- •Delivering a lecture
- •I. Input materials
- •1.1. Rhetoric strategy.
- •1.2. Signposts.
- •1.3. Style forming factors.
- •1.5. Delimitation of Discourse
- •1.6. Samples for Study and Analysis. Sample a
- •Good morning!
- •Notions of Style
- •II. Skills Development
- •2.7. Auditory Test
- •Score level criteria
- •Score Mark
- •2.8. Reading Technique
- •III. Project work
- •Sample a Forms of Address in Great Britain
- •Sample b Apologizing and Making Excuses
- •Score level criteria
- •Module 2 making a political speech
- •I. Input materials.
- •Rhetoric strategy.
- •Style forming factors:
- •Tunes (melody contours)
- •Combined tunes
- •1.5. Samples for study and analysis
- •Part of a Political Speech
- •Part of a Political Speech
- •The Common Market Negotiations
- •II. Skills development
- •2.7. Auditory Test
- •Score level criteria
- •2.8. Reading Technique
- •III. Project work
- •Score level criteria
- •Making business presentations
- •I. Input materials
- •1.1. Rhetoric strategy.
- •1.2. Style forming factors
- •1.4. Rhythm
- •1.5. Samples for Study and Analysis
- •The Director of the Milk Marketing Board giving a presentation about key trends
- •Public Ownership
- •II. Skills Development
- •2.7. Auditory Test
- •Analyse these combined tunes:
- •Score level criteria
- •2.8. Reading Technique
- •III. Project work
- •Score level criteria
- •Advertising
- •I. Input materials
- •1.1. Rhetoric strategy.
- •Ways of Advertising
- •1.2. Style forming factors
- •1.3. Questions for preliminary exercise
- •Informative? – persuasive? – amusing? – well-made? – artistic?
- •1.4. Invariant phonostylistic peculiarities
- •1.5. Expressive means of English Intonation
- •Irregular pre-heads
- •Reading
- •1.6. Samples for Study and Analysis tv Commercials
- •Radio Commercials
- •Advertising Campaigns
- •II. Skills Development
- •2.8. Auditory Test
- •Score level criteria
- •2.9. Reading Technique
- •III. Project work
- •Hotel ‘Caliente’ Barcelona
- •Score level criteria
- •Peculiarities of the drama
- •I. Input materials.
- •1.1. Rhetoric strategy
- •1.2. Style forming factors
- •1.3. Invariant phonostylistic peculiarities
- •Delivering a lecture Sample a s f s
- •Sample b s
- •Making a Political Speech Sample a
- •Sample b
- •Making Business Presentation Sample a
- •Sample b
- •Advertising Sample a
- •Sample b
- •1.5. Voice Volume
- •Delivering a Lecture
- •Making a Political Speech
- •Making Business Presentation
- •Advertising
- •Extract One
- •1.6. Samples for Study and Analysis
- •Dramatic Monologue One
- •Dramatic Monologue Two
- •The Metropolitan Playhouse Productions
- •II. Skills Development
- •2.8. Auditory Test
- •Score level criteria
- •2.9. Reading Technique
- •III. Project work
- •Score level criteria
- •Interviewing
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Using questions for control
- •1.3. Style forming factors
- •1.4. Invariant phonostylistic peculiarities
- •1.5. Specifics of the Pre-nuclear Pitch Change (the Head)
- •1.6. Samples for Study and Analysis
- •Linguistic Gaps
- •II. Skills development
- •2.5. Auditory Test
- •Score level criteria
- •2.6. Reading Technique
- •III. Project Work
- •Interview with Carl Sagan
- •Interview with Nigel Dempster
- •Score level criteria
- •Everyday talks
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Style forming factors
- •1.3. Invariant phonostylistic peculiarities
- •1.4. Weakform Words
- •II. Samples for Study and Analysis
- •Extract from a Spy Story
- •II. Skills Development
- •2.7. Auditory Test
- •Score level criteria
- •2.8. Reading Technique
- •III. Project Work
- •Finding Somewhere to Live
- •The Ladies’ Dress Department
- •Score level criteria
- •Fairy tale rhetoric and language teaching
- •I. Input materials
- •1.1. Rhetoric strategy
- •1.2. Invariant phonostylistic peculiarities
- •1.3. Pragmaphonetic modeling
- •1.4. Samples for study and analysis
- •Snow White and Rose Red
- •The Happy Prince
- •II. Skills Development
- •2.6. Auditory Test
- •Score level criteria
- •2.7. Reading Technique
- •III. Project work
- •3.1. Reading Technique
- •The Star-child
- •The Young King
- •3.2. Drama Technique
- •Goldilocks and the Three Bears
- •Little Red Riding Hood and the Wolf
- •Supplement Effective Presentation Technique
- •How we breathe
- •Types of Breathing
- •Diaphragmatic Breathing for Speech
- •Exercises for Diaphragmatic Breathing and Control
- •Exercises for Breath Control
- •Overcoming speech fright
- •Delivering the Speech
- •Using Your Body to Communicate
- •Dimensions of Nonverbal Communication
- •Adapting Nonverbal Behavior to Your Presentations
- •References
- •Contents
Score level criteria
Excellent: relevant to assigned model.
