Index

• Symbols •

* (asterisk), as wildcard operator, 67–68 - (exclusion operator)

with occurrence operators, 89 refining searches with, 64–65 understanding, 64

using in Advanced Search window, 69 using with synonym operator, 78

+ (inclusion operator)

with occurrence operators, 89 refining searches with, 64–65 understanding, 63–64

~ (tilde), as synonym operator, 78–79

• A •

About Google page, 29 abstract, preparing, 202–203 academic client, 40

account

creating for Google Answers, 108–110 Google applications needing, 239 registering for, 234–236

value of opening, 233

advanced search program, constructing, 276–277

advanced search window. See also Google Advanced Search window

calling doGoogleSearch API for, 287–288 creating, 277–280

creating results display form for, 286–287 creating search string for, 280–284 cycling through multiple results in,

292–294

displaying search results in, 288–291 saving search results in, 291–292

aggregated content, defined, 187 AIIP (Association of Independent

Information Professionals), 175, 183 Alexandria, library of, 186

allin: operator, 81–82 allinanchor: operator, 83–86 allintext: operator, 83, 86–87 allintitle: operator, 83, 87–88 allinurl: operator, 83, 88–89 AltaVista search engine, 30 ambiguities, identifying, 43

American Society of Picture Professionals (ASPP), 142

Amoebacode, 317–318 Anacubis, 318–319 anchor

defined, 82

using in search, 83–86 AND operator

understanding, 61, 62

using in Advanced Search window, 69 A9 search engine, 31

Answers.com, 71, 314

APIs. See also Google APIs Web service; specific APIs

Amoebacode with, 317–318 Anacubis with, 318–319 asynchronous method calls, 272 calling, 285

calling with HTTP, 252–253 CapeMail with, 319

GARBO, GAPS, and GAWSH with, 321 Google Alert with, 321

Macromedia Flash with, 319–320 Mangle with, 321–322

MetaLib with, 322 naming, 229

overview, 48–49, 224–225 programming lucky result URL and

snippet return with, 268–271 programming with, 265–266 requesting cached pages with, 230 requesting search with, 230–232

requesting spelling suggestions with, 232 Speegle with, 322–323

testing communication with, 342–344

TEAM LinG - Live, Informative, Non-cost and Genuine !

352 Building Research Tools with Google For Dummies

APIs (continued) type of, 229–230

understanding Google SDK sample application and, 272–274

using Visual Basic .NET with, 334–335 using XooMLe with, 253–254, 323

Visual Studio .NET generated class code and, 263–265

The Apology (Plato), 169 Ask Jeeves search engine, 30 ASP.NET application

adding Web references to, 259–260 creating, 258–259

ASPP (American Society of Picture Professionals), 142

assignment, research determining scope of, 173–175

presentation format, 43–44, 174–175 verifying, 199

Association of Independent Information Professionals (AIIP), 175, 183

asterisk (*), as wildcard operator, 67–68 asynchronous method calls, 272 audience, intended book, 2. See also client AutoFill feature

security issues, 21, 26 value of, 23

automated research tools, using, 195–196 automatic translation page, creating,

218–222

• B •

back links, 92–93

background information, reviewing at a reference interview, 173

Bates, Mary Ellen (Building and Running a Successful Research Business), 183

Bechtolsheim, Andy (Sun Microsystems founder), 35

BlogPulse page, 297 bot. See Web crawler Braintique page

bonus material on, 6 source code on, 257, 275

text-only versus normal Web browser view, 37–38

Brin, Sergey (Google co-founder), 35 browsers, Web, 24. See also specific

browsers

Building and Running a Successful Research Business (Mary Ellen Bates), 183

bulletin boards, researching company financial information on, 151–152

business (competitive and strategic intelligence) client, 40

business (product management) client, 40 businesses, phone number searches and,

94–95, 96

• C •

C# .NET

adding Web references to ASP.NET application, 259–260

creating ASP.NET application in, 258–259 creating user interface to track keyword

hits, 298–299

displaying tracked results, 306–308 tracking multiple keyword hits with,

301–302

tracking trend results over time, 303–306 understanding generated code and

classes from, 263–265 using WSDL file with, 247–249 versus Visual Basic .NET, 331

working with UDDI from within, 262–263 cached pages

example of link to, 71 finding size of, 274, 338 requesting, 230 retrieving, 335

using, 74–75 calculator, 16 CapeMail, 319 case sensitivity

Google operators and, 61 in queries, 55

search results and, 11

searching Google Directory and, 127 checklist, financial research, 152–153 Choicepoint research service, 182

TEAM LinG - Live, Informative, Non-cost and Genuine !

class. See also proxy class communications, 286 understanding Visual Studio .NET

generated, 263–265 client

determining report format, 200 preparing research plan for, 171 preparing research report for, 198–199 recapping reference interview to, 176 reference interview of, 172–176 understanding needs of, 39–40, 42 working with, 170–171

client-side scripting advantages/disadvantages of, 216–217 creating automatic translation page,

