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- •Составители:
- •Ответственный за выпуск
- •Рецензенты:
- •Оглавление
- •Введение…………………………………………………………………....4
- •Chapter 1. The European Union………………………………………..........6
- •Unit 1.1. The European Union and Its Bodies……………………………........6
- •Введение
- •Chapter 1. The European Union Unit 1.1. The European Union and Its Bodies
- •Text-study
- •I. Learn the following words
- •II. Complete the sentences with suitable words from the box
- •III. Answer the following questions
- •IV. Translate into English
- •V. Fill in the blanks in the text with suitable prepositions
- •VI. Insert the articles where necessary
- •VII. Translate the following text from English into Russian in writing
- •VIII. Explain the italicized grammar constructions in the following sentences
- •IX. Give Russian equivalents for the following words and phrases used in the text:
- •X. Render the text “The European Union” using the plan
- •XI. Work as one group. Point out the main periods in the development of the eu
- •Unit 1.2. The European Commission Text The European Commission and Its Authorities
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with prepositions if needed
- •VI. Explain the italicized grammar constructions in the following sentences
- •VII. Read and translate the following text into Russian in writing
- •VIII. Translate into English
- •IX. Meet as one group. One of you should lead the meeting. Decide how the problem of effective eu budget management can be minimized
- •X. Study the article in several groups. Choose one of the situations and brainstorm the points
- •Unit 1.3. The European Union and its Members Text 1 The European Union and Britain
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •VI. Explain the italicized grammar constructions in the following sentences
- •VII. Translate the text from English into Russian in writing
- •VIII. Read and translate orally the following text
- •IX. Translate into English
- •X. Study the article in several groups. Choose one of the situations and brainstorm the points
- •XI. Meet as one group. One of you should lead the meeting. Decide how the problems of Gateway cities can be minimized Text 2 Sustainable Convergence or Resistance?
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Give Russian equivalents for the following words and phrases used in the text:
- •Translate into English
- •Fill in the blanks in the text with suitable prepositions
- •Insert the articles where necessary
- •Explain the italicized grammar constructions in the following sentences
- •Summarize the text, using the words and phrases given below:
- •Study the text in several groups and try to find arguments to support the following point of view:
- •Meet as one group. One of you should lead the meeting. Develop the following idea:
- •Text 3 Advantages of Spanish Membership in the eu
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with prepositions if needed
- •VI. Explain the italicized grammar constructions in the following sentences
- •VII. Translate from English into Russian in writing
- •VIII. Comment on the sentences
- •IX. Translate into English
- •X. Render the text “Advantages of Spanish Membership in the eu”
- •Text 4 The Netherlands in the European Union
- •1.The Dutch model of economy
- •2.Types of capitalism
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •VI. Give Russian equivalents for the following words and phrases:
- •VII. Translate the following text into Russian in writing
- •VIII. Summarise the text using the words and phrases given below
- •IX. Translate the following sentences into English
- •X. Meet as one group. One of you should lead the meeting. Supply details to prove the following:
- •XI. Study the text in several groups. Dwell upon the barriers that play a key role in keeping the Netherlands behind other countries
- •XII. Do you agree with the statement that "a synthesis of the Anglo-Saxon and Rhineland models ought to be possible"? Prove your point of view
- •Text 1 Bilateral Agreements between the European Union and the usa
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •VI. Explain the italicized grammar constructions in the following sentences
- •VII. Comment on the sentences
- •VIII. Read and translate the following text into Russian in writing
- •IX. Translate into English
- •X. Render the text “The European Union and the relationships with other countries” using the plan
- •Text 2 The usa and The European Union
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •Give Russian equivalents for the following words and phrases used in the text
- •Translate the following sentences into Russian in writing
- •Summarize the text using the words and phrases given below
- •Translate into English
- •Supply details to prove the following:
- •XI. Meet as one group. One of you should lead the meeting. Argue for or against the following debating themes:
- •XII. Study the text in several groups and comment on the following statement:
- •Text 3 Argentina in a Fix
- •Text-study
- •I. Learn the following words
- •II. Answer the questions:
- •III. Complete the sentences with suitable words from the box
- •IV. Give Russian equivalents for the following words and phrases used in the text
- •V. Translate the following sentences from the text into Russian in writing
- •VI. Summarise the text, using the words and phrases given below
- •VII. Translate the sentences from English into Russian paying attention to participles and Complex Object with the Infinitive