Good: relevant number of intonation groups but lack of pausation and melodic contour accuracy.
Fair: limited knowledge, inadequate tone marks at times, inadequate commentary.
Poor: not enough to evaluate.
Score – mark
12-11 - 5
10-8 - 4
7-5 - 3
4-… - 2
2.9. Reading Technique
Delimit the message into intonation groups, utterances, phonopassages. Use the set of symbols to mark the pauses.
Try and consider the accentuation relief of the intonation groups (syntagmas). Beat out the time while trying the rhythmic groups.
Concentrate on the pitch patterns of the syntagmas, their constituents, namely, the pre-head, the head and the nucleous.
Try and focus on the manner of presentation. Is it expressive? Is it dull? What means of expressiveness are observed here? Pre-terminal kinetic stress? Double force of articulation? Pre-nuclear stress reduction? Nuclear tone-shift?
Be careful to properly make breaks while reading the intonation groups one after another. Observe the specifics of timing.
Get ready to present the message about the advertising campaigns to the best advantage.
III. Project work
Prepare to advertise ‘Porchester Tour Company Package Holidays’ and ‘Hotel ‘Caliente’ Barcelona’. Choose one of the samples offered.
try to revise the model samples for study and analysis (A, B) as a preliminary exercise.
observe the specifics of expressive means that are appropriately used in this sort of delivery.
try to thoroughly analyse the referent of the message and think over the manner of presentation.
choose the most effective pitch patterns and expressive means of intonation to sound informative, persuasive, amusing and artistic.
be careful to vary your voice volume as well as your rate.
use the assessment form to evaluate each other’s presentation techniques.
If possible record your performance and use the recording for feedback
-
excellent
good
fair
poor
articulation
pitch patterns
rhythm
rate
volume
Sample A
Porchester Tour Company (PTC), a medium-sized tour operator based on the south coast of England, has been receiving a growing number of complaints. Customers are dissatisfied with the standard of PTC’s package holidays; many claim the company makes misleading statements in its brochures.
Annabel Kingstone chose a two-week holiday in Greece. PTC’s brochure promised:
peace and relaxation off the beaten track on a little-known island of great beauty, charm and tranquility;
frequent ferry services to the mainland;
miles of empty golden sands;
traditional Greek hospitality in a comfortable family-run hotel full of local atmosphere;
lovely sunset walks through olive groves.
When Ms Kingstone arrived, however, she found a sprawling resort overflowing with tourists. The nearest beach to the hotel was a kilometer away and rocky, there was one olive grove on the other side of the island, no traditional Greek dishes were served at the hotel which was staffed entirely by non-Greeks, the whole island was full of fast-food outlets and noisy bars and had a holiday-camp atmosphere. Escaping to the mainland didn’t prove quite so easy either – the frequent ferry services’ ran only three times a week and were very crowded.
On her return to the UK, Ms Kingstone wrote a letter of complaint to PTC but was refused a refund on her holiday. She was so dissatisfied, she wrote to the local paper, the Porchester Gazette, suggesting it might like to ‘expose PTC’s disgraceful business practices’. The paper followed up her story.
Having interviewed Ms Kingstone, the Porchester Gazette requested an interview with PTC to get the company’s side of the story. The request was granted and the interview was set up at PTC’s offices.
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Sample B