218–222 flow of, 217 reasons for, 218

versus server-side, 223 writing custom software, 44–46

Clusty search engine, 33 code

creating search string with, 280–284 editors, 340–341

Google language, 219

server-side, remote server and, 223 understanding Visual Studio .NET

generated, 263–265

combing, individual Web pages, 97–100 commercial pages, 73

companies

crucial research questions about, 148–150 financial information research checklist,

152–153

knowing industry players, 161–163 researching, 148–150

researching financial information for, 150–152

competitive intelligence research crucial company questions, 148–150 for financial information, 150–152 financial information checklist, 152–153 investigating companies, 148–150 knowing industry players, 161–163 overview, 147

Index 353

profiling industries, 160 sample industry profile, 161

understanding of assignments, 163 compilers, Java, 340

confidentiality, determining assignment, 174

contacts, developing industry, 163 content analysis software, evaluating

information credibility, 190 content filtering, in image searches, 137 context, searching images and, 135–136 contract, Web service, 225

contracts, importance of, 175 controls

for lucky search application, 269

for spelling suggestion application, 266 for tracking keyword hits, 298–299 used in Harold’s Google Search window,

277–278 conventions, 5–6

Copernic search engine, 33 copyright, images and, 139 courtesy, on Google Answers, 115 CourtLink research service, 182 credibility

evaluating information, 187–188, 190 evaluating Web page, 93

PageRank and, 194, 195 CrossRef Search, 311–312 custom software

scripting, 44–46 using Deskbar, 46–47

• D •

DailyCandy page, 297 damping factor, 193

dark matter. See invisible Web DataStar research service, 179

Davis, Harold (Learn How to Program with Any Web Browser), 232

Daypop page, 297

Debian Social Contract, 120 deep Web. See invisible Web define: operator, 90–91 design, researching for, 144–145

TEAM LinG - Live, Informative, Non-cost and Genuine !

354 Building Research Tools with Google For Dummies

detail, writing Google Answers queries and, 115

developer key, using APIs with, 334 Dialog research service, 179 disconnected Web pages, 178

doc servers, caching Web pages in, 190–191

doGetCachedPage API, 48, 230 doGoogleSearch API

arguments, 231 calling, 287–288

overview, 48, 49, 230–232 programming lucky result URL and

snippet return with, 268–271 using XooMLe wrapper with, 253

Dogpile search engine, 33 doSpellingSuggestion API overview, 48, 230, 232

programming spelling suggestion application with, 267–268

downloading, images, 139–140 dynamically generated Web pages, 178

• E •

Eclipse, 341

editors, Java, 340–341

educated guesses, evaluating data for, 149–150

The Elements of Style (William Strunk, Jr. and E.B. White), 202

elevator pitch avoiding, 205 preparing, 200–202

e-mail

delivering research reports by, 208–209 getting developer key by, 236–238

e-mail address, verifying, 109 Enterprise Search Center, 312 equity, evaluating company, 153 error pages, 74

ethics, research and, 183 Everything Google, 312–313 exclusion operator (-)

with occurrence operators, 89 refining searches with, 64–65 understanding, 64

using in Advanced Search window, 69 using with synonym operator, 78

executive summary, preparing, 202–203 eXtensible HyperText Markup Language

(XHTML), 245

eXtensible Markup Language (XML) customizing tags, 245

describing with schemas, 245–247 understanding, 244

versus HTML, 244

eXtensible Stylesheet Language Transformation (XSLT), 247

• F •

Factiva research service, 180 FaganFinder, extending functionality

with, 100

fee-based research services online, 179–180

public records, 182 file format

restricting in search, 70, 91–92 search engine difficulty with, 178 searching image, 141

filenames, searching images and, 136 files, managing with Solution Explorer,

260–261

filetype: operator, 91–92 filtering, content, 137 financial information

research checklist, 152–153 sample financial profile, 154–155

financial information researching company, 150–152

financial statements evaluating, 153 reading, 151

Firefox browser, Google Toolbar with, 24 flash Search, 319–320

fonts, in slide shows, 207 forbidden questions, for Google

Answers, 115

formats. See file format; presentation format

fraud, Web pages, 187

TEAM LinG - Live, Informative, Non-cost and Genuine !

• G •

GAPS (Google API Proximity Search), 321 GARBO (Google API Relation Browsing

Outliner), 321

gating mechanism overview, 224–225. See also Google APIs Web service

GAWSH (Google API Web Search by Host), 321

geographic data, obtaining, 99 GigaBlast search engine, 31 Google

defined, 1

extending functionality of, 100–101 getting indexed by, 122

history of, 35 operations, 188–191 overview, 9

platform independent attitude of, 224 technology of, 34

Google Advanced Search window example of, 69

overview, 19 page, 20 using, 68–70

Google Alert, 321

Google Answers account page, 110

account registration and, 239 Ask a Question page, 116 browsing, 111–112

entering questions on, 115–116 forbidden questions on, 115 home page, 108

learning refined questions from, 199 navigating to, 107

overview, 105–106 registering for, 107–110

sample answers and questions, 112 searching, 113–114

writing query for, 114–115

Google Answers service, overview, 19 Google API Proximity Search (GAPS), 321 Google API Relation Browsing Outliner

