ubiquitous
- •3.2. Advertising language
- •3.3. Advertising tricks
- •Advertising tricks
- •1. "Before and after"
- •3.4. Advertising media
- •Advertising Media
- •3.5. Revision
- •Век свободы не видать?
- •A letter to the editor
- •Writing a comment
- •Academic writing 1
- •Academic writing 2
- •Agreement, disagreement and compromise
- •Comparison and contrast
- •Signpost expressions for discussions
- •In the course of a discussion there definitely come moments when some clarification is asked for and given.
- •If you are asked awkward questions, the following phrases may be useful:
Comparison and contrast
Task 1. Study the vocabulary below and learn the vocabulary units that you have been unfamiliar with.
A. Talking about similarity
key word |
collocation |
meaning |
affinity |
I often feel there is a cultural affinity between London and New York. I felt an affinity with the writer as I read this novel. |
closeness; feeling that different things/people have much in common |
akin |
Their music is more akin to that of the Beatles than to the Spice Girls. |
similar in spirit/feel |
analogy |
To use a sporting analogy, middle-age is like half-time at a football match. |
see similarities that help us understand something |
correspond |
The picture this news article paints does not correspond to the truth. |
is not equal to/does not match |
equate |
It's a mistake to equate the price of something with its true value. |
consider as the same |
tantamount |
She knew that to apologise would be tantamount to admitting she had failed. |
the equivalent of (normally used in negative contexts) |
interchangeable |
The goals of the two sides in the war have become almost interchangeable. |
so similar that they could be exchanged one for the other |
indistinguishable |
Mrs Burton's shop was indistinguishable from all the others in the street. |
so similar you cannot see the difference |
B. Talking about difference: adjectives with di-
adjective |
contexts/comments |
example |
diverse |
used of different types of something |
The diverse ethnic groups living in Malaysia give the country its cultural richness. |
disparate |
used of different types within a group, but emphasises separation and difference |
The disparate regions of Spain all have unique customs and cultures. |
dissimilar |
very often used with not |
This house is not dissimilar to the one I was born in. |
divergent |
often used of contrasting opinions or ideas |
They have widely divergent opinions. |
distinct |
used to describe differences where one might be deceived by similarities |
The Swedish and Norwegian languages are quite distinct from one another, even though they look similar when written. |
discrete |
different and separate, not overlapping |
There are several discrete categories of verbs in English. |
Task 2. One of these words is followed by a different preposition from the rest. Which word is it and which preposition does it need?
akin correspond dissimilar distinct tantamount
Now use the words above and their prepositions in these sentences.
The state of Maine in the USA is not...................................................parts of Scandinavia. They both have lakes and forests.
To pretend I didn't want to be with her would be...................................................telling a lie.
What you say...................................................what I've heard too. I am sure it's correct.
His life story is more...................................................a novel by Charles Dickens than a James Bond film.
The culture of the north of the country is quite...................................................that of the south, and it's a mistake to think they are the same.
Task 3. Fill in the missing words.
There is a close affinity...................................Singapore...................................Hong Kong: both are crowded, vibrant cities existing in a confined space.
I just cannot feel any affinity...................................his poetry; it's too dark and cruel.
This version of her essay is indistinguishable...................................the first version. I can't see any changes.
It would be a great mistake to equate his shyness...................................coldness or unfriendliness.
Task 4. How many words can you remember from B which begin with di- and which refer to differences? Can you complete the list?
disp..........................
div..........................
diss..........................
dist..........................
div..........................
disc..........................
Task 5. Circle the more suitable alternative. Each word should be used only once.
Japanese and Korean cultures are quite diverse/distinct, even though, to the outsider, they often appear similar.
The way they weave carpets in this region is not dissimilar/divergent to the way they are made in neighbouring countries.
English verbs do not always fit very easily into dissimilar/discrete categories. For instance, is the verb used to an ordinary verb or a modal verb like would?
Seen from the widely disparate/divergent viewpoints of left and right, the problem either originates in too much freedom or in too much state control.
It would be very difficult to unite the disparate/discrete tribes and ethnic groups to form one coherent political force.
Her CD collection contains quite a divergent/diverse selection of music, with everything from classical to heavy metal.
Appendix 7.