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4. Here are examples of some ad mottos. Find the products they advertise.

1.

Spreads straight from the fridge.

a)

Washing powder

2.

We're getting there.

b)

Shampoo

3.

Persil washes whiter.

c)

Army

4.

Your country needs you.

d)

Margarine

5.

Just washing go.

e)

railway service

6.

Your flexible friend.

f)

cream cakes

7.

Naughty but nice.

g)

credit card

III. Read these text and say how street markets in the usa differ from those in Britain. The Art of Advertising.

Whether the art of advertising is a real art or not, you can judge for yourself while reading these 2 ads from different booklets:

a) New York by Helicopter.

Breathtaking tours of the Manhattan skyline. Welcome to New York, the most fascinating city in the world. Helicopter Flight Services, Inc. offers the most unforgettable way to experience all the fabulous sights of New York from a bird's eye view. Our climate-controlled helicopters in addition to our impeccable safety record, personalized service, and "NO-WAIT" scheduling will provide you with the most impressive flight of you life. Choose from one of our three flights ranging from 22-54 km at $69. See the map for our convenient location at 60th Street and the East River. Call

1-888-WE-FLY-NY for reservations and do not forget your camera.

b) A City bank card – now and in the future!

Other credit cards may offer some of these features but only City bank offers all of them. No wonder so many students graduate with a City bank card, because there is no

-No Annual Fee

-Special Student Rate

-Travel and Retail Discounts

-City bank Photo card

-Worldwide Acceptance

-Emergency Cash Advances

-24-hour Assistance

Find a more expressive synonym to each word below.

special (museum)

interesting (themes)

underlining (smth)

a reduction

exciting

memorable

beautiful (sights)

clean, pure

IV. Pair work.

1. Student A writes, an advertisement about one thing that he likes most.

Student B is an editor and he finds his ad rather good, corrects some mistakes and reads the model variant.

2. Student A complains about the bad quality of instant coffee he recently bought because of the advertising on TV.

Student B sympathizes with Student A and remembers his own mistake when believing an ad on TV he bought a vacuum-cleaner with a lot of missing parts and could hardly get it repaired.

V. Group discussion: discuss it in a group and list merits and demerits of advertising in the world and in this country.

1. Why do a lot of people believe in good qualities of advertised goods? 2. Can you attribute it to good qualities of things or to good advertising ability of copy-writers?

3. Do you believe advertisements yourself?

4. How often do you read ads in newspapers or in magazines? Do you always read them on purpose?

5. If you are to make your choice, will you follow the advice in the ad or will you make up your mind yourself?

6. What is advertised more in your country? And why? What, would you advertise, and why?

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