- •Друзь ю.М., KoпитькoT.В., Лобановa в.А.,
- •Unit 1. What is economics?
- •Lead-in
- •Text a: What is Economics? Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: what economics isn't
- •Text c: Micro, Macro and Fantasy Economics
- •Business communication
- •Introductions How to Say Hello
- •If you're determined not to be caught cardless again, here are some tips to help you remember:
- •Grammar present tenses
- •The present simple tense
- •The present continuous tense
- •The present simple versus the present continuous
- •Unit 2. Factors of production
- •Lead-in
- •Text a: factors of production Active Vocabulary
- •Natural resources – land and mineral deposits
- •Human resources – labour
- •Information as a factor of production
- •Vocabulary focus
- •Language skills
- •Writing
- •Text b:entrepreneurship
- •Text c:Factors of Production for an Innovation Economy
- •Business communication
- •In the office
- •Grammar the present perfect tense
- •The present perfect continuous tense
- •The present continuous versus the present perfect continuous
- •The present perfect versus the present perfect contnuous
- •Present tenses review
- •Unit 3.Types of economic systems
- •Lead-in
- •Text a: types of economic systems
- •Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b:command economy
- •Text c: the good (and bad) model guide
- •Business communication
- •Grammar exercises
- •Past tenses
- •The past simple tense
- •The past continuous
- •The past simple versus the past continuous
- •The past simple versus the present perfect
- •Unit 4. Demand and supply
- •Lead-in
- •Text a: demand and supply
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b. The role of prices
- •Text c: two factors that affect labour supply and demand
- •Business communication
- •Making an appointment
- •Ex.5. Read and study useful phrases.
- •Serge: Hi, Ann. It’s Serge. I’m calling to make an appointment for LeeAnn. She wants to meet Miles next week sometime.
- •A: Good morning. Dr. Brown's office. __________?
- •Grammar
- •Past perfect
- •Past perfect continuous
- •Past Continuous or Past Perfect Continuous?
- •Past Simple, Past Perfect or Past Perfect Continuous?
- •Past tenses review
- •Unit 5. Free-enterprise system
- •Lead-in
- •Text a: what is free enterprise?
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: role of government in a free-enterprise economy
- •Text c: invisible hand
- •Business communication
- •At the airport
- •Look at the picture. What do you think the phrase Live out of a suitcase mean?
- •Going through Customs.
- •2) Role- play the situations in the airport using the vocabulary of the lesson.
- •Grammar
- •Future tenses
- •The future simple tense
- •The future simple versus the present simple
- •The future simple versus be going to
- •Be going to versus the present continuous
- •The future continuous tense
- •The future continuous versus the future simple
- •The future perfect versus the future perfect continuous
- •Future tenses review
- •The imperative mood
- •Unit 6. Forms of business organisations
- •Lead-in
- •Text a: forms of business organisations
- •Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: nonprofit organisations
- •Text c: franchising
- •Business communication
- •At the hotel
- •In pairs read the following situations.
- •2). Choose the correct options to the questions.
- •Grammar
- •ArticleS
- •IntoEnglish.
- •Unit 7. Money
- •Lead-in
- •Text a: money and its role in the economy
- •Active Vocabulary
- •Money is a medium of exchange
- •Money is a measure of value or a unit of account
- •Money is a store of value
- •Money is a means of liquidity
- •Vocabulary focus
- •Language skills
- •Discussion points
- •Text b: a glimpse of the american, british and euro
- •Text c: a barter way of doing business
- •Business communication
- •On the phone
- •Inquiring about the telephone number
- •If you answer the phone and offer your help, you can say:
- •Useful Language Box
- •Grammar
- •Determiners
- •Numerals
- •Unit 8. Taxes
- •Lead-in
- •Text a: taxes
- •Active Vocabulary
- •Purposes of Taxation
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: taxation in the uk
- •Text c: taxes are good
- •Business communication
- •In company
- •Grammar
- •Pronouns
- •Adjective and adverb
- •Very, too, far, much, a lot, rather, a bit, a little, any, by far, quite, nearly, almost
- •Test yuorself
- •Test 1
- •Test 2
- •Test 3
- •Test 4
- •Test 5
- •Test 6
- •Test 7
- •Test 8
- •Test 9
- •Test 11
- •Test 12
- •Test 13
- •Test 14
- •Test 15
- •Граматичний довідник дієслово the verb
- •Дієслова to be і to have.
