7.4. Дайте развернутые ответы на поставленные вопросы, опираясь на содержание текста.

1. How do you like the first example of a letter of introduction given by the author? How can the way it is presented characterize the author’s personality?

2. Compare the author’s examples of the letters with his own written answers to his readers’ questions. Do you see any similarities in their structure? Are there any differences?

3. Have you ever written a business-letter? Do you find it difficult to think of good opening sentences to your letters? Do you consider the author’s examples useful?

8. Подготовьте развернутые высказывания (от 25 развернутых предложений) в ответ на вопросы, заданные ниже. Задание, помеченное звездочкой, выполнять не обязательно.

1. Using the examples from the text write your own letter introducing either a person/company or a product/service.

2.* If you happen to know any business-person from abroad (or someone who has ever worked with representatives of any foreign country), ask them to show you a sample of a business letter of some other kind (a CV cover letter, a business thank you letter, etc.). Discuss the given sample letter with your groupmates/instructor.

Text 2. What Is Mass Media?

1. Убедитесь, что Вам понятны слова и выражения, перечисленные ниже. Если необходимо, воспользуйтесь словарем.

mass media broadcast media print media internet media outlet web presence to take advantage of mainstream media to stick to general audience controversial entertainment the entire population local media to cover

to focus on specialty media demographic groups provincial news prominence investigative journalism clout nationally-respected paper a regional daily criticism topical viewer residents of a community

television show educational programming political communications via public service announcement emergency alert elitist to be tempted to to sneer at a critical part population to interact clue a diverse assortment perused

2. Соедините разрозненные части выражений и составных слов.

1	broadcast	a	presence
2	provincial	b	journalism
3	a regional	c	population
4	the entire	d	paper
5	emergency	e	groups
6	investigative	f	media
7	general	g	alert
8	nationally-respected	h	daily
9	demographic	i	news
10	web	j	audience