(GARBO), 321

Index 355

Google API Web Search by Host (GAWSH), 321

Google APIs, programming spelling suggestion application with, 266–268

Google APIs Web service. See also APIs adding Web references to, 258–265 beta status of, 227–228

home page, 235

infrastructure limitations of, 229 overview, 225–227

SDK contents and, 241–242 SOAP and, 250

terms of service, 228–229

tracking keyword hits using, 299–301 Google Blog page, 29

Google button feature, 24–25

Google Corporate Information page, 29 Google Deskbar

overview, 23 programming, 48 value of, 46–47

Google Deskbar plug-ins, 48

Google Desktop Search, installing/using, 58–59

Google Desktop Search window, example of, 59

Google developer key getting by e-mail, 236–238 Google APIs and, 49, 228 overview, 233

reasons for having, 238–239

registering for Google account, 234–236 replacing lost, 240

third-party applications using, 240 Google Directory

advantages of, 128–129 browsing, 124–126 home page, 124 opening, 122–123 overview, 19, 119–121

reference subcategory page, 125 researching industries on, 156–159 searching, 126–128

tips for working with, 130 using, 121

TEAM LinG - Live, Informative, Non-cost and Genuine !

356 Building Research Tools with Google For Dummies

Google Groups accessing, 131

account registration and, 239 browsing, 133

competitive intelligence research on, 153 group directory, 132

home page, 132 overview, 19

Usenet newsgroups and, 130–131 Google home page, 10

Google Images accessing, 136

Advanced Image Search, 140–141 Advanced Image Search options, 141–142 Advanced Image Search page, 141 downloading images from, 139–140 finding specific images with, 143–144 finding text-based content with, 142–143 home page, 136

overview, 19, 135–136 researching for design, 144–145 searching images on, 137–138

understanding search results, 138–139 using Picasa, 145

using SafeSearch filters with, 140 Google in Your Language, account

registration and, 239

Google Information drop-down list button, 25

Google language codes, 219

Google Language Tools, overview, 19 Google Library, building Java applications

with, 344–349

Google Local service, 17–18, 99 Google News

financial research using, 153 as research source, 150

Google News Search, 20 Google researcher

becoming Google Answers, 118 becoming professional, 182–183 on Google Answers, 105, 106 photo, 142

thinking like, 27 Google Scholar, 20, 179

Google SDK

contents of, 328–329 downloading, 241–242

downloading and unzipping, 327–328 overview, 233

testing API communication with, 342–344 understanding sample application,

272–274 using, 330

Google Search window, example of, 54 Google Services and Tools page, 235 Google Services page, 20

Google software development kit. See Google SDK

Google Toolbar

downloading and installing, 22–23 features overview, 23–25 overview, 9, 21–22

PageRank on, 193 privacy/security concerns, 21 setting options for, 25–26

Google Video, 20

Google Web APIs license key. See Google developer key

Google Web search form, 10 Google Zeitgeist page

overview, 29 example of, 296

following user trends, 295–297 Google Zeitgeist, value of, 313 GoogleFight

extending functionality with, 100–101 value of, 313

Googlewhack, 314 government agency client, 40 graphic images. See images

Gutenberg, Johan (inventor printing press), 186

• H •

Harold’s Google Search window creating, 277–280

overview, 276–277

TEAM LinG - Live, Informative, Non-cost and Genuine !

hierarchical searching, 111, 170–171 hierarchy. See PageRank; taxonomy hook, value of, 206

HotBot search engine, 31 how questions, 41 HTML

converting XML data into, 247 versus XML, 244

HTTP

nonalphanumeric character problems with, 254–256

overview, 215, 252

translating SOAP and two, 252–254 HTTP wrappers

calling APIs with, 252–253 XooMLe, 253–256, 323

• I •

IceRocket search engine, 31

IIS (Internet Information Services), checking status of, 258

I’m Feeling Lucky button limitations of, 57 overview, 10

images. See also Google Images copyright issues, 139 downloading, 139–140 finding specific, 143–144

organizing/editing with Picasa, 145 personal presentations and, 205 preparing for personal presentations

with, 205–206

preparing slide shows, 206–208 refining query for, 140–142 searching for, 137–138

understanding search results for, 138–139 on Web, 135

implicit AND word linkage, understanding, 61

in: operator, 81–82 inanchor: operator, 83–86

inappropriate content, filtering in image searches, 137

inbound links defined, 36 PageRank and, 192

Index 357

inclusion operator (+)

with occurrence operators, 89 refining searches with, 64–65 understanding, 63–64

index servers, keywords stored in, 190 indexed lexicon, 188. See also taxonomy indexer, function of, 176

indexing, Google’s process, 188–189. See also taxonomy

indexing software, using keywords, 189 industry

competitive intelligence research and, 148 knowing players and, 161–163

profiling, 160

researching on Google Directory, 156–159 sample profile, 161

understanding, 155–156 information. See also results

controlling with questions, 169 evaluating credibility of, 187–188, 190 reviewing background, 173 searching for breadth of, 195 sourcing, 209–210

statistical, 211–212 Internet Explorer

activating/deactivating Google Toolbar in, 22

alternatives to, 24

opening Google Deskbar in, 47 Internet Information Services (IIS),

checking status of, 258 interview

reference, 128, 148, 163, 172–176 research versus reference, 175

intext: operator, 82, 83, 86–87 intitle: operator

financial research and, 153 finding forms with, 87–88

occurrence operator groupings and, 82 using, 83

inurl: operator, 82, 83, 88–89 invisible Web

about, 177–178 defined, 167

TEAM LinG - Live, Informative, Non-cost and Genuine !

