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II. Questions and assignments.

1. What is the purpose (цель) of direct advertising in the form of fax messages to a selected company or a group of companies?

  1. Find one sentence in the fax message which contains the best characteristic of the company.

  2. How long have English preserves enjoyed the best reputa-­ tion?

  3. Where are fresh citrus fruits imported from?

  4. What ensures the quality of the well known jams and marma­- lades?

  5. What does the enclosure contain?

III. Memorize these phrases:

Sales Messages Сообщения о продажах

1. You will be interested to Вам будет интересно

know that we have just узнать, что мы только что

introduced our new... ввели нашу новую...

2. May we draw your Мы бы хотели привлечь

attention to the fact that… Ваше внимание к тому

(факту), что....

3.We can offer you a special Мы можем предложить price/discount if you place Вам особую цену/скидку, your order before ... если Вы сделаете заказ до

4. Please let us know if you Просим известить нас, would like to have samples нужны ли Вам образцы of this product. этой продукции.

5.The reputation of our Репутацию нашей products has been spread продукции поддерживают

by all who know them. все, кто знаком с нею.

6.We are sending you our Мы высылаем Вам наш catalogue/ samples. каталог/ образцы.

IV. Write a sales fax message according to the special form by using known words and the above phrases. Use your ima­gination (воображение) and the following fictitious (вы­мышленные) addresses (See the Note* below).

Addresses (Companies)

1. Messrs Blask and Sons, 3. International Trading Company

169 Knightsbridge, Sabas Building

London SWL 87C 507 A.Flores Street

UK Manila

Philippines

2. International Trading 4. The American Electronics

Company 119 Sixth Avenue

24 Churchill Avenue New York, NY 11011

Maidstone, Kent USA

ZHS 99B

England

*Note: You are the Sales Manager of NIPPON ELEC­TRONICS company which is one of the best producers of HQ video cassette recorders. Video recorders carrying the HQ sym­bol mark feature (обладают) the new High Quality Picture Sys­tem. This system assures complete compatibility (совмести­мость) with video recorders that use the conventional VHS (Vid­eo Home System). The address of your company is:

Nippon Electronics

P.O. Box 362

Tokyo

Japan

Counter-Proposals