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III. Vocabulary Reinforcement

A. Vocabulary

Match these words with their definitions.

accounting, n

kind, grade, or make, as indicated by a stamp, trademark

performance, n

influence one’s mind for a profitable purpose

warranty, n

the exclusive right granted by a government to an inventor to manufacture, use, or sell an invention

brand, n

record of a company’s financial operations

convert, v

a written guarantee given to the purchaser of a new appliance

publicity, n

putting ideas into practice

advertise, v

selling a product by separate sets or units

retail, n

making information known to the public

patent, n

the exclusive right to make copies exploit a literary, musical, or artistic work, audio, video, etc.

copyright, n

transform, turn into

infringe, v

break, violate a law, a responsibility or a promise

trademark, n

the proportion of ingredients in a mixture; formula

manipulate, v

make a product or a service known to the customer

mix, n

any name, symbol, mark adopted and used to distinguish products from those made or sold by others.

B. Word Families

Complete the chart:

Verb

Adjective

Noun

manipulation

convert

accountable

perform

advertisement

patent

publicize

mix

priceless

infringement

*Remember: these two nouns have different meanings:

Patent is the exclusive right granted by a government to an inventor to manufacture, use, or sell an invention for a certain number of years or an invention or process protected by this right; an official document conferring such a right: You have no patent to produce this kind of mobile phones.

Copyright is the exclusive right to make copies, license, and otherwise exploit a literary, musical, or artistic work, whether printed, audio, video, etc.: The composer sold his copyright to perform this piece of music to several singers.

C. Word Groups

1. Match the words having similar meanings.

ethics

promotion

distribution

predict

advertising

damage

harm

investigation

anticipate

sales

research

morals

incentive

violation

infringement

motive

  1. Match the words having opposite meanings.

publicity

violate

wholesale

criminal

obey

misleading

legal

scandal

true and correct

secret

peace

decline

boost

retail

D. Word Fields

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