358 Building Research Tools with Google For Dummies

• J •

Java

building application in NetBeans, 344–349 compilers and editors, 340–341

testing API communication with, 342–344 understanding, 339–340

using WSDL file with, 249 JavaScript

adding to Web pages, 216

creating automatic translation page with, 220–222

recreating search strings with, 102–103 JBuilder, 341

JCreator, 341

• K •

keywords. See also query; words adding to search strings, 280–284 basic text searches using, 54–55 defined, 10 distinctive/important, 13

finding suggestions for, 129

Google indexing software using, 189 with hyphens, 88

improving Web page ranking with, 36 pinpointing occurrence of, 81–83 singular versus plural, 12, 55

stored in index servers, 190 targeted versus general, 12, 55 tracking hits on multiple, 301–302 tracking hits per, 298–299

using anchor text, 83–86

using unlikely combinations, 61 versus description, 60

KnowX research service, 182

• L •

Learn How to Program with Any Web Browser (Harold Davis), 232

LexisNexis research service, 180 librarians, 181

libraries

researching in, 180–181 resources available from, 20

library of Alexandria, 186 lines, reading between

making educated guesses and, 149–150 providing competitive intelligence

research and, 163 link: operator, 92–93 link farms, 36

links. See also specific links

finding text within clickable, 83–86 Google Answers, 107

to Google Directory, 122–123 to Google Groups, 131 Images, 136

improving Web page ranking with, 36 inbound, 36, 192

opening Google search URLs with, 45–46 outbound, 36, 192, 193–194

PageRank and, 191–192 on results page, 71

to specified Web page, searching, 92–93 lists

finding comprehensive, 129 in Google Directory, 130

local information

in Google Directory, 130 searching, 17–18

logons, Web pages requiring, 74, 178

lucky search application, creating, 268–271

• M •

Macromedia Flash, 319–320 Mangle, 321–322

meta tags

adding irrelevant, 36

content analysis software evaluating, 190 misrepresenting content with, 187

Metacrawler search engine, 33 MetaLib, 322

meta-search engines, 32–34 methods. See APIs misspellings, in keywords, 55

TEAM LinG - Live, Informative, Non-cost and Genuine !

money, determining assignment, 174 MSN Money stock screener, 162–163 MSN Search engine, 31

MSN Search page, 297

• N •

navigation, using link: operator, 93 NetBeans IDE (Integrated Development

Environment)

building Java application in, 344–349 overview, 341

Netscape Communications

Corporation, 120

Netscape Navigator, Google Toolbar with, 24

news

as company research source, 150 financial research using, 153

newsgroups. See Google Groups; Usenet nickname, for Google Answers, 109–110 nonalphanumeric characters, HTTP

problems with, 254–256

notetaking, reference interviews and, 172 number searches, 14–15. See also phone

numbers

numerical range, searching within, 14

• O •

occurrence operators

finding text within links with, 83–86 grouping, 82

including and excluding with, 89 list of, 83

searching text of pages with, 86–87 searching title of pages with, 87–88 searching URLs with, 88–89

using, 81–82

ODP (Open Directory Project) getting indexed by Google and, 122 Google Directory and, 119–121 resource capsule descriptions, 125 value of, 314–315

off-limits Web pages, 178

Index 359

online research services, fee-based, 179–180

Open Directory Project. See ODP (Open Directory Project)

open source development, 120

Opera browser, Google Toolbar with, 24 operators

allin:, 81–82 allinanchor:, 83–86 allintext:, 83, 86–87 allintitle:, 83, 87–88 allinurl:, 83, 88–89

AND, understanding, 61, 62 AND, using in Advanced Search

window, 69 define:, 90–91

exclusion, refining searches with, 64–65 exclusion, understanding, 64 exclusion, using in Advanced Search

window, 69

exclusion, using with synonym operator, 78

exclusion, with occurrence operators, 89 filetype:, 91–92

finding phone numbers with, 94–95 in:, 81–82

inanchor:, 83–86

inclusion, refining searches with, 64–65 inclusion, understanding, 63–64 inclusion, with occurrence operators, 89 intext:, 82, 83, 86–87

intitle:, financial research and, 153 intitle:, finding forms with, 87–88 intitle:, occurrence operator

groupings and, 82 intitle:, using, 83 inurl:, 82, 83, 88–89 link:, 92–93

occurrence, finding text within links with, 83–86

occurrence, grouping, 82 occurrence, including and excluding

with, 89 occurrence, list of, 83

occurrence, searching text of pages with, 86–87

TEAM LinG - Live, Informative, Non-cost and Genuine !

