1. Match the words (1-10) with their definitions.

   hypermarket	a. in speech but not in writing
   discount	b. a person who lives or has their home in a place
   word-of-mouth	c. the action of moving a company or its workers, to a new place to work
   download	d. to make something become bigger in size or importance
   resident	e. to copy information from the Internet to your computer
   market share	f. a set of products of a particular type
   increase	g. a very large shop, usually outside the centre of town
   relocation	h. things that a company sells compared with the number of things of the same type that other companies sell
   range	i. a rise in the amount or size of something
   10.expand	j. a reduction in the usual price

2. Translate the following word combinations into Russian and use them in the sentences of your own:

• to boost sales

• to expand range of services

• live fish

• direct mailing

• word-of-mouth advertising

• to offer discount

• target audience

• to promote the name

• slimming products

• once-in-a-lifetime

• to collect fines

• to attract customers

• non-refundable

Example: To attract customers company should offer discounts.

3. Complete the sentences with the words from Useful Language (the first letter is given)

1. Children are spending time o …………, they are playing and having fun.

2. There’s nothing good like an a ………… c ………… to b ………… sales.

3. C………… on this l………… to get more information about our company.

4. This film has a good w …………-of-m ………… advertisement.

5. There's a w………… on the c………… packet that says 'Tobacco seriously damages health'.

6. Our sales increased 5% after d ………… m …………, though some customers were irritated because of getting our emails.

7. – I’d like to return my ticket, my plans have changed. – Sorry, but your ticket is n ………… - r…………

8. Every day I was driving by the b………… advertising new yogurt and finally I decided to try it.

9. The t………… a………… of this company is mainly teenagers.

10. We decided to e ………… our r ………… of s ………… . and we offer our customers free pizza delivery

READING

4. Read the article and match the companies 1-4 with the promotion method they use. One company uses 2 methods.

Carling	Offers discounts on products
The Guardian	Employs students to sell on campus
Red Bull	Asks students to help plan special events
Virgin D3	Organizes music events in public place
	Offers help with education and careers

Marketing to Students.

(1)The student market in the UK is estimated to be worth £ 13 of spending power in a year. It’s a market no company should ignore. Marketers are desperate to get students’ attention before they become high-earning graduates. But students are hard to reach. How can brands target them?

(2)Youth market trend analyst Sean Pillot advises companies who hope to market to students. He says there’s no single strategy. Students organize their life in mobile phones, respect brands that are ethical, but worry more about how they are going to pay off their debt than world peace. To get students attention marketers must offer them something that adds to their lives. It isn’t enough to simply sponsor music tour, they have to make the event happen. For example, Carling (a beer manufacturer) introduced live music on the Tube*.

(3)Offering students help with their education and career is an effective marketing method. The Guardian newspaper runs careers fairs and offers discounts on its products, such as Guardian Student, a 32-page newspaper.

(4)Red Bull, a successful energy drink brand, uses what it calls “energy teams” on university campuses. The company recruits teams of students and gives them a Red Bull car, which has a fridge. The students offer samples and give information about the product benefits. They do this on campus at sporting events and at times of the year when students might need energy boost. “It’s extremely important that it’s students doing this and not a company sales rep”, says the company’s consumer manager who runs the scheme. “You need to have an approach that doesn’t look like sales pitch”.

(5)Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3 has a database of students who act as “field staff’. They ask them for help when planning an event in their university. Perhaps, by getting ideas from the students themselves, companies can find way to reach the difficult market.

*Tube – London’s underground train system (informal) - метро