- •Contents
- •Foreword
- •Preface
- •Acknowledgments
- •About the Editor
- •PUTTING IT ALL TOGETHER
- •ESTABLISH GOALS
- •MAKE A COMMITMENT
- •DEVELOP A PROSPECT LIST
- •GET BUSY!
- •THE SYSTEM AS AN OPPORTUNITY TOOL
- •WHAT ELSE?
- •CELEBRATE!
- •VISUALIZE YOUR VISION
- •IGNITE YOUR INTENTION
- •TRAIN YOUR TEAM
- •ACT AUTHENTICALLY
- •LOVE YOUR LIFE
- •FORMING BELIEFS
- •BUILDING BELIEF IN THE COMPANY
- •BUILDING BELIEF IN THE INDUSTRY
- •BUILDING BELIEF IN YOURSELF
- •RECOGNITION PROGRAMS
- •VISION AND SELF-MOTIVATION
- •STAGE ONE: GETTING STARTED
- •DISCIPLINE AND LOYALTY
- •1. BE POSITIVE
- •2. PROSPECT
- •3. PREPARE
- •4. PERFORM
- •5. BE PERCEPTIVE
- •6. PROBE
- •7. PERSONALIZE
- •8. PLEASE
- •9. PROVE
- •10. PERSIST
- •PRESENTING THE BUSINESS
- •PRESENTING THE PRODUCT
- •BUILD YOUR BELIEF SYSTEM
- •PUT A PLAN TO YOUR PASSION
- •THE METHOD OF OPERATION LITMUS TEST
- •A REVEALING CASE STUDY
- •KEEPING THE MAIN THING THE MAIN THING
- •THE BIG QUESTION
- •THE SOLUTION
- •THE MAGIC OF THIRD-PARTY TOOLS
- •CHANTING ON MOUNTAIN TOPS
- •EXPECT SOMETHING GREAT!
- •THE FORMULA FOR LEADERSHIP SUCCESS
- •THE FORMULA FOR MANAGEMENT SUCCESS
- •YOUR WARM MARKET
- •MY SEVEN-SECOND PRESENTATION
- •TAPES AND CDS
- •THREE-FOOT RULE
- •HOME PARTIES
- •LOCAL HOTEL GATHERINGS
- •CHAT ROOMS
- •GET TO KNOW SOME TOP DOGS
- •THE VOICE MAIL HIT
- •VIRAL E-MAIL
- •TALKING OR VIDEO E-MAIL
- •BATHROOM ADS
- •THE LEAVE BEHIND
- •FLEA MARKETS
- •HIRE YOUR KIDS
- •ASK FOR REFERRALS
- •CELEBRITY ENDORSEMENT
- •WRITE ARTICLES
- •GOOGLE AD WORDS
- •COLLEGE STUDENTS
- •SIZZLE CARDS OR DROP CARDS
- •PLEASE HELP ME OUT
- •TIP WELL AND LEAVE YOUR CARD
- •MATCHBOOKS
- •CLASSIFIED AND DISPLAY ADS
- •NONPROFIT GROUPS
- •RADIO ADS AND RADIO SHOWS
- •LEAD LISTS
- •SUCCESSFUL NETWORKING
- •DREAM LIKE A CHILD, DECIDE AS AN ADULT
- •STRETCH THE OCTOPUS’ TENTACLES
- •CONTINUALLY BENEFIT YOUR CUSTOMERS
- •ENGAGE NAYSAYERS!
- •INTERNET-GENERATED LEADS
- •ADVERTISING
- •THE LONG HAUL
- •AFFINITY GROUPS
- •MAKING IT WORK FOR YOU
- •SET IT AND FORGET IT: AUTORESPONDERS
- •CAN YOU HEAR ME NOW?: ONLINE AUDIO
- •LIGHTS, CAMERA, ACTION: ONLINE VIDEO
- •PROPER PLANNING
- •LOCATION, LOCATION, LOCATION
- •DISPLAYS
- •THE FUN BEGINS
- •THE FORTUNE IS IN THE FOLLOW-UP
- •CONCLUSION
- •GETTING A REFERRAL
- •BRANDING YOURSELF
- •LEAD BY EXAMPLE
- •THE PROCESS
- •HOW LONG IS YOUR PERSPECTIVE?
- •PROCESS IS THE DIRTY WORK
- •SALES AS A PROFESSION
- •ACTIVITY BEATS ATTITUDE
- •ESTABLISH A DAILY METHOD OF OPERATION
- •ATTITUDE: PERSPECTIVE WITH A SMILE
- •QUITTING IS NOT AN OPTION
- •WHAT ARE THEY THINKING OF ME?
- •YOU HAVE THE POWER
- •THE POWER OF ONE
- •CHAMPION YOUR TEAM
- •Recommended Resources
- •OTHER BOOKS BY DR. JOE RUBINO
- •NETWORK MARKETING RESOURCES
- •Index
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the flea market working hard for little return compared to the money they can make with a successful business that can be built nationally or even internationally. They also probably know other sellers at the flea market who might well be interested in joining them in a lucrative network marketing business.
HIRE YOUR KIDS
Pay your kids (or any kids) to pass out your flyers, brochures, CDs, or cassette tapes. For a nominal cost, you can get thousands distributed to targeted prospects within hours.
