- •Часть 1 (1 семестр)
- •I. Anticipating the Issue
- •II. Background Reading
- •Introduction to Economics
- •III. Vocabulary Reinforcement
- •2. Match the words having opposite meanings.
- •3. Complete: use appropriate information from the text to finish the following sentences.
- •4. Translate: give the English equivalents for the following word combinations.
- •5. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Give the best definition for the following economic terms.
- •5. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •VI. Writing
- •Factors of Production
- •I. Anticipating the Issue
- •II. Background Reading
- •Factors of Production.
- •III. Vocabulary Reinforcement
- •1. Match the following nouns with their definitions.
- •1. Match the words having similar meanings.
- •2. Match the words having opposite meanings.
- •3. Complete: choose the key concept that best completes the sentence.
- •5. Complete: use appropriate information from the text to finish the following sentences.
- •6. Translate: give the English equivalents for the following word combinations.
- •7. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false):
- •3. Give the best definition for the following economic terms.
- •Give profound answers to the following questions:
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •Giving your opinion
- •Discussion
- •Simulation
- •VI. Writing
- •Unit 3 Economic Systems. Market and Market Economy
- •I. Anticipating the Issue
- •II. Background Reading
- •Types of Economies. Market and Market Economy
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •3. Form antonyms to the following words by means of prefixes or suffixes. Use a dictionary to make sure you are right.
- •1. Which of the words and phrases below are associated with the following: 1) the concept of the market, 2) the concept of traditional economy?
- •3. Complete: use appropriate information from the text to finish the following sentences:
- •4. Translate: give the English equivalents for the following word combinations:
- •5.Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false):
- •3. Explain the meaning of the following words and word combinations.
- •5. Comment on the following sentences in economic sense.
- •7. Give profound answers to the following questions.
- •3.Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •International Economic Summit
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •Supply, Demand and Price
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •2. Match the words having opposite meanings.
- •Word Fields
- •Complete: choose the proper word from the box to complete the following sentences.
- •2. Translate: give the English equivalents for the following word combinations.
- •3. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Say what the following economic terms mean.
- •5. Comment on the following sentence from the point of view of the laws of supply and demand.
- •7. Complete the following sentences.
- •2 Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •Raising Sales
- •VI. Writing
- •Unit 5. Marketing and Marketing Techniques. Business Ethics and Social Responsibility.
- •I. Anticipating the Issue
- •1. Discuss your answers to the following questions.
- •II. Background Reading
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •1. Which of the words and phrases below are associated with the following: 1) a “Marketing Mix”, 2) business crimes?
- •3. Complete: use appropriate information from the text to finish the following sentences.
- •4. Translate: give the English equivalents for the following word combinations.
- •5. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Give the best definition for each of these economic terms.
- •5. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •V. Speaking
- •Introducing a New Product
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •Word Fields
- •3. Complete: use appropriate information from the text to finish the following sentences.
- •4. Translate: give the English equivalents for the following word combinations.
- •5. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Give the best definition for the following economic terms.
- •5. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •Discussion
- •The Debate
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •Employment and Unemployment
- •III. Vocabulary Reinforcement
- •1. Match the following nouns with their definitions.
- •1. Match the words having similar meanings.
- •1. Which of the words and phrases below are associated with unemployment?
- •2. Which of the words below can make word partnerships with the word economic?
- •3.Complete: choose the words from the box that best complete the following sentences. Not all the words will be used.
- •4. Complete: use appropriate information from the text to finish the following sentences.
- •5. Translate: give the English equivalents for the following word combinations.
- •6. Translate the following sentences into English.
- •7. Comment on the following sentences.
- •8. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •Finance. Financial System.
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •1. Cross out the verb in column a that cannot be used with the corresponding noun in column b.
- •4. Complete: use appropriate information from the text to finish the following sentences.
- •5. Translate: give the English equivalents for the following word combinations.
- •6. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Give the best definition for each of these economic terms.
- •5. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •III. Vocabulary Reinforcement
- •3. Match the following word partnerships as they appear in the text.
- •4. Translate: give the English equivalents for the following word combinations.
