- •Друзь ю.М., KoпитькoT.В., Лобановa в.А.,
- •Unit 1. What is economics?
- •Lead-in
- •Text a: What is Economics? Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: what economics isn't
- •Text c: Micro, Macro and Fantasy Economics
- •Business communication
- •Introductions How to Say Hello
- •If you're determined not to be caught cardless again, here are some tips to help you remember:
- •Grammar present tenses
- •The present simple tense
- •The present continuous tense
- •The present simple versus the present continuous
- •Unit 2. Factors of production
- •Lead-in
- •Text a: factors of production Active Vocabulary
- •Natural resources – land and mineral deposits
- •Human resources – labour
- •Information as a factor of production
- •Vocabulary focus
- •Language skills
- •Writing
- •Text b:entrepreneurship
- •Text c:Factors of Production for an Innovation Economy
- •Business communication
- •In the office
- •Grammar the present perfect tense
- •The present perfect continuous tense
- •The present continuous versus the present perfect continuous
- •The present perfect versus the present perfect contnuous
- •Present tenses review
- •Unit 3.Types of economic systems
- •Lead-in
- •Text a: types of economic systems
- •Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b:command economy
- •Text c: the good (and bad) model guide
- •Business communication
- •Grammar exercises
- •Past tenses
- •The past simple tense
- •The past continuous
- •The past simple versus the past continuous
- •The past simple versus the present perfect
- •Unit 4. Demand and supply
- •Lead-in
- •Text a: demand and supply
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b. The role of prices
- •Text c: two factors that affect labour supply and demand
- •Business communication
- •Making an appointment
- •Ex.5. Read and study useful phrases.
- •Serge: Hi, Ann. It’s Serge. I’m calling to make an appointment for LeeAnn. She wants to meet Miles next week sometime.
- •A: Good morning. Dr. Brown's office. __________?
- •Grammar
- •Past perfect
- •Past perfect continuous
- •Past Continuous or Past Perfect Continuous?
- •Past Simple, Past Perfect or Past Perfect Continuous?
- •Past tenses review
- •Unit 5. Free-enterprise system
- •Lead-in
- •Text a: what is free enterprise?
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: role of government in a free-enterprise economy
- •Text c: invisible hand
- •Business communication
- •At the airport
- •Look at the picture. What do you think the phrase Live out of a suitcase mean?
- •Going through Customs.
- •2) Role- play the situations in the airport using the vocabulary of the lesson.
- •Grammar
- •Future tenses
- •The future simple tense
- •The future simple versus the present simple
- •The future simple versus be going to
- •Be going to versus the present continuous
- •The future continuous tense
- •The future continuous versus the future simple
- •The future perfect versus the future perfect continuous
- •Future tenses review
- •The imperative mood
- •Unit 6. Forms of business organisations
- •Lead-in
- •Text a: forms of business organisations
- •Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: nonprofit organisations
- •Text c: franchising
- •Business communication
- •At the hotel
- •In pairs read the following situations.
- •2). Choose the correct options to the questions.
- •Grammar
- •ArticleS
- •IntoEnglish.
- •Unit 7. Money
- •Lead-in
- •Text a: money and its role in the economy
- •Active Vocabulary
- •Money is a medium of exchange
- •Money is a measure of value or a unit of account
- •Money is a store of value
- •Money is a means of liquidity
- •Vocabulary focus
- •Language skills
- •Discussion points
- •Text b: a glimpse of the american, british and euro
- •Text c: a barter way of doing business
- •Business communication
- •On the phone
- •Inquiring about the telephone number
- •If you answer the phone and offer your help, you can say:
- •Useful Language Box
- •Grammar
- •Determiners
- •Numerals
- •Unit 8. Taxes
- •Lead-in
- •Text a: taxes
- •Active Vocabulary
- •Purposes of Taxation
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: taxation in the uk
- •Text c: taxes are good
- •Business communication
- •In company
- •Grammar
- •Pronouns
- •Adjective and adverb
- •Very, too, far, much, a lot, rather, a bit, a little, any, by far, quite, nearly, almost
- •Test yuorself
- •Test 1
- •Test 2
- •Test 3
- •Test 4
- •Test 5
- •Test 6
- •Test 7
- •Test 8
- •Test 9
- •Test 11
- •Test 12
- •Test 13
- •Test 14
- •Test 15
- •Граматичний довідник дієслово the verb
- •Дієслова to be і to have.
- •Часи дієслова
- •Група теперішніх часів Утворення стверджувальних, заперечних та питальних форм
- •Правила написання дієслівних форм
- •Типи питальних речень
- •Загальна таблиця випадків використання
- •Не мають форми тривалого часу дієслова, що виражають
- •Група минулих часів Утворення стверджувальних, заперечних та питальних форм
- •Типи питальних речень
- •Випадки вживання минулих часів
- •Група майбутніх часів Утворення стверджувальних, заперечних та питальних форм
- •Типи питальних речень
- •Випадки вживання майбутніх часів
- •Інші способи вираження майбутнього часу
- •Наказовий спосіб
- •Іменник thenoun
- •Число іменників
- •Деякі іменники мають особливі форми у множині:
- •Утворення множини іменників
- •Класифікація іменників за ознакою обчислювані/необчислювані
- •Випадки переходу необчислюваних іменників у обчислювані
- •Іменники, які узгоджуються із дієсловом в однині
- •Іменники, які узгоджуються із дієсловом у множині
- •Рід іменників
- •Рід іменників в англійській мові
- •Відмінки іменників
- •Відмінок іменника. Форми та особливості вживання присвійного відмінку
- •Форми присвійного відмінку
- •Особливості вживання присвійного відмінку
- •Вживання іменників - назв неістот у присвійному відмінку
- •Іменники у функції означення
- •Артикль
- •Вживання неозначеного артикля.
