- •Воронцова и.И., Ильина а.К., Момджи ю.В. Английский язык для студентов экономических факультетов
- •The economic environment (экономическая среда)
- •Vocabulary notes
- •Measuring economic activity (измерение экономической активности)
- •Vocabulary notes
- •It is likely (unlikely) that...
- •Three economic issues (три вопроса экономики)
- •Vocabulary notes
- •Income (доход)
- •Vocabulary notes
- •The role of government (роль правительства)
- •Vocabulary notes
- •The production possibility frontier (границы возможностей производства)
- •Vocabulary notes
- •Economic systems (экономические системы)
- •Vocabulary notes
- •Vocabulary notes
- •Vocabulary notes
- •Markets (рынки)
- •Vocabulary notes
- •Positive and normative economics (позитивная и нормативная экономические теории)
- •Vocabulary notes
- •I. Suggest the Russian equivalents
- •Microeconomics and macroeconomics (теория микроэкономики и макроэкономики)
- •Vocabulary notes
- •Рriсе and demand (цена и спрос)
- •Quantity of tickets
- •Vocabulary notes
- •Price, income and demand (цена, доход и спрос)
- •Vocabulary notes
- •Elastic and inelastic demand (эластичный и неэластичный спрос)
- •Vocabulary notes
- •A model of the economy (модель экономики)
- •Vocabulary notes
- •Injections (вливание денег в экономику)
- •Investments. Инвестиции
- •Vocabulary notes
- •Withdrawals (изъятия денег из кругооборота)
- •Imports. Импорт
- •Vocabulary notes
- •Inflation (инфляция)
- •Vocabulary notes
- •The impact of inflation on business (влияние инфляции на бизнес)
- •1. Accounting and financial problems. Трудности бухгалтерского учета и финансирования
- •2. Falling sales. Снижение объема продаж
- •3. High interest rates. Высокие процентные ставки
- •4. Higher costs. Рост издержек производства
- •Vocabulary notes
- •Can inflation be beneficial (может ли инфляция быть благотворной)?
- •Vocabulary notes
- •Money and banking (деньги и банковское дело)
- •Vocabulary notes
- •The role of banks (роль банков)
- •Vocabulary notes
- •Modern banking (современная банковская система)
- •Vocabulary notes
- •Money and the return it earns (деньги и доход, который они приносят)
- •Vocabulary notes
- •Interest rates and bond prices (ставка процента и цены на облигации)
- •Vocabulary notes
- •The money supply and the demand for money (предложение и спрос на деньги)
- •Vocabulary notes
- •The money market (рынок денег)
- •Vocabulary notes
- •Markets and interest rates (рынки и норма процента)
- •Primary and secondary markets (первичный и вторичный рынки)
- •Vocabulary notes
- •Monetary policy (кредитно-денежная политика)
- •Vocabulary note
Price, income and demand (цена, доход и спрос)
In this chapter we're going to investigate the price elasticity of demand for football tickets. Let's start by looking at Table 4. It reproduces the demand data from Tabl. 3, that is to say, it reproduces it in columns one and two.
Tabl. 4. The Price Elasticity of Demand for Football Tickets
PRICE (£/ticket) |
Quantity of tickets demanded (thousands/game) |
Price elasticity of demand |
12,50 10,00 7,50 5,00 2,50 0 |
0 20 40 60 80 100 |
-4 -1,5 -0,67 -0,25 0 |
We have to look at column one. As you can see, this shows price cuts of two pounds fifty. By considering the effects of price cuts of two pounds fifty we can calculate the price elasticity of demand at each price. This price is shown in column three. But how have we calculated this? Let's, as an example, take the price of ten pounds, which you can see in the table. There is a corresponding quantity of twenty thousand tickets demanded. If we consider a price cut to seven pounds fifty, there is a price change here of- 25%, from ten pounds to seven pounds fifty. Now look at the corresponding change in the quantity of tickets demanded, in the next column, column two. The change in the quantity of tickets demanded is a 100%, from 20,000 tickets to 40,000 tickets.
There is a 100% change in demand, and a 25% change in price. So we divide a 100 by – 25, which gives the answer – 4. So we say the demand elasticity at ten pounds is – 4. You calculate other elasticities in the same way, that is by dividing the percentage change in quantity by the corresponding percentage change in price.
Notice one thing here in the table. That is when we begin from the price of twelve pounds fifty the demand elasticity is minus -infinity. It's simply because the percentage change looks like this. Any positive number divided by zero yields plus infinity. When we then divide by the minus twenty per cent change in price, that's from twelve pounds fifty to ten pounds, we obtain or get, minus infinity as the demand elasticity at this price.
There's one more thing to be said at this stage. We say demand elasticity is high, when it is a large negative number. And we say demand elasticity is tow, when it is a small negative number, and when the quantity demanded is relatively insensitive to price. It follows from this that the words high and low refer to the magnitude of the elasticity ignoring the minus sign. The demand elasticity falls when it becomes a smaller negative number and quantity demanded becomes less sensitive to price.
Vocabulary notes
to investigate – исследовать, рассматривать
to reproduce the data – представлять данные price cuts – сокращения цены
a corresponding quantity – соответствующее количество
a corresponding change in the quantity – соответствующее изменение количества
infinity – бесконечность
to yield – приносить, давать
magnitude – величина, размер
Assignments
I. Suggest the Russian equivalents
a price change of minus 25 per cent; high/low demand elasticity; to be insensitive to price; magnitude
II. Fill in the gaps with the words and expressions from the text
1. By considering the effects of price cuts of two pounds fifty we can calculate__ of demand at each price.
2. You calculate other elasticities by dividing __ in quantity by the corresponding percentage change in price.
3. When we divide by the minus twenty per cent change in price we obtain minus __ as the demand elasticity at this price.
4. Demand elasticity is __, when it is a large negative number.
5. Demand elasticity is __, when it is a small negative number.
6. __ falls when it becomes a smaller negative number and quantity demanded becomes less sensitive to price.
III. Find in the text English equivalents for the following
снижение цены на ... фунтов; соответствующее количество; разделить сотню на 25; встретить понятие; процентное изменение в количестве; процентное изменение в цене; минус бесконечность/плюс бесконечность
IV. Answer the questions
1. How is the demand elasticity calculated?
2. Why is the demand elasticity minus infinity in the example?
3. In what case can we speak of high/ low demand elasticity?
4. What does the insensitivity of the quantity demanded to the price mean?
5. When does the demand elasticity fall?
V. Translate into English using all the active possible
1. Безграничная эластичность – это такая эластичность спроса, при которой изменение в количестве спрашиваемых или предлагаемых товаров и услуг будет приводить к увеличению дохода. Такая эластичность характерна для условий совершенной конкуренции, когда отдельная фирма не имеет возможности оказывать влияние на рыночную цену и имеет кривую спроса на свой товар или услуги в виде горизонтальной прямой.