- •Business plan for the new venture Master Thesis
- •Valovaya str.,
- •Declaration of Authorship
- •Abstract
- •Contents
- •1. Introduction………………………………………………………………………………..6
- •2 Theoretical Framework…………………………………………………………………..11
- •4.1. World’s industry outlook…………………………………………………………….….37
- •4.2. Economic trends affecting consulting services in Russia…………………………….…58
- •4.3. Types of consulting firms in Russia…………………………………………………….39
- •6.2 Target customer segments………………………………………………………………...71
- •8. Financial Plan………………………………………………………………………………78
- •6. Conclusion and recommended future work…………………………………………….85
- •7. Appendix a……………………………………………………………………………….88
- •1. Introduction
- •Background
- •1.2 Purpose and objectives of the Master thesis Purpose
- •Objectives of the Master thesis:
- •1.3 Methods and approaches of mastering business plan
- •Data collection
- •1.4 Outline of the Master thesis
- •2. Theoretical framework
- •2.1 Entrepreneurship in business services
- •2.1.1 Entrepreneurial qualities
- •2.1.2 The new venture decision making
- •2.1.3 The new venture creation process
- •2.1.4 Stages of company growth
- •Identify and Define a Market Niche
- •2.2 Management structure in consulting business and types of consulting activities
- •2.3 Tools to create business plan of the new enterprise
- •3. Company idea
- •3.1 Motivation for establishing the new business entity
- •3.2 Positioning concept of the company
- •4. Market analyses
- •4.1. World’s industry outlook
- •4.2. Economic trends affecting consulting services in Russia
- •4.3. Types of consulting firms in Russia
- •4.4 Qualitative evaluation of consulting services
- •4.5 Market capacity and market growth
- •4.6. Main factors of competition
- •5. Business Plan
- •1. Executive Summary
- •1.1 Vision and Mission
- •Vision Statement
- •1.2 Core competences
- •1.3 Management Team
- •1.4 Legal form of company Ownership
- •1.5 Service Targeting
- •1.6 Financial Summary
- •1.6.1. Financial objective
- •Products Through of experience of Marktune consultants have been practicing marketing management, financial management, human resources management and information technologies management consulting.
- •4. Competitor Analysis
- •5. Swot Analysis
- •6. Marketing Plan
- •6.1 Marketing Objectives
- •6.2 Target customer segments
- •6.3 Size of the market and market share of Marktune
- •6.4 Marketing Strategies
- •6.4.1 Products
- •6.4.2 Price
- •6.4.3 Distribution
- •6.4.4 Promotion
- •Investment in Advertising and Promotion
- •7. Key Strategic Issues
- •8. Financial Plan
- •8.1 Start-up costs
- •8.2 Sales Forecast
- •8.3 Organization Structure Chart
- •8.4 Projected financial statements
- •8.5 Business Ratios
- •6. Conclusion and recommended future work
- •7. Appendix a
- •Magazine articles
- •40 Http://www.Raexpert.Ru/ratings/consulting/2009/
- •41 Http://www.Raexpert.Ru/ratings/consulting/2009/
1.4 Legal form of company Ownership
Marktune company will be taken into transforming the firm, sole proprietorship of Mr. Rudanovskiy and Be Long Ltd. (company of Mr. Sukmanov) into a limited company. Obgestvo s Ogranichenoy Otvetstvennostju (OOO) is the name that a limited company in Russia. The difference between the limited company and sole proprietorship are the responsibilities and risks. The limited company provides a higher financial protection to the owners and provides a relationship between the stakeholders and the share they hold.
1.5 Service Targeting
Potential clients demand more diverse services. These companies typically do not hire full-time professional staffs while implementing specific internal projects. They frequently look to "out-sourcing" or contracting for services focused on short-term task specific projects or on-going, less than full-time professional services.
Marktune consultants come from environments where they managed large organizations, conducted comprehensive consultations in a variety of industries, and have proven records of obtaining results for their clients.
Marktune position for growth is to understand company customers, competition, and industry. The company intends to employ ethical and results driven consultants who are willing to remain independent and intent upon expanding their business development efforts.
Marktune consultants focus business development efforts on companies with revenues exceeding $1.0 million, companies who operate in financial, trade, production, mining and power supply industries.
1.6 Financial Summary
1.6.1. Financial objective
Structure of financing of the new venture will be:
Funds of entrepreneurial team – 51 000 Euro costs 51 % of the company shares,
Funds of investors – 49 000 Euro costs 49 % of the company shares,
Bank loan – 50 000 Euro.
For this investment the returns are:
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About 7 times the original investment by year 5;
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Annual return on investment after break-even point in the third year between 80 and 130 %.
1.6.2. Exit Strategies
Marktune will be positioned for an IPO or trade sale in year 6th of operations for purpose of raising funds for future investments and paying debts.
2. Overview of the Organization
2.1 Registered Name
Full name of the company is “Marktune Consulting Ltd.”, short name of the company “Marktune”.
2.2 Company Location
Marktune will be created as a limited company (OOO), headquartered in World Trade Centre in Moscow (123610, Moscow, Krasnopresnenskaya nab., 12).
3. The Offer
The consulting services Marktune’s consulting service consists of positioning strategic formulation and business planning. The service is used by enterprises (clients) who need to identify long term goals, get a new idea of venture "from the scratch" or expand, acquire or refinance a project.
Development of other services is in progress and future services are planned using a network of other consultants. For example, when developing a business plan or strategy with a client, emerging requirements and/or deficiencies are often identified. Having the capability to offer services such as human resources, marketing, finance, and information technologies consulting will be a unique feature of Marktune.