1. Which of the words and phrases below are associated with the following: 1) a “Marketing Mix”, 2) business crimes?

Boom; copyright and trademark infringement; to set a price, a discount; biopiracy; to distribute products; to manipulate people's values and behaviour; to sell on-line; to advertise products; publicity; to maintain consumers' demand; ethics of production; guarantees; stagnation; pricing; point-of-sale placement or retailing; unemployment; sales promotion; wages and incomes rise; branding; to prolong working hours; inflation; price rise; misleading financial analysis; stability; insufficiency of goods, ageism; industrial espionage; gender discrimination.

E. Word Usage

1. Complete: use an appropriate preposition where necessary.

of(2), to(3), with (2), about, on, into

1. The goal … our advertising campaign is to deliver all the necessary information … our product to the end-user.

2. Ethics … production deals … a company's duties to guarantee that its products wouldn't cause any harm … the buyers.

3. This brand tells me nothing as we have never had any experience … the producer.

4. We are concerned not only … a profit but also such issues as environmental pollution and genetically modified food.

5. I am not going to manipulate … your behaviour; I am just appealing … your common sense.

6. In his business ethics our boss has never focused … the issues of age and race as a non-European over his 40's has never applied … his company.

7. There is a number of company performance actions that can influence … customers' choice.

8. Advertising and branding can convert strangers … customers.

2. Linking: match the first half of each sentence with the most appropriate second half.

Many industrial enterprises are against putting their information on the Internet because they are afraid of …	patent, copyright and trademark infringement and industrial espionage.
If a company refuses to employ you for the reason that you are over 40 it is called …	Marketing Mix.
Advertising, branding, sales promotion and Public Relations are called …	illegal and unethical ways of promotion.
Product, price, place and promotion make up a …	marketing techniques.
Marketing in schools, black or grey markets and false advertising are considered to be …	are points of special attraction to tax and other inspections.
Pollution, genetically modified food, mobile phone radiation cause a lot of …	health problems
Illegal manipulation with finance, like misleading financial analysis, facilitation payments and false accounting …	manipulates our values and behaviour.
8. Very often advertising not only introduces new goods but makes …	ageism.