- •VIII. Translate into English
- •Text 4 The European Union and Japan
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Give Russian equivalents for the following words and phrases used in the text
- •V. Translate the following sentences from English into Russian in writing
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Summarise the text, using the words and phrases given below
- •IX. Translate into English
- •X. Supply details to prove the following
- •XI. Comment on the following statements from the text
- •XII. Work as two groups. Discuss the following
- •Text 5 Switzerland and the Euro
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •Fill in the blanks with the articles if needed
- •Fill in the blanks with suitable prepositions
- •Give Russian equivalents for the following words and phrases used in the text
- •Translate the following sentences from the text into Russian
- •Summarise the text, using the words and phrases given below
- •Translate the text into English
- •Provide details to prove the following
- •Give a thorough consideration to the possible economic gains of Switzerland's joining the eu
- •Unit 1.5. The Importance of the eu Economic and Social Issues
- •Promoting Integration
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Fill in the blanks with suitable prepositions
- •Fill in the blanks with articles if needed
- •Translate the following sentences into Russian in writing
- •Translate the sentences into English
- •Text 2 Eastern European Securities
- •Text-study
- •Learn the following words
- •Answer the questions
- •Fill in the blanks with the suitable prepositions
- •Insert the articles where necessary
- •Give Russian equivalents for the following words and phrases
- •Translate the following sentences into Russian in writing
- •Summarise the text, using the words and phrases given below
- •Translate the following sentences into English
- •Supply details to prove the following:
- •Work in several groups. Comment on the following statements:
- •Text 3 The problem of Tax Harmonization
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •VI. Give Russian equivalents for the following words and phrases used in the text
- •VII. Translate into Russian the following sentences from the text
- •VIII. Summarise the article, using the words and phrases given below
- •IX. Translate into English:
- •X. Study the text in several groups. Discuss the following statements:
- •XI. Meet as one group. One of you should lead the meeting. Comment on the following statement:
- •Text 4 Customs Duties and vat in Europe
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the sentences with suitable words from the box
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Open the brackets using the suitable modal verbs (must, should, have to, can’t)
- •VI.Complete the sentences choosing the suitable verbal (Infinitive or Gerund) from the brackets
- •VII. Summarise the text, using the words and phrases given below
- •VIII. Translate into English
- •IX. Meet as one group. One of you should lead the meeting. Supply details to prove the following
- •X. Work as two groups. Discuss the following statements
- •Unit 1.6. The European Central Bank Text 1 The European Bank Supervision
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Complete the sentences with suitable words and word combinations from the box
- •Translate into English
- •Fill in the blanks in the text with suitable prepositions
- •Insert the articles where necessary
- •Translate the following passage into Russian
- •Explain the italicized grammar constructions in the following sentences
- •Comment on the following phrases
- •Summarise the article, using the words and phrases given below:
- •Work as one group. Speak about the importance of the single currency for the bank supervision reform in Europe
- •Study the text in groups.Argue for or against the following:
- •Text 2 European Bank’s Monetary Policy
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Fill in the blanks with articles if needed
- •Fill in the blanks with suitable prepositions
- •Explain the italicized grammar constructions in the following sentences
- •Translate the text from English into Russian in writing
- •Translate the text into English
- •Explain the meaning of the following statements:
- •Work as one group. Dwell upon eurocrats' position in regard to the Basle-2 framework Text 3 Does Euro Prove Top Currency?
- •Text-study
- •Learn the following words
- •Answer the following questions:
- •Translate the following sentences into Russian, explain the italicized grammar constructions:
- •Fill in the blanks with the articles if needed:
- •Summarise the text, using the words and phrases given below:
- •Translate into English:
- •Text 4 The ecb’s Credibility
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Fill in the blanks with articles if needed
- •Explain the italicized grammar constructions in the following sentences
- •Translate the text into English:
- •Revision of Chapter 1 Test Put the verbs in brackets in the correct form
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Translate into English:
- •IV. Paraphrase the sentences using Gerund with the preposition
- •VI. Give the Russian equivalents for the English words and expressions:
- •VII. Sum up what the text says about
- •VIII. Translate the text of the Certificate of Incorporation into Russian in writing Text 2 Forms of Businesses in the usa.