- •5. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •3. According to the text, mark these statements t (true) or f (false).
- •4. Give the best definition for the following economic terms.
- •7. Give profound answers to the following questions.
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •Inflation
- •III. Vocabulary Reinforcement
- •1. Which of the words and phrases below are associated with the measures of inflation?
- •2. Find the words and phrases in the text associated with high inflation.
- •2. Complete: use appropriate information from the text to finish the following sentences.
- •3. Translate: give the English equivalents for the following word combinations.
- •4. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Illustrate the consequences of high inflation using the information from the text.
- •4. Give the best definition for the following economic terms.
- •6. Explain the relationship between the terms in each of these pairs.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with.
- •A. Giving your opinion
- •The Effects of Inflation in the 1970s
- •How inflation affected the u.S. Economy
- •Inflation.
- •Explain how the effects of inflation might be offset by increases in output and employment.
- •Why might a small decrease in a large rate of inflation satisfy government economists but upset consumers?
- •VI. Writing
2 Find the paragraphs of the text dealing with the following concepts.
1) the concept of a price; 2) “demand curves” and “supply curves;” 3) the principles of equilibrium.
V. Speaking
A. Giving your opinion
Give your opinion on the following issue.
The sales of the clothes produced by the company have suddenly decreased on the market. What can possible reasons for it be?
B. Discussion
Work in pairs or small groups. Discuss your answers to the following questions.
All the companies producing TV sets for the domestic market have increased the prices on their product. What can all the consequences of this price rise be a) for customers? b) for producers? c) for competitors?
A company which manufactures furniture started buying progressively more expensive materials. What changes on the market could make them act like this? Is it going to affect the cost of the product in the nearest future?
The market for computers is already in equilibrium but the suppliers have decided to raise prices. Will it change the situation on the computer market? How?
C. Role play
Raising Sales
Prepare for a role play. Read the situation and the roles, and follow the procedure.
The situation
A company called “Super View” produces TV sets, mostly for a domestic market. Your main competitor is another domestic company called “Super Vision” producing TV sets of practically the same quality for the same customer. There are TV sets of some foreign producers on the market, too, but they are more expensive. Recently the demand for “Super View” company's product has decreased, and the sales have critically fallen. The Board of Directors are discussing all possible ways out of the situation.
The objective
Develop a complex plan aimed at overcoming difficulties and solving the problem.
The roles
General Director. You are the Chairman of the meeting. Explain the existing problem to the audience. Suggest all possible reasons for the situation that occurred. Give the floor to the staff and shareholders. Organize voting after discussing the proposals. Note down the most efficient ones. At the end of the meeting read out a complex plan, run the voting to approve it, thank the participants and close the meeting.
Managing Director. You keep to a customer oriented approach. Say what, in your opinion, should be done to increase the demand and raise sales. If possible, suggest several ways.
Financial Director. You are sure that if the company gets a bump order from the government the situation will be solved immediately. Give your proposals how to convince the government to make such orders for schools, universities, public agencies etc.
Production Manager. In your opinion, the company should look forward and enter the international market. Suggest what will happen if the company succeeds in it. Say what should be done to achieve this purpose.
Marketing Manager. You are a supporter of a product innovation approach. Express your own view on solving the problem. Give some examples of innovations (there may be even the most incredible ones, like a kind of a TV set with functions of a dishwasher, or special glasses for watching TV without a screen).
Sales Manager. You think that the best way is to unite with your competitors, “Super Vision”, creating a monopoly of domestic TV set suppliers. Give your arguments in favour of your plan.
Shareholders (the rest of the audience). Put questions to the speakers. Express your agreement or disagreement with the speakers' views. (You may suggest your own ways out of the situation as well). Try to predict the reaction of the market to this or that change in the company's strategy. Take part in the voting.
The procedure
The moderator opens the meeting.
The participants in turn take the floor and make their reports, expressing their views.
The moderator organizes the exchange of views and opinions.
The moderator organizes the voting to decide which decision to make.
The moderator closes the meeting.
After the role play the moderator evaluates the participants’ reports. The moderator's performance is evaluated by the group.