12. A) Fill in the gaps with the words from the box and translate the text:

a)responsible; b) question; c) means; d) improve; e) damage; f) manpower; g) employees; h) use

Better utilization of resources

"Resource utilization" is becoming a familiar term in manage­ment theory. It 1) … achievement of greater economy in the use of everything – metals, minerals, energy, water, 2) …, fi­nance, etc. The main management technique is better cost con­trol. It means answering the 3) … : "How can we achieve the same value of output while reducing all our resource inputs?" The answer is: "We must 4) … quality and standards required by consumers and industrial customers and make longer our prod­uct's life. Second, we must include economy in the 5) … of natural resources if they are scarce. It may be the best way to use scarce resources."

The best solution for companies is to set up a resources utiliza­tion section. In small companies with 1000 6) … two men will be enough.

A company's management must be very 7) … . Re­source utilization must not cause 8) … to people and environ­ment.

b) Answer the text-based questions that follow:

1. What does the term ‘resource utilization’ mean?

2. How should a manager reduce the costs?

3. Who must be responsible?

4. What is the best way of using scarce resources?

13. Puzzle out the crossword:

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1 – область; 2 – стимул; 3 – оборудование; 4 – знание; 5 – собственник; 6 – окружающая среда; 7 – покупатель; 8 – конкурент; 9 – использование; 10 – значить; 11- единоличный; 12 – активы; 13 – цель; 14 – зарплата; 15 – работник; 16 – счет; 17 – рынок.

14. A) Fill in the gaps with the derivatives of the words in capitals:

We have long been 1) … that emotions should be felt and expressed in carefully controlled ways, and then only in certain environments and at certain times. This is especially true when at work, particularly when 2) … others. It is considered terribly unprofessional to express emotion while on the job, and many of us believe that our 3) … mistakes and regrets are due to our reactions at those times when our emotions get the better of us. The emotion centers of the brain, they argue, are not relegated to a secondary place in our thinking and reasoning, but instead are an integral part of what it means to think, reason, and to be intelligent. In The Emotionally Intelligent Manager, they show that emotion is not just important, but 4) … necessary for us to make good decisions, take action to solve problems, cope with change, and succeed. These are the four emotional skills around which The Emotionally Intelligent Manager is 5) … : 1. Read People: Identifying Emotions. Emotions contain data. They are signals to us about important events going on in our world, whether it’s our internal world, social world, or the 6) … environment. We must accurately identify emotions in others and be able to convey and express emotions accurately to others in order to communicate effectively. 2. Get in the Mood: Using Emotions. How we feel influences how we think and what we think about. Emotions direct our attention to important events; they ready us for a certain action, and they help guide our thought processes as we solve problems. 3. Predict the Emotional Future: Understanding Emotions. Emotions are not random events. They have 7) … causes; they change according to a set of rules, and they can be 8) … . Knowledge of emotions is reflected by our emotion vocabulary and our ability to conduct emotional what-if analyses. 4. Do It with Feeling: Managing Emotions. Because emotions contain information and influence thinking, we need to incorporate emotions intelligently into our reasoning, problem 9) … , judging, and behaving. This requires us to stay open to emotions, whether they are welcome or not, and to choose strategies that include the wisdom of our feelings. Each ability can be 10) … from the others, but at the same time, each builds on the others. Although we can measure, learn, and develop each skill on its own, the interrelationships among the skills, as depicted in Figure I.1, allow us to employ them in an integrated way to solve important problems.

TEACH MANAGE BIG ABSOLUTE BUILD NATURE UNDERLIE UNDERSTAND SOLVE ISOLATE

b) Title the text.

c) Ask five questions to the text.