- •Часи дієслова
- •Група теперішніх часів Утворення стверджувальних, заперечних та питальних форм
- •Правила написання дієслівних форм
- •Типи питальних речень
- •Загальна таблиця випадків використання
- •Не мають форми тривалого часу дієслова, що виражають
- •Група минулих часів Утворення стверджувальних, заперечних та питальних форм
- •Типи питальних речень
- •Випадки вживання минулих часів
- •Група майбутніх часів Утворення стверджувальних, заперечних та питальних форм
- •Типи питальних речень
- •Випадки вживання майбутніх часів
- •Інші способи вираження майбутнього часу
- •Наказовий спосіб
- •Іменник thenoun
- •Число іменників
- •Деякі іменники мають особливі форми у множині:
- •Утворення множини іменників
- •Класифікація іменників за ознакою обчислювані/необчислювані
- •Випадки переходу необчислюваних іменників у обчислювані
- •Іменники, які узгоджуються із дієсловом в однині
- •Іменники, які узгоджуються із дієсловом у множині
- •Рід іменників
- •Рід іменників в англійській мові
- •Відмінки іменників
- •Відмінок іменника. Форми та особливості вживання присвійного відмінку
- •Форми присвійного відмінку
- •Особливості вживання присвійного відмінку
- •Вживання іменників - назв неістот у присвійному відмінку
- •Іменники у функції означення
- •Артикль
- •Вживання неозначеного артикля.
- •Вживання неозначеного артикля a/an (тільки із обчислюваними іменниками в однині)
- •A/anабо one
- •Артиклі з деякими необчислюваними іменниками
- •Вживання означеного артикля
- •Вживання означеного артикля the
- •Вживання нульового артикля (відсутність артикля)
- •Детермінанти
- •Присвійні прикметники і займенники
- •Присвійні прикметники
- •Присвійні займенники
- •Вказівніслова
- •Кількісніслова
- •Some/any/no
- •Many/much/a lot (lots) of/ (a) few/ (a) little
- •All (of)/most (of)/both (of)/ none (of)
- •Every/each
- •Another/the other/other
- •Either/neither (of)
- •Числівники
- •Займенник
- •Особові займенники
- •Itабоthere?
- •Неозначено-особовізайменники
- •IndefinitePersonalPronouns
- •Зворотні займенники
- •Прикметник
- •Прислівник
- •Ступені порівняння прикметників
- •Особливі випадки утворення ступенів порівняння прикметників і прислівників
- •Appendices
- •Словотворення Word formation
- •Enjoy your reading
- •I, Pencil My Family Tree as told to Leonard e. Read
- •Innumerable Antecedents
- •Money The History of Money
- •Extract 1
- •Extract 2
- •Extract 3
- •Success story
- •The Financier, by Theodore Dreiser Chapter III
- •The Iron Heel, by JackLondon Chapter 2 Challenges
- •Glossary
- •Internet Resources
- •Contents
Text c: franchising
Before reading
Can you explain what franchising mean? Without looking at the logos below, give examples of franchises.
Reading
Read a text from the Franchise Direct website and do the tasks following it.
(1) You want to be your own boss running your own business, but you are not sure where to start, what resources you need, how to market products and services, how to hire and train employees etc. Don’t despair – a franchise opportunitycould the right choice for you.
(2) You’ve seen the slogans:
“Be in business for yourself, but not by yourself.”
“When you succeed, we succeed.”
“We’ve been successfully putting people like you in business for 16 years!”
“Be your own boss; we’ll help you get there.”
These quotations from franchisors convey the idea that even though you work for yourself, franchising is first and foremost about partnership. Franchising is everywhere in the first decade of the 21st century so partnership with a proven brand is clearly a winning formula for many small business owners.
(3) When people think of franchising, the most common example that comes to mind is McDonald’s. But franchising has older roots, and it is Isaac Singer, the inventor of the sewing machine in 1858, who is credited with starting the franchise concept. After successfully inventing the new machine, he needed a way to distribute them by people trained to use the machines. So a legal system for selling the rights to distribute a service or product was born.
(4) Put simply, a franchise is a method by which the owner of the business, the franchisor, confers on investors, the franchisees, the right to operate the business in an agreed manner and style in return for ongoing fees. The agreement is governed by a contract, the Franchise agreement, which runs for a defined period of time, generally renewable and ranging from five to 20 years.
(5) What is it you are buying when you invest in a franchise? A franchise operation is a fully operational business concept that is proven, with operating processes clearly mapped out in an Operations Manual. Most franchisors provide comprehensive training in how to operate the business, and give clear instructions on all the visible trappings such as trademarks, logos, uniforms, furnishings etc.
(6) Franchise opportunities are everywhere, and their success and widespread popularity offer endless potential. And you can bet that when new trends emerge and grow popular -- be it in food, exercise, home improvement, pet care, party planning, etc. – franchised versions ready to profit from these trends are sure to follow. What types of new franchises will be popular in the near future? Anything that helps busy people manage their home lives and domestic tasks. And the current concerns about global warming are sure to generate companies that offer “green” eco-friendly products and services, such as lawn care, prepared foods, cosmetics, and cleaning supplies. For the individual who wants to start a business, franchising offers a wide array of new opportunities. For the existing successful business, franchising can be the model for rapid expansion.
(7) It should also be noted that there are several types of business opportunitiesthat involve partnership but are not franchises. These include:
Dealerships – where an existing business owner, such as a home décor store, is licensed to sell a company’s line of products, such as floor tiles or paint.
Distributorships – this is an opportunity where a business owner invests in equipment, such as DVD kiosks or coffee makers, and distributes them in high traffic locations, like malls or offices.