360 Building Research Tools with Google For Dummies

operators (continued)

occurrence, searching title of pages with, 87–88

occurrence, searching URLs with, 88–89 occurrence, using, 81–82

OR, synonym operator and, 78–79 OR, understanding, 62–63

OR, using in Advanced Search window, 69 overview, 61–62, 77–78

page:, 98–99

refining searches with, 64–65 related:, 79–80

simple, 62–64 synonym, 78–79

using with Advanced Search window, 68–69

wildcard, 67–68 OR operator

synonym operator and, 78–79 understanding, 62–63

using in Advanced Search window, 69 outbound links

defined, 36, 192 PageRank and, 193–194

• P •

Page, Larry (Google co-founder), 35 page: operator, 98–99

page moved pages, 74

page search box, creating, 100–104 PageRank. See also Search Engine

Optimization (SEO) caching Web pages and, 190 calculating, 34

changing nature of, 58 on Google Toolbar, 22 implications of, 193–195

related: operator and, 80 results appearing in, 70 search results and, 11 understanding, 191–193

PageRank Explained Web page, 315 parameters, importance of setting, 42 password, Google account, 109 payment, determining assignment, 174

PERL, using WSDL file with, 249 personal presentations

advantages/disadvantages of, 204–205 preparing for, 205–206

preparing slide shows, 206–208 using visual information, 205

phone numbers finding, 93–96

reverse lookups, 96–97 searching, 15

photographs. See images PHP, using WSDL file with, 249 Picasa, organizing with, 145 pictures. See images

Plato (The Apology), 169 plug-ins, Deskbar, 48

PowerPoint, personal presentations and, 205

presentation format determining assignment, 174 elevator pitch, 200–202 executive summary, 202–203

meeting client’s needs for, 198–199 options, 43–44, 199–200 personally presenting, 204–208 understanding, 129

primary source search engines, 30–32 privacy concerns, 21

privately-owned companies, researching financial information for, 150–151

programming environment, for Java, 340–341

programming languages. See also specific languages

calling APIs from, 257 Web services and, 227

protocol, defined, 250 proxy class

changing name of, 332–333 creating instance of, 334

proxy file, using WSDL file and, 248 public records research, 181–182 punctuation

in queries, 55

searching Google Directory and, 127 Python, using WSDL file with, 249

TEAM LinG - Live, Informative, Non-cost and Genuine !

• Q •

query. See also keywords; questions; search string

adding to existing, 13–14 creating simple, specific, 55–56

crucial company research, 148–150 defined, 10

finding suggestions for, 129 generating from Web page, 45–46 Jeopardy approach, 66

length of, 55

making image, 137–138 posing answerable, 60 quoting phrases in, 65–67 refining image, 140–142 using API, 230–232 versus taxonomy, 121

writing for Google Answers to research, 114–117

query language, value of, 11 query processor, function of, 177 Questia research service, 180 questions. See also query

to determine scope of research assignment, 174–175

for evaluating information credibility, 188 helping client formulate, 172

in personal presentations, 208 reasons for asking, 168–169 refining, 40–43, 199

research, 168

to review background information, 173 working with client on, 170–171

quotation marks, queries in, 65–67 quoted phrases

searching for, 65–67

using Advanced Search window and, 69

• R •

random surfers, PageRank and, 193 recording, interviews, 172 reference interview

defined, 148

determining scope of assignment at, 173–175

Index 361

mechanics of, 171–172 phases of, 172–173 preparing for, 128 process of, 163 recapping, 176

reviewing background information at, 173 versus research interview, 175

refining

image query, 140–142 questions, 40–43, 199 research methodology, 129 research questions, 40–43 searches, 14, 64–65, 75–76

related: operator, 79–80 relational database schemas,

XML schemas and, 246 Remember icon, 5

remote server, server-side code and, 223 remuneration, determining assignment, 174 research

asking questions for, 168–169 changing nature of, 186–187 hierarchical searching and, 170–171 public records, 181–182

suggested starting points for, 170 understanding, 167

using libraries for, 180–181

using reference interviews, 171–176 versus search, 168

research assignment determining scope of, 173–175

presentation format, 43–44, 174–175 verifying, 199

research client

determining report format, 200 preparing research plan for, 171 recapping reference interview to, 176 reference interview of, 172–176 understanding needs of, 39–40, 42 understanding results packaging needs

of, 198–199 working with, 170–171

research databases, using, 179 research interview, versus reference

interview, 175

research leads, on Google Answers, 106 research methodology, refining, 129

TEAM LinG - Live, Informative, Non-cost and Genuine !

