5. Ответьте на вопросы.

1. What qualifications are trained at your faculty? 2. What does commercial work include? 3. What is marketing? 4. What are the constituencies of the market? Describe each of them. 5. How can be “management” defined? 6. What can you tell about transportation of goods? 7. What do you know about passenger transportations? 8. What specialized subjects are studied at your faculty? 9. What are the most interesting and the most difficult subjects? Why?

6. Прочитайте текст об уровнях и сферах управления и кратко перескажите его. Обратите внимание на перевод специальных терминов.

supervisor – контролер

buying department – отдел закупок

market exploration – отдел по изучению рынка

accounting department – бухгалтерия

distributing enterprise – торговое предприятие

financially autonomous, self-financing – самофинансируемый

joint venture – совместное предприятие

multi-activity – многоотраслевой

multi-unit enterprise – объединение

non-profit – некоммерческий

parent – головное предприятие

subsidiary – дочернее предприятие

limited partnership – товарищество с ограниченной ответственностью

sales manager – коммерческий директор

personnel manager – начальник отдела кадров

chief buyer – руководитель отдела закупок

managing director – директор-распорядитель

general manager – генеральный директор

accountant – бухгалтер

These are three management levels: top management, middle management, and operating management. Top management includes the president, vice president, and the general manager. Middle management includes department managers, plant managers, and production superintendents. Operating management includes supervisors, foremen, etc. Each modern enterprise has such departments as: planning department, production department, buying department, selling, market exploration department, advertisement department, accounting department.

The types of enterprises may be: distributing, financially autonomous, joint venture, mixed; multi-activity, multi-unit, non-profit, parent company, self-financing; state, subsidiary company, partnership, limited partnership.

The management at such enterprises is employed by general manager and various departmental managers - sales, personal managers, Chief Buyer; advertising manager. In limited companies there is a Board of Directors, which appoints one of their numbers to the position of managing Director, whose function is to execute the policy determined on.

It is said that management has as many definitions as there are managers. For example a personnel manager concerns mainly with human activities and the former accountant promoted to general management, still remains an accountant. Somewhere in between is the managing director, with an integrated and balanced viewpoint, taking in the whole scene at once.