- •If you don't read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed.
- •I wish there was a knob on the tv so that you could turn up the intelligence. They’ve got one marked "brightness", but it doesn't work, does it?
- •I ntroduction
- •1.1. Print media
- •Spine jacket subscription foreword issue binder edition quarterly
- •1.2. The newspaper: types and structure
- •1.3. The rise of the newspaper industry
- •The Rise of the Newspaper Industry
- •William Randolph Hearst (1863-1951)
- •Пулитцеровская премия
- •1.4. Reading newspapers
- •1.5. The british and american press
- •The british and american press
- •1.6. The news: gathering and delivering
- •1.7. From event to story – making it to the news
- •1.8. Newspapers in britain
- •Newspapers in britain
- •1.9. Newspaper headline language
- •1.10. The british newspaper market
- •The british newspaper market
- •1. National Daily and Sunday Papers
- •2. Local and Regional Papers
- •3. The Weekly and Periodical Press
- •1.11. A journalistic code
- •A Journalistic Code
- •The Public's Right to Know?
- •1.12. Interview with nigel dempster
- •1.13. Getting into the news
- •A Tabloid Experience
- •Press Invasion
- •1.14. Newspapers, inane sheets of gossip
- •Newspapers, inane sheets of gossip
- •1.15. The future of newspapers
- •The Future of Newspapers
- •1.16. Revision
- •2.1. Television
- •2.2. A national disease?
- •A National Disease?
- •2.3. The story of tv broadcasting
- •The Story So Far
- •2.4. Tv news
- •2.5. Radio and television
- •British Radio and Television
- •Radio and Television in great britain and the usa
- •2.7. Interview with Joanna Bogle
- •2.8. Censorship
- •2.9. Children under the influence of the media
- •2.10. Children and television
- •2.11. Print journalism versus electronic journalism
- •Print Journalism versus Electronic Journalism
- •2.12. Revision
- •3.1. Media and advertising
- •Illegible manuscript prose unprintable
- •Implicit catchy jingles exploit ubiquitous
- •3.2. Advertising language
- •3.3. Advertising tricks
- •Advertising tricks
- •1. "Before and after"
- •3.4. Advertising media
- •Advertising Media
- •3.5. Revision
- •Век свободы не видать?
- •A letter to the editor
- •Writing a comment
- •Academic writing 1
- •Academic writing 2
- •Agreement, disagreement and compromise
- •Comparison and contrast
- •Signpost expressions for discussions
- •In the course of a discussion there definitely come moments when some clarification is asked for and given.
- •If you are asked awkward questions, the following phrases may be useful:
Пулитцеровская премия
Джозеф Пулитцер
Пулитцеровская премия — одна из наиболее престижных наград США в области литературы, журналистики, музыки и театра. В октябре 1911 года скончался магнат венгерского происхождения Джозеф Пулитцер (р. 1847). Согласно завещанию был основан фонд его имени на оставленные с этой целью два миллиона долларов.
С 1917 года премия вручается ежегодно в первый понедельник мая попечителями Колумбийского университета в Нью-Йорке.
Размер премии — 10 тысяч долларов.
За время своего существования Пулитцеровская комиссия неоднократно подвергалась критике за неправильное вручение или невручение наград. Противоречия часто возникали также между счетной комиссией и судейской коллегией. Однако комиссия никогда не принимала популистских решений. Многие, а возможно и большинство отмеченных премией книг, никогда не входили в основные списки бестселлеров, а многие награжденные комиссией пьесы никогда не ставились на сценах бродвейских театров. В журналистской номинации такие главные издания как New York Times, The Wall Street Journal и The Washington Post собрали множество наград. Однако комиссия часто отмечала и небольшие, малоизвестные газеты. С 2006 года авторы и издания, претендующие на Пулитцеровскую премию, могут представлять в жюри не только произведения на бумажных носителях, но и работы из Интернет-пространства.
Американцы учредили первую именную премию в честь российского журналиста. В апреле Пулитцеровский комитет вручил ее нашему обозревателю Анне Политковской за подробную хронику чеченской войны. Единственным гражданином России - лауреатом этой премии является шеф-фотограф московского бюро АП Александр Земляниченко. Он был дважды удостоен премии за свои фоторепортажи из России в 1991 и 1996 годах.
SPEAKING
Task 9. What changes have there been in the newspaper industry since the beginning of the 20th century in Europe, the U.S. and Russia?
Prepare a short report about changes in the newspaper industry since the beginning of the 20th century in Europe, the USA and Russia. Follow the steps.
Step 1. Brainstorm some ideas in pairs. Consider the following:
newspaper circulation;
diversity of newspapers;
quality of newspapers;
the way how news is presented;
the choice of information for newspapers; etc.
Step 2. Decide whether the changes in the newspaper industry have been mostly positive or negative, in your opinion. Then, join the students who hold the same opinion.
Step 3. In your new group, get ready to discuss the changes with the other group. Structure your arguments, think of supporting examples.
LISTENING
1.4. Reading newspapers
You are going to listen to an interview with Shari and Frank. Shari is a young Korean woman who is now living and attending graduate school in the United States. Frank retired from his job at the post office in 1993 at the age of 65.
Task 1. Listen to the interview and answer the question:
What problems are discussed in the interview?
Task 2. Listen to the interview again and answer the questions below. Remember to take notes.
How does Shari describe news in American papers?
What is the role of international news in the American press? How important is the coverage of international news for Shari?
What does Shari appreciate about newspaper articles?
What sections of a newspaper does Frank usually read?
Does Frank believe everything that is printed in newspapers? Why (not)?
Task 3. Fill in the blanks using information from the interview. You may need more than one word in some blanks. The same ideas can be phrased differently.
Shari gets her news from ____________________ and ____________________. She thinks that the news is very ____________________. For example, there are stories about bombings and ____________________. She also says that news in the United States is not as ____________________ as it is in Korea. Her favourite sections are ____________________ and she likes to read about ____________________.
Frank likes the newspaper. His favourite parts are ____________________ and ____________________. He thinks you have to have your own ____________________ about the news, because it is usually ____________________.
Task 4. Discuss the following questions with your group:
A lot of newspapers bulge with articles that are focused on negative things. What is the reason behind it?
Should international news be given prominent space in newspapers? Why (not)?
How biased are the contemporary mass media? Can a newspaper article be absolutely unbiased?
READING&SPEAKING