362 Building Research Tools with Google For Dummies

research plan, preparing, 171

research questions. See query; questions research report

delivering by e-mail, 208–209 meeting client’s needs for, 198–199 options, 199–203

personally presenting, 204–208 presentation format of, 43–44, 174–175 presenting on Web, 209

statistical information and, 211–212 understanding, 129

research resources available from libraries, 20 CrossRef Search, 311–312

Enterprise Search Center, 312

Everything Google, 312–313 Google Zeitgeist, 313 GoogleFight, 313 Googlewhack, 313

ODP, 314–315

PageRank Explained, 315 ResearchBuzz!, 315

TouchGraph GoogleBrowser, 316 trend-tracking on Web, 297

research techniques

learning on Google Answers, 110–114 studying on Google Answers, 106

ResearchBuzz!, 315 researcher

becoming Google Answers, 118 becoming professional, 182–183 on Google Answers, 105, 106 photo, 142

thinking like, 27

residential phonebook searches, 94–95

ResultElement array, 231–232 results. See also research report

cached, 74–75 changing nature of, 58

creating display form for, 286–287 cycling through multiple in advanced

search window, 292–294 delivering, 199–203

displaying in advanced search window, 288–291

displaying in Visual Basic .NET, 336–338 displaying trends, 306–308

estimating return, 273

example from exclusion operator query, 65

example from OR operator query, 63 example from quoted phrase query, 67 example of, 56

example of Google Answers search, 114 example of typical, 71

information included in, 56–57 Lower-order return, 195 optimizing, 34–38 presentation format of, 43–44

saving in advanced search window, 291–292

statistical, 211–212

tracking trend over time, 303–306 understanding, 70–71 understanding API, 231–232 understanding image, 138–139 using efficiently, 72–74 validating, 28–29, 129

Robots Exclusion, 178 rumors, validating, 29

• S •

Safari browser, Google Toolbar with, 24 SafeSearch filters

Advanced Image Search options for, 142 using with Google Images, 140

scheduling, determining assignment, 174 schemas, describing XML with, 245–247 SCIP (Society of Competitive Intelligence

Professionals), 183 scripting

advantages/disadvantages of client-side, 216–217

client-side versus server-side, 223 creating automatic translation page with

client-side, 218–222 flow of client-side, 217 reasons for client-side, 218 server-side, 223-224

writing custom software and, 44–46 search box, creating page, 100–104 Search Engine Optimization (SEO), 34–38

TEAM LinG - Live, Informative, Non-cost and Genuine !

Index 363

search engines. See also specific search engines

comparing, 29–30 meta-, 32–34 parts of, 176–177

primary source, 30–32

search phrase, defined, 10. See also words search string. See also query

analyzing, 101–102 creating with code, 280–284

recreating with JavaScript, 102–103 Search Systems research service, 182 search terms (keywords). See also query;

words

adding to search strings, 280–284 basic text searches using, 54–55 defined, 10 distinctive/important, 13

finding suggestions for, 129

Google indexing software using, 189 with hyphens, 88

improving Web page ranking with, 36 pinpointing occurrence of, 81–83 singular versus plural, 12, 55

stored in index servers, 190 targeted versus general, 12, 55 tracking hits on multiple, 301–302 tracking hits per, 298–299

using anchor text, 83–86

using unlikely combinations, 61 versus description, 60

Search Web drop-down list button, 25 Search Within Results feature

improving searches with, 61 refining searches with, 14

searches. See also hierarchical searching effective, 12–13

extending functionality of, 100–101 on Google Answers, 113–114

of Google Directory, 126–128 for images, 137–138 improving, 60–61

initial competitive intelligence research, 148

number, 14–15 overview, 10–11

quoting phrases in, 65–67 refining, 13–14, 64–65, 75–76

restricting file format in, 70, 91–92 rules for, 11–12

on specific, PageRank and, 194 speeding up basic text, 54–60 tools for, 19–20

using API, 230–232 using Google Toolbar, 23

using operators for, 61–65 versus research, 168

in Visual Basic .NET, 334–335 Web versus Google Directory, 127

security analyst reports, 153 security concerns, 21

SEO (Search Engine Optimization), 34–38 server

defined, 223

index, keywords stored in, 190 platform independent attitude of, 224

server-page programs, progression of, 217 server-side programming, overview,

223–224

shipment tracking numbers, 15 shortcuts

calculator, 16 overview, 15

stock information, 16–17 travel information, 17

Similar pages link example of, 71

refining search with, 76 related: operator and, 79–80

simple searches, Google rules regarding, 11–12

six Ws, 41

slide shows, preparing, 206–208 Snap search engine, 32

SOAP overview, 250

translating into HTTP, 252–254 versus HTTP, 252

Society of Competitive Intelligence

Professionals (SCIP), 183 Socrates, 169

Socratic method, 169

software, writing custom, 44–47 Solution Explorer, managing files with,

260–261

sourcing, research information, 209–210

TEAM LinG - Live, Informative, Non-cost and Genuine !

364 Building Research Tools with Google For Dummies

spam, on Google Groups, 131 spam pages, 73

special-effects, in slide shows, 208 specificity

in keywords, 55 in queries, 60

writing Google Answers queries and, 114 Speegle, 322–323

spelling, requesting/displaying suggestions for, 232, 266–268, 335, 338

spelling suggestion application, programming with Google APIs, 335

spider. See Web crawler sponsored links, 72

states, phonebook searches and, 95 stock information, 16–17

stop words

quotation marks and, 66 understanding, 55–56

Strunk, Jr., William (The Elements of Style), 202

summary, preparing, 202–203 Sun Java studio, 341 SurfWax search engine, 34

synonym operator, using, 78–79

third-party products, developer key and, 240

thumbnails, in image search results, 139 tilde (~), as synonym operator, 78–79 Timer component, adding, 303–304