REPS WHO ALREADY
CALL ON BUSINESSES
Find people who are already selling to businesses. If they are working independently, like your products or services, and can find a fit for their current clients or customers, you’ll have an instant cash flow. Target salespeople who interact with customers or prospects likely to be attracted to what you have to offer.
PROFESSIONAL
SPORTING EVENTS
Stand outside these events and pass out your information to the sharpest people you see. Many of these people are professionals who just may be perfect for your business. Remember, the more people you expose your business to, the richer you can become.
ASK FOR REFERRALS
Always ask the people you’re prospecting if they can refer their friends who may be interesting in making more money. You can come up with some excellent leaders this way. Say something like, “Jane, would you be willing to give me the names of three people you know who are either entrepreneurial or who may need some extra money?”
188 THE ULTIMATE GUIDE TO NETWORK MARKETING
CELEBRITY ENDORSEMENT
Be it local or national, if a known celebrity joined your efforts to promote your company, it could be the ticket that shoots you into network marketing stardom. Ask everyone you know if they know of anyone who knows a celebrity of some kind. Many television or movie personalities and sports figures are willing to endorse quality products that meet people’s needs.
WRITE ARTICLES
Write good and useful articles that business and network marketing publications and online e-zines can publish. They always give you credit at the end of the article where you can list your contact information. Say, maybe you can even write a chapter in somebody’s book, like this!
GOOGLE AD WORDS
Ever notice those ads on web pages when you do a Google search? Google allows you the opportunity to advertise your products, services, or income opportunity by bidding as low as 5 cents for every visitor they generate to your web site. This is targeted advertising, and you only pay for the people who actually go to your web site. Say you are selling a hot new wonder juice. When people search for the word juice, your ad pops up for them to see. You can have several words trigger your ad to pop up. Make sure you use ad words that are narrow enough in scope to provide you with sufficiently qualified leads.
COLLEGE STUDENTS
Many of these students are very sharp and need extra money. They also have heard about network marketing from their parents and may be eager to get involved. They represent a growing, ambitious group who know many others who share their entrepreneurial nature and desire to earn extra income.
SIZZLE CARDS OR DROP CARDS
This is a method of prospecting that virtually anybody can do. You put a basic advertising message along with your contact information on business
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cards that act like miniature billboards. Leave thousands of these cards each month everywhere you go, as you go about your day. Place some on ATM machines, in phone booths, at gas pumps, at video stores, in magazines, in restrooms, on newspaper machines, in convenience stores (pay them to set up a little counter stand), in apartment buildings, at the post office, and everywhere else you can think of. If you put out a lot of cards consistently, like 500 to 1,000 a week, you will get a lot of prospects.
PLEASE HELP ME OUT
Send friends and business associates several of your business cards and ask them to help you by passing out your cards. This way they won’t feel like you’re trying to recruit them, and some may even join you without you needing to prospect them directly.
TIP WELL AND LEAVE YOUR CARD
With the outgoing waitress or waiter at the restaurant, develop rapport and leave your business card or flyer. If you want a better response, talk to them briefly about the business first. Share with them how you are looking for outgoing, hardworking people just like them to expand your business. Ask if they would be willing to listen to a CD (you just happen to have in the car) that explains all the details. Set up a time to follow up to answer their questions before you go.
PHONE CALL LISTS OF NETWORK
MARKETERS OR OPPORTUNITY SEEKERS
If you have a better mousetrap, many of these people will join you in business. They already know about the benefits of network marketing and could be a great asset to your business. Create a compelling reason for calling them and pledge your support to their success should they choose to join you in partnership.
MATCHBOOKS
Have your ad printed on matchbooks and distribute them for free to bars and restaurants to give to their customers.
190 THE ULTIMATE GUIDE TO NETWORK MARKETING
CLASSIFIED AND DISPLAY ADS
Place ads in local, regional, and national papers and magazines. Unless you’re using a generic ad that does not mention your company name, make sure to get company approval or use your company’s approved ads.
Make sure you have a marketing professional create your display ad. As with all forms of advertising, always test your ad before spending a lot of money. If the results are poor, try rewriting the ad or placing it in a different publication that better targets your ideal prospects.
ONLINE BUSINESS
OPPORTUNITY FORUMS
Use a search engine to locate these forums. Look around and see to whom you can present your income opportunity. Many of these people are open to evaluating a good opportunity. Remember that many people are on the lookout for a good sponsor even more than a quality company or product line, so let your personality shine.
NONPROFIT GROUPS
Maybe your company has a fantastic way for nonprofit organizations to raise much-needed funds. Network marketing product-based fund-raisers are residual ongoing money machines that can grow year after year. This method of marketing your opportunity and products could meet the financial needs of schools, churches, clubs, and other nonprofit groups and result in an exciting pathway to build your business.
RADIO ADS AND RADIO SHOWS
Create compelling 30-second, 60-second, or 2-minute ads or 30-minute infomercials to introduce your products or services to radio listeners. Always make sure you get company approval on all ads. Conduct your own 30or 60-minute radio show at a local radio station. Create a work-at-home-busi- ness show where you interview successful guests and promote your business opportunity during commercial breaks. Offer free products to radio personalities and DJs to give away to listeners. This is a low-cost way to advertise while getting a local celebrity’s endorsement.