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Sum up what the text says about:
- •IV. Translate into English:
- •V. Translate into Russian:
- •VI. Complete the following sentences from the text and translate them into Russian:
- •VII. Substitute the attributive clauses by participial constructions (Participle II)
- •VIII. Translate the sentences with Complex Object
- •IX. Work in several groups. Compare two previous texts on the following types of business in the uk and the usa and their incorporation requirements:
- •Unit 2.2. The staff of a company
- •Text 1.
- •Directors and Managers
- •Read and translate the following text
- •Text-study
- •I. Learn the following words.
- •II. Answer the following questions:
- •III. Translate into Russian:
- •IV. Sum up what the text says about:
- •V. Complete the following sentences as in the text:
- •VI. Translate into Russian:
- •VII. Translate into English
- •VIII. Meet as one group. One of you should lead the meeting
- •IX. Role-Play
- •Text 2 Leadership
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with the correct word
- •IV. Read some of the letters that were written after the selection interviews. Be ready to write the necessary letters of your own
- •Put the verbs in brackets in the correct form
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions :
- •III. Translate into English:
- •IV. Comprise critical components of your marketing plan.
- •V. Give Russian equivalents to the following:
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Read the text about securities. Write a suitable word to fill each of the gaps
- •IX. A businessman gives his partner advice on his investments in a number of ways. Perhaps the most obvious is when he uses the verb “advise”:
- •X. You meet a friend who has some money to invest. Give him some advice. Use the phrases listed in the tasks above
- •Unit 3.2. Brands and Advertising
- •Brand Names
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate from Russian into English:
- •IV. Fill in the blanks with suitable prepositions
- •V. Fill in the blanks with articles if needed
- •VI. Complete the sentences with the present simple or the present continuous forms of the verbs in brackets
- •VIII. Endorsement is а commonly used advertising technique, in which а person - often famous - speaks оn behalf of а product
- •In each case, do уоu think the right person was chosen to endorse the product? Present your findings to the group
- •IX. Work as one group. One of you should lead the meeting. Discuss the following questions:
- •X. Analysing advertisements
- •Text 2 Advertising
- •Text study
- •Learn the following words
- •II Answer the following questions:
- •III Find in the text the English equivalents of the following phrases:
- •IV. Analyze the Participle forms used in the text
- •V. Translate the following word-combinations into English in writing. Use a dictionary to help you
- •VI. Work as one group. Discuss the following questions
- •VII. Work in several groups. Sum up the information you have received from the Unit 3.2. Unit 3.3. Investment in Marketing
- •Text 1 From Investment Boom to Bust
- •Text-study
- •I. Learn the following words:
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following text into Russian in writing:
- •VI. Summarise the text, using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Meet as one group. Supply details to prove the following assumptions:
- •IX. Working as one group, comment on the following statement from the text:
- •X. Work in several groups. Argue for or against the following statement made in the text:
- •Venture Capital
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following sentences into Russian in writing:
- •VI. Summarise the text using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Work as one group. Supply details to prove the following:
- •IX. Work as several groups. Comment on the following statements:
- •Revision of chapter 3 Test Put the verbs in brackets in the correct form
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the letter as in the text:
- •IV. Write a similar complete letter changing:
- •Text-study
- •I. Learn the following words and their definitions:
- •Read and translate the sample of the contract
- •VII. Answer the following questions
- •IX. Read the text and say in what cases a binding contract does not exist
- •Interpretation of Contracts
- •XI. Look through the text “Interpretation of Contracts”
- •Text 2 Prices and Terms of Delivery
- •Text-study
- •Learn the following words
- •III. Say what the following means:
- •VI. Work as one group. Give the examples of terms of delivery in foreign business transactions Text 3 Terms of Payment
- •Text-study
- •I. Learn the following words
- •II. Translate into Russian:
- •III. Answer the following questions:
- •IV. Translate from Russian into English:
- •V.Translate the following part of contract into Russian and answer the questions:
- •VI. Work as one group. Decide which type of contract is characterized by the following descriptions:
- •VII. Which word –combination is odd in the following list?
- •VIII. Put the following sentences into the Passive Voice form
- •Text 4 The Main Characteristics of the Contract of Sale
- •Text-study
- •Learn the following words
- •Answer the following questions
- •III. Translate the following phrases into English. Use a dictionary to help you.