Tip icon, 5 title

defined, 82

searching text of, 87–88 TouchGraph GoogleBrowser, 316 Translate this page link, 220 translation services, 218–221 travel information, 17 Trendcentral page, 297

trends

creating user interface to track keyword hits, 298–299

displaying tracked results, 306–308 following user, 295–297

tracking multiple keyword hits, 301–302 tracking on Web, 297

tracking results over time, 303–306 Trendwatching page, 297

Tufte, Edwards R. (The Visual Display of Quantitative Information), 212

• T •	• U •
Talmud, 169	UDDI registries, 251–252
taxonomy	UDDI (Universal Description, Discovery
Google Answers, 111	and Integration protocol)
Google creating, 188–189	overview, 251–252
ODP, 121	Web services and, 225
versus query, 121	working with from within Visual Studio
technical information	.NET, 225
on Google Answers, 106	Uniform Resource Locator. See URL
on Google Groups, 131	Universal Description, Discovery and
Technical Stuff icon, 5	Integration protocol (UDDI)
templates, PowerPoint, 207	overview, 251–252
Teoma search engine, 32	Web services and, 225
text	working with from within Visual Studio
defined, 82	.NET, 225
searching Web page, 86–87	University of California, Berkeley, Meta-
using Google Images to find, 142–143	Search Engine page, 32
text snippets, using, 72–74	Urban Legends Reference Pages page, 29
thematic phrase, value of, 206

TEAM LinG - Live, Informative, Non-cost and Genuine !

Index 365

URL (Uniform Resource Locator) defined, 82

encoding, 254–255 Google providing, 57 searching text of, 88–89

Usenet

competitive intelligence research on, 153 Google Groups and, 130–131

group directory, 132

• V •

vagueness, avoiding, 42 validating, research results, 28–29 Visual Basic .NET

adding Web references in, 331–332 changing name of proxy class, 332–333 creating instance of proxy class, 334 displaying cached page size in, 338 displaying search results in, 336–338 displaying spelling suggestion in, 338 requesting spelling suggestion in, 335 retrieving cached page in, 335

using APIs with, 334–335 using WSDL file with, 249 versus C# .NET, 331

The Visual Display of Quantitative Information (Edwards R. Tufte), 212

Visual Studio .NET

adding Web references in, 331–332 adding Web references to ASP.NET

application, 259–260

changing name of proxy class, 332–333 creating ASP.NET application in, 258–259 creating instance of proxy class, 334 creating user interface to track keyword

hits, 298–299

displaying cached page size in, 338 displaying search results in, 336–338 displaying spelling suggestion in, 338 displaying tracked results, 306–308 requesting spelling suggestion in, 335 retrieving cached page in, 335 tracking multiple keyword hits with,

301–302

tracking trend results over time, 303–306

understanding generated code and classes from, 263–265

using APIs with, 334–335

using WSDL file with, 247–249, 249 working with UDDI from within, 262–263

visuals, personal presentations and, 205 Vivisimo search engine, 34

• W •

Warning icon, 5

Web. See also invisible Web Google’s limitations on, 176–178 presenting research results on, 209 researching industries on, 160 trend-tracking resources on, 297

Web application, adding Web references to, 259–260

Web browsers, 24. See also specific browsers

Web crawler defined, 176

function of Google, 189 Google, 34

Web methods. See APIs

Web pages. See also specific pages bonus material on, 6

cached, 74–75

“combing” individual, 97–100 evaluating credibility of, 28–29 excluded from search engines, reasons

for, 178

financial information on, 150 finding targets of links, 83–86 getting indexed by Google, 122 improving ranking of, 36–37 indexed by Google, 186

offering financial information, 152 popularity cycle of, 194

ranking, 131–193

research resources, 311–316 researching company, 150

searching pages that return to specified, 92–93

searching text of, 86–87

TEAM LinG - Live, Informative, Non-cost and Genuine !

366 Building Research Tools with Google For Dummies

Web pages (continued)

text-only versus normal Web browser view, 37–38

types to avoid, 73–74

using Google search results URL in, 45–46

Web references

adding to ASP.NET application, 259–260 adding to Visual Basic project, 331–332 adding to Windows application, 261–262 defined, 258

tracking keyword hits using, 299–301 Web services, 224–225. See also Google

APIs Web service

Web Services Description Language (WSDL) file

overview, 243, 247

using with programming languages, 249 using with Visual Studio .NET, 247–249 Web service contracts and, 225

WebBot. See Web crawler Webmaster, excluding Web page

material, 178

WebMaster World, Google FAQ, 37 Westlaw research service, 180 what questions, 41

when questions, 41 where questions, 41

White, E.B. (The Elements of Style), 202 white paper

defined, 203

PowerPoint presentation as, 207 who questions, 41

why questions, 41, 42 wildcards, using, 67–68

Windows application, adding Web references to, 261–262

WinZip utility, 328

word proximity, search results and, 11

words. See also keywords; search phrase getting definitions of, 71, 90–91

Google search rules regarding, 11 ignored, 55–56

searching occurrence versus meaning, 12 WSDL (Web Services Description

Language) file overview, 243, 247

using with programming languages, 249 using with Visual Studio .NET, 247–249 Web service contracts and, 225

• X •

XHTML (eXtensible HyperText Markup Language), 245

XML (eXtensible Markup Language) customizing tags, 245

describing with schemas, 245–247 understanding, 244

versus HTML, 244

XML Schema Data (XSD) documents, 246 XooMLe

with APIs, 323

nonalphanumeric character problems with, 254–256

overview, 253–254

XSD (XML Schema Data) documents, 246 XSLT (eXtensible Stylesheet Language

Transformation), 247

• Y •

Yahoo! Buzz page, 297 Yahoo! Finance

company financial information on, 151 finding companies in industries, 162

Yahoo! search engine, 32

TEAM LinG - Live, Informative, Non-cost and Genuine !

