- •Main resources
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Answer the questions.
- •VI. Speak on the following.
- •VII. Read and translate this newspaper article. Have a heart, bosses
- •VIII. Questions and assignments (задания).
- •IX. Read and translate the text. Better utilization of resources
- •2. Areas of management
- •1. Levels of Management
- •Investment
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in each blank with a suitable word or word combination.
- •IV. Translate into English.
- •VI. Speak on the following.
- •Implement
- •I. Translate these words and word combinations.
- •II. Find the English equivalents for the following.
- •III. Complete the following sentences according to the text.
- •IV. Translate into English.
2. Areas of management
An organizational structure can also be divided more or less horizontally into areas of management. The most common areas are finance, operations, marketing, human resources, and administration. Depending on its purpose and mission, an organization may include other areas as well — research and development, for example, or risk management.
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Other |
Finance |
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Operations |
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Marketing |
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Human resources |
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Administration |
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(for example, Research and Development) |
A financial manager is primarily responsible for the organization's financial resources. Accounting and investment are specialized areas within financial management. Because financing affects the operation of the entire firm, many of the presidents of the largest companies are people who got their "basic training" as financial managers.
An operations manager creates and manages the systems that convert resources into goods and services. Traditionally, operations management is equated with the production of goods. However, in recent years many of the techniques and procedures of operations management have been applied to the production of services and to a variety of nonbusiness activities. Like financial management, operations management has produced a good percentage of today's company presidents.
A marketing manager is responsible for the exchange of products between the organization and its customers or clients. Specific areas within marketing are marketing research, advertising, promotion, sales, and distribution.
A human resources manager is in charge of the organization's human resources programs. He or she engages in human resources planning, design systems for hiring, training, and appraising the performance of employees, and ensures that the organization follows government regulations concerning employment practices.
An administrative manager (also called a general manager) is not associated with any specific functional area but provides overall administrative leadership. A hospital administrator is a good example of an administrative manager. He or she does not specialize in operations, finance, marketing, or human resources management but instead coordinates the activities of specialized managers in all these areas.
Vocabulary
1. Levels of Management
represent |
[repri'zent] |
представлять |
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story |
['stori] |
этаж |
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structure |
['strAktb] |
конструкция |
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pyramid |
['piramid] |
пирамида |
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top manager |
[top'maenadya] |
высший менеджер |
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(руководитель ) |
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middle manager |
['midl'maenadya] |
менеджер среднего звена |
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first-line manager |
[Ta:st'lain...] |
менеджер первого (низшего) звена |
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basic |
[rjeisik] |
основной |
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executive |
['ig'zekjutiv] |
исполнитель |
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guide |
[gaid] |
зд. руководить, |
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управлять |
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overall activities |
['ouvaro:l ak'tivitiz] |
зд. общая, вся деятельность |
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constitute |
[kan'stitjut] |
составлять |
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develop |
[di'velap] |
разрабатывать |
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determine |
[di'ta:min] |
определять |
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mission |
['rnifan] |
задача (цель), миссия |
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it takes ... |
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зд. на это уходят ... |
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hard work |
^a:d'wa:k] |
упорная работа |
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as well as |
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а также |
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talent |
['taelant] |
талант |
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good luck |
['gudlAk] |
удача |
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rank |
[rank] |
зд. положение, ранг |
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title |
[taitl] |
зд. положение, должность |
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associate |
[a'soujieit] |
связывать, иметь |
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отношение (к) |
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vice president |
['vais'prezidant] |
вице-президент |
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chief executive |
[...ig'zaekjutiv |
главный |
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officer (CEO) |
'afisa] |
иотолнительный |
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директор |
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member |
[ inemba] |
член |
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Board |
[bo:d] |
совет директоров, |
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правление |
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implement |
['implimant] |
осуществлять, |
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реализовать |
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major policy |
[ rneidya'palisi] |
основная политика |
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hand down |
f^asnd'daun] |
зд. разрабатывать, |
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исходить (из), спускать |
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operating |
[...prasi:dya] |
порядок работы, |
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procedure |
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производственный |
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процесс |
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supervise |
[sjupa'vaiz] |
зд. руководить, |
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осуществлять контроль |
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activities |
[aek'tivitiz] |
деятельность |
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division |
[di'viyn...] |
руководитель |
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manager |
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подразделения |
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department head |
[di'pa:tmэntЪed] |
начальник отдела |
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plant manager |
['pla:nt'maenadya] |
директор завода |
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productions |
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зд. производственная |
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procedure |
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деятельность |
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operations |
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директор производства, |
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manager |
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уггравляюший |
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производством |
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operating |
[...emploi'i:] |
работник-исполнитель |
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employee |
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(неуправленческого |
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звена) |
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solve |
[salv] |
решать |
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former |
[Ъ:тэ] |
бьюший, прежний |
owing (to) |
['ouirjtu] |
благодаря, вследствие |
promote |
[pra'mout] |
продвигать по службе |
career |
[кэ ria] |
карьера |
office manager |
['ofis'maenadya] |
руководитель отдела |
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(офиса), офис-менеджер |
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supervisor |
['sju:pavaiz3] |
зд. инспектор, |
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начальник |
foreman |
[To: man] |
мастер, бригадир |
project manager |
['prajakt...] |
руководитель проекта |
qualified |
[Tcwalifaid] |
квалифицированный |
person |
['pa:san] |
лицо (человек) |
labour |
[leiba] |
труд |
service |
['sa:vis] |
услуга |
salary |
['saelari] |
заработная плата в |
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виде оклада (обычно |
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ежемесячная) |
wage |
[weidy] |
заработная плата |
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(почасовая, сдельная) |
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2. Areas of Management |
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divide |
[di'vaid] |
делить |
common |
[Teaman] |
общий, зд. обычный, |
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традиционный |
depending (on) |
[di'pendirj] |
в зависимости (от) |
purpose |
['pa:pas] |
цель |
mission |
['mifan] |
задача |
include |
[inTdud] |
включать |
as well |
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также, тоже |
research |
[ri'sa:tj] |
исследование |
primarily |
[prai'marali] |
прежде всего |
responsible |
[res'ponsibl] |
ответственный |
accounting |
[aTcauntirj] |
бухгалтерский учет |
Unit 2-