- •Вживання неозначеного артикля a/an (тільки із обчислюваними іменниками в однині)
- •A/anабо one
- •Артиклі з деякими необчислюваними іменниками
- •Вживання означеного артикля
- •Вживання означеного артикля the
- •Вживання нульового артикля (відсутність артикля)
- •Детермінанти
- •Присвійні прикметники і займенники
- •Присвійні прикметники
- •Присвійні займенники
- •Вказівніслова
- •Кількісніслова
- •Some/any/no
- •Many/much/a lot (lots) of/ (a) few/ (a) little
- •All (of)/most (of)/both (of)/ none (of)
- •Every/each
- •Another/the other/other
- •Either/neither (of)
- •Числівники
- •Займенник
- •Особові займенники
- •Itабоthere?
- •Неозначено-особовізайменники
- •IndefinitePersonalPronouns
- •Зворотні займенники
- •Прикметник
- •Прислівник
- •Ступені порівняння прикметників
- •Особливі випадки утворення ступенів порівняння прикметників і прислівників
- •Appendices
- •Словотворення Word formation
- •Enjoy your reading
- •I, Pencil My Family Tree as told to Leonard e. Read
- •Innumerable Antecedents
- •Money The History of Money
- •Extract 1
- •Extract 2
- •Extract 3
- •Success story
- •The Financier, by Theodore Dreiser Chapter III
- •The Iron Heel, by JackLondon Chapter 2 Challenges
- •Glossary
- •Internet Resources
- •Contents
Text c:Factors of Production for an Innovation Economy
Ex.25. Before reading
Can you anticipate what an innovation economy is?
Ex.26. Reading
(1) Many years ago, economists from the industrial revolutionidentified three variables (productive inputs) for building industries; Land, Labour, and Capital. The rate of output was related to how these inputs were combined. If any of thesefactors of production were missing, the other two had little or no utility for production. The concept of Land, Labour, and Capital is still the foundation of much of today’s economic thought.
(2) We know that in the knowledge economy, the location of knowledge work is highly mobile – so “Land” does not have the same significance for making things as it did 100-200 years ago. What about “Labour“? Knowledge workers analyze situations, manage many variables, and create unique solutions. They do not really produce identical knowledge pieces like a machine operator or a production worker –so Labour also means something different than a century ago. The term “Capital” refers to money that would be needed now to build future structures, buy machines and to pay wages. Today money buys access to information, education, and knowledge workers. So we see that many old economic principles may not be as applicable in the new economies.
(3) The factors of production for the Innovation Economy are Intellectual Capital (also call Human Capital),Social Capital, andCreative Capital+ Entrepreneurs. (Reference:Jane Jacobs,Robert Putnam,Richard Florida)
(4) Intellectual Capital Theory suggests that concentrations of educated and motivated people attract investors to employ them and invest in the communities where they reside. This investment attracts other intelligent people who in turn attract more investment thereby creating a cycle of economic growth.
(5) The Social Capital Model suggests that people acting in communities can create better solutions, greater accountability, and more economic growth than management, governments, or bureaucracy can induce on their own. Examples of Social Capital include Civil Rights Movement,community watchorganizations,Democratic Government, and recently,Social Networking.
(6) The Creative Capital Model suggests that engineers and scientists think more like artists and musicians than like production workers – their ideas come 24/7/365 – and that an environment of tolerance,diversity, and openness promotes creative output.
(7) Many people argue that Silicon Valley, in fact, was created and sustained by a perfect storm of Social Capital, Creative Capital, an Intellectual Capital + Entrepreneurs. Other countries have tried to duplicate Silicone Valley but most have fallen short – if any of these factors of production are missing, the other two have limited utility for production of innovation. To demonstrate how these productive inputs might appear in an innovation economy, consider the following example:
(8) Suppose that we take 5 mechanical engineers and lock them in a room with instructions to build a better mouse trap, they’ll emerge with a better shingle, a better spring, a better whacker, and a better trigger – but not necessarily a better mousetrap. Suppose that we now put a dog catcher, an engineer, a plastics manufacturer, an artist, and the mother of 4 rowdy children together with the same task. We can be quite certain that innovation will occur. They may actually come up with an excellent mouse trap.
(9) Innovation Economics will bring the factors of production together in diverse combination rather than similar combination. In an Innovation Economy, the “secret sauce” for the production of innovation becomes far more valuable than any single innovation itself. The secret sauce provides a monopoly on dynamic repeatability rather than a static device. As such, technologies can be open sourced and innovation crowd sourced across a much wider domain of possible user applications. Such conditions will change the type of innovations that are favoured to reflect the broad and sweeping social priorities rather than innovations that are easy to patent, protect, and monopolize.
Task 1. Discuss what Dan Roblescould mean when he said that the rate of output was related to how the inputs (Land, Labour, and Capital) were combined. (para. 1)
Task 2. Explain how you understand Dan Robles’s ‘knowledge economy’.(para. 2)
Task 3. If something is innovative, is it
a) recently made, built, invented, written, designed etc;
b) more difficult to understand;
c) new, different, and better than those that existed before?
Task 4. How does the author describe Intellectual, Social and Creative Capital? (paras 3-6)
Task 5. What does the author mean by “mouse trap building”? (para. 8) What place does he focus on in the above text?