- •IV. After translating the phrases compose all types of questions of the previous task
- •V. Translate the following word combinations into English:
- •VI. Make up sentences using Subjunctive Mood:
- •VII. Translate the following sentences using Subjunctive Mood:
- •VIII. Complete the following sentences:
- •IX. Make up sentences with the following phrases:
- •Revision of Chapter 4 Test Put the verbs in brackets in the correct form
- •Business vocabulary
- •Appendices
- •Appendix 1 European Monetary Union: Operating Monetary Policy
- •Instrument frameworks
- •Appendix 2 Core Principles for Effective Banking Supervision
- •Appendix 3 America's Housing Market
- •The Business Cycle Lives Again
- •Wages in Recession
- •The Relations of the eu with the imf
- •Appendix 4 Commercial Activities and Types of Contracts
- •Заключение
- •Литература
- •Электронные источники
- •344002, Г. Ростов-на-Дону, пр. Буденновский, 20
Государственное образовательное учреждение
высшего профессионального образования
«РОССИЙСКАЯ ТАМОЖЕННАЯ АКАДЕМИЯ»
РОСТОВСКИЙ ФИЛИАЛ
Кафедра иностранных языков
Утверждено на заседании кафедры
(протокол № 11 от 28.05. 2010 г.)
WORLD ECONOMY AND BUSINESS REVIEW
Учебное пособие
(для студентов 3 курса )
Специальность: 080102.65 «Мировая экономика»
РОСТОВ-НА-ДОНУ
2010
УДК 811.111 : 33 (075.8)
ББК 81.2 Англ-923
W 83
Составители:
Н.П. Ревякина, старший преподаватель кафедры иностранных языков
Ростовского филиала Российской таможенной академии
Б.Г. Солдатов, доцент кафедры иностранных языков
Ростовского филиала Российской таможенной академии,
кандидат филологических наук, доцент
Н.В. Солдатова, доцент кафедры иностранных языков
Ростовского филиала Российской таможенной академии,
кандидат филологических наук, доцент
Ответственный за выпуск
О.Н. Бондина, заведующий кафедрой иностранных языков
Ростовского филиала Российской таможенной академии,
кандидат филологических наук, доцент
Рецензенты:
Э.Г. Куликова, доктор филологических наук, профессор кафедры
теоретической и прикладной коммуникативистики юридического
факультета Ростовского государственного экономического
университета «РИНХ»;
И.Я. Недикова, старший преподаватель кафедры иностранных языков
Ростовского филиала Российской таможенной академии
World economy and business review : учеб. пособие / составители
W 83 Н. П. Ре вякина, Б. Г. Солдатов, Н. В. Солдатова. Ростов н /Д :
Российская таможенная академия, Ростовский филиал, 2010. – 263 с.
© Российская таможенная академия,
Ростовский филиал, 2010
Оглавление
Введение…………………………………………………………………....4
Chapter 1. The European Union………………………………………..........6
Unit 1.1. The European Union and Its Bodies……………………………........6
Unit 1.2. The European Commission……………………………………........12
Unit 1.3. The European Union and its Members………………………....…...17
Unit 1.4. The Relations between the European
Union and Other Countries…...........................................................................43
Unit 1.5. The Importance of EU Economic and Social Issues……………......67
Unit 1.6. The European Central Bank…………………………………..........86
Revision of chapter 1…………………………………………………........105
Test…………………………………………………………………….........105
Chapter 2. Management………………………………………………......108
Unit 2.1. Types of Businesses…………………………………………........108
Unit 2.2. The staff of a company ………………………………………......117
Revision of chapter 2………………………………………………….......127
Test……………………………………………………………………........127
Chapter 3. Marketing…………………………………………………......131
Unit 3.1. What is Marketing?.........................................................................131
Unit 3.2. Brands and Advertising……………………………………….......139
Unit 3.3. Investment in Marketing……………………………………….....151
Revision of chapter 3…………………………………………………........159
Test………………………………………………………………….….......159
Chapter 4. Business Correspondence………………………………...…..163
Unit 4.1. Business Letters………………………………………………......163
Unit 4.2.Contracts………………………………………………………......165
Revision of chapter 4…………………………………………………........188
Test……………………………………………………………………........188
Business Vocabulary…………………………………………………........191
Notes………………………………………...………………………….......226
Appendix 1……………………………………………………………........233
Appendix 2……………………………………………………………........243
Appendix 3……………………………………………………………........250
Appendix 4……………………………………………………………........259
Заключение……………………………………………………………261
Литература …………………………………………………………..…...262
Электронные источники …………………………………………..........262
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