- •Часть 1 (1 семестр)
- •I. Anticipating the Issue
- •II. Background Reading
- •Introduction to Economics
- •III. Vocabulary Reinforcement
- •2. Match the words having opposite meanings.
- •3. Complete: use appropriate information from the text to finish the following sentences.
- •4. Translate: give the English equivalents for the following word combinations.
- •5. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Give the best definition for the following economic terms.
- •5. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •VI. Writing
- •Factors of Production
- •I. Anticipating the Issue
- •II. Background Reading
- •Factors of Production.
- •III. Vocabulary Reinforcement
- •1. Match the following nouns with their definitions.
- •1. Match the words having similar meanings.
- •2. Match the words having opposite meanings.
- •3. Complete: choose the key concept that best completes the sentence.
- •5. Complete: use appropriate information from the text to finish the following sentences.
- •6. Translate: give the English equivalents for the following word combinations.
- •7. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false):
- •3. Give the best definition for the following economic terms.
- •Give profound answers to the following questions:
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •Giving your opinion
- •Discussion
- •Simulation
- •VI. Writing
- •Unit 3 Economic Systems. Market and Market Economy
- •I. Anticipating the Issue
- •II. Background Reading
- •Types of Economies. Market and Market Economy
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •3. Form antonyms to the following words by means of prefixes or suffixes. Use a dictionary to make sure you are right.
- •1. Which of the words and phrases below are associated with the following: 1) the concept of the market, 2) the concept of traditional economy?
- •3. Complete: use appropriate information from the text to finish the following sentences:
- •4. Translate: give the English equivalents for the following word combinations:
- •5.Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false):
- •3. Explain the meaning of the following words and word combinations.
- •5. Comment on the following sentences in economic sense.
- •7. Give profound answers to the following questions.
- •3.Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •International Economic Summit
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •Supply, Demand and Price
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •2. Match the words having opposite meanings.
- •Word Fields
- •Complete: choose the proper word from the box to complete the following sentences.
- •2. Translate: give the English equivalents for the following word combinations.
- •3. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Say what the following economic terms mean.
- •5. Comment on the following sentence from the point of view of the laws of supply and demand.
- •7. Complete the following sentences.
- •2 Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •Raising Sales
- •VI. Writing
- •Unit 5. Marketing and Marketing Techniques. Business Ethics and Social Responsibility.
- •I. Anticipating the Issue
- •1. Discuss your answers to the following questions.
- •II. Background Reading
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •1. Which of the words and phrases below are associated with the following: 1) a “Marketing Mix”, 2) business crimes?
- •3. Complete: use appropriate information from the text to finish the following sentences.
- •4. Translate: give the English equivalents for the following word combinations.
- •5. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Give the best definition for each of these economic terms.
- •5. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •V. Speaking
- •Introducing a New Product
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •Word Fields
- •3. Complete: use appropriate information from the text to finish the following sentences.
- •4. Translate: give the English equivalents for the following word combinations.
- •5. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Give the best definition for the following economic terms.
- •5. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •Discussion
- •The Debate
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •Employment and Unemployment
- •III. Vocabulary Reinforcement
- •1. Match the following nouns with their definitions.
- •1. Match the words having similar meanings.
- •1. Which of the words and phrases below are associated with unemployment?
- •2. Which of the words below can make word partnerships with the word economic?
- •3.Complete: choose the words from the box that best complete the following sentences. Not all the words will be used.
- •4. Complete: use appropriate information from the text to finish the following sentences.
- •5. Translate: give the English equivalents for the following word combinations.
- •6. Translate the following sentences into English.
- •7. Comment on the following sentences.
- •8. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •Finance. Financial System.
- •III. Vocabulary Reinforcement
- •1. Match the words having similar meanings.
- •1. Cross out the verb in column a that cannot be used with the corresponding noun in column b.
- •4. Complete: use appropriate information from the text to finish the following sentences.
- •5. Translate: give the English equivalents for the following word combinations.
- •6. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Give the best definition for each of these economic terms.
- •5. Give profound answers to the following questions.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with the following concepts.
- •V. Speaking
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •III. Vocabulary Reinforcement
- •3. Match the following word partnerships as they appear in the text.
- •4. Translate: give the English equivalents for the following word combinations.
- •5. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •3. According to the text, mark these statements t (true) or f (false).
- •4. Give the best definition for the following economic terms.
- •7. Give profound answers to the following questions.
- •VI. Writing
- •I. Anticipating the Issue
- •II. Background Reading
- •Inflation
- •III. Vocabulary Reinforcement
- •1. Which of the words and phrases below are associated with the measures of inflation?
- •2. Find the words and phrases in the text associated with high inflation.
- •2. Complete: use appropriate information from the text to finish the following sentences.
- •3. Translate: give the English equivalents for the following word combinations.
- •4. Translate the following sentences into English.
- •1. Understanding Expressions: give the best explanation for each of these phrases used in the text.
- •2. According to the text, mark these statements t (true) or f (false).
- •3. Illustrate the consequences of high inflation using the information from the text.
- •4. Give the best definition for the following economic terms.
- •6. Explain the relationship between the terms in each of these pairs.
- •1. What do these words refer to in the text?
- •2. Find the paragraphs of the text dealing with.
- •A. Giving your opinion
- •The Effects of Inflation in the 1970s
- •How inflation affected the u.S. Economy
- •Inflation.
- •Explain how the effects of inflation might be offset by increases in output and employment.
- •Why might a small decrease in a large rate of inflation satisfy government economists but upset consumers?
- •VI. Writing
3. Complete: use appropriate information from the text to finish the following sentences.
Marketing is necessary because …
A “Marketing Mix” consists of…, while marketing techniques include …
The pluses of marketing strategies are ..., while their minuses are the following: …
A brand and a trademark are different things: …
The main issues of business ethics are as follows: …
Illegal business manipulations result in …
4. Translate: give the English equivalents for the following word combinations.
Предугадать запросы конечного потребителя; исследование рынка; повлиять на решение покупателя; установить цену на продукт; сохранять спрос на товар; различать продукт по бренду; манипулировать сознанием и поведением; загрязнение окружающей среды; наносить вред здоровью; торговая марка; ложный финансовый анализ; права и обязанности работодателя и сотрудника; расовая, половая и религиозная дискриминация.
5. Translate the following sentences into English.
Повлиять на решение покупателя при помощи правильно организованной маркетинговой стратегии было верным решением: продажи могли бы возрасти. Но как вы могли разместить рекламу, не исследовав рынок и не предугадав запросы конечного потребителя?
Не имеет смысла дополнительно рекламировать наш товар. На протяжении многих лет на него сохраняется спрос. Поскольку компания специализируется на долгосрочной продукции и дает гарантии качества своей продукции, нам ничего не остается, как искать покупателей среди людей, которые еще не знакомы с нашим товаром.
Некоторые компании пытаются заставить покупателя узнавать свою продукцию по бренду, внешне напоминающему известные мировые торговые марки. Они также хорошо владеют маркетинговыми стратегиями и технологиями и манипулируют сознанием и поведением покупателей. Их производства часто загрязняют окружающую среду, что наносит вред здоровью людей.
Патенты и торговые марки известных производителей используются нечестными производителями с целью сбыта своей продукции на так называемых «серых рынках». Поэтому контроль над Интернетом в РБ направлен как на предупреждение он-лайн преступности, так и защиту интеллектуальной собственности, включая авторское право.
IV. Reading
A. Reading for the Main Idea
Read the text to understand the main idea of it and try the following tasks.
1. Choose the statement that best summarises the main idea of the text.
Marketing is oriented towards promotion of goods and services, but its techniques are not always honest.
Marketing manipulates human values and behaviour and results in business crimes.
Marketing studies business ethics.
2. Answer the following questions.
According to the text, what is marketing? What are its main strategies?
What does a “Marketing Mix” consist of?
What are the main marketing strategies?
What issues does business ethics include?
B. Reading for Details
Read the text again to better understand details and try the following tasks.