BUSINESS, CAREERS & PERSONAL FINANCE

0-7645-5307-0

0-7645-5331-3 *†

HOME & BUSINESS COMPUTER BASICS

Also available:

Accounting For Dummies † 0-7645-5314-3

Business Plans Kit For Dummies † 0-7645-5365-8

Cover Letters For Dummies 0-7645-5224-4

Frugal Living For Dummies 0-7645-5403-4

Leadership For Dummies 0-7645-5176-0

Managing For Dummies 0-7645-1771-6

Marketing For Dummies

0-7645-5600-2

Personal Finance For Dummies *

0-7645-2590-5

Project Management For Dummies

0-7645-5283-X

Resumes For Dummies †

0-7645-5471-9

Selling For Dummies

0-7645-5363-1

Small Business Kit For Dummies *†

0-7645-5093-4

					Also available:	Microsoft Money 2004 For Dummies
					ACT! 6 For Dummies	0-7645-4195-1
					0-7645-2645-6	Office 2003 All-in-One Desk Reference
					iLife ‘04 All-in-One Desk Reference	For Dummies
					For Dummies	0-7645-3883-7
					0-7645-7347-0	Outlook 2003 For Dummies
					iPAQ For Dummies	0-7645-3759-8
					0-7645-6769-1	PCs For Dummies
					Mac OS X Panther Timesaving	0-7645-4074-2
					Techniques For Dummies	TiVo For Dummies
0-7645-4074-2			0-7645-3758-X		0-7645-5812-9	0-7645-6923-6
					Macs For Dummies	Upgrading and Fixing PCs For Dummies
					0-7645-5656-8	0-7645-1665-5
						Windows XP Timesaving Techniques
FOOD, HOME, GARDEN, HOBBIES, MUSIC & PETS						For Dummies
						0-7645-3748-2
					Also available:	Knitting For Dummies
					Bass Guitar For Dummies	0-7645-5395-X
					0-7645-2487-9	Piano For Dummies
					Diabetes Cookbook For Dummies	0-7645-5105-1
					0-7645-5230-9	Puppies For Dummies
					Gardening For Dummies *	0-7645-5255-4
					0-7645-5130-2	Scrapbooking For Dummies
					Guitar For Dummies	0-7645-7208-3
					0-7645-5106-X	Senior Dogs For Dummies
					Holiday Decorating For Dummies	0-7645-5818-8
					0-7645-2570-0	Singing For Dummies
0-7645-5295-3		0-7645-5232-5			Home Improvement All-in-One	0-7645-2475-5
					For Dummies	30-Minute Meals For Dummies
INTERNET & DIGITAL MEDIA					0-7645-5680-0	0-7645-2589-1

0-7645-1664-7 0-7645-6924-4

* Separate Canadian edition also available

† Separate U.K. edition also available

Also available:

2005 Online Shopping Directory For Dummies

0-7645-7495-7

CD & DVD Recording For Dummies 0-7645-5956-7

eBay For Dummies 0-7645-5654-1

Fighting Spam For Dummies 0-7645-5965-6

Genealogy Online For Dummies 0-7645-5964-8

Google For Dummies 0-7645-4420-9

Home Recording For Musicians For Dummies

0-7645-1634-5

The Internet For Dummies 0-7645-4173-0

iPod & iTunes For Dummies 0-7645-7772-7

Preventing Identity Theft For Dummies 0-7645-7336-5

Pro Tools All-in-One Desk Reference For Dummies

0-7645-5714-9

Roxio Easy Media Creator For Dummies 0-7645-7131-1

Available wherever books are sold. ForTEAMmore informationLinG -orLive,to order Informative,direct: U.S. custom rs Nonvisit www-cost.dummiesand.com Genuineor call 1-877-762!-2974. U.K. customers visit www.wileyeurope.com or call 0800 243407. Canadian customers visit www.wiley.ca or call 1-800-567-4797.

SPORTS, FITNESS, PARENTING, RELIGION & SPIRITUALITY

Also available:

Adoption For Dummies 0-7645-5488-3

Basketball For Dummies 0-7645-5248-1

The Bible For Dummies 0-7645-5296-1

Buddhism For Dummies 0-7645-5359-3

Catholicism For Dummies

0-7645-5146-9 0-7645-5418-2 0-7645-5391-7Hockey For Dummies

0-7645-5228-7

TRAVEL

Judaism For Dummies 0-7645-5299-6

Martial Arts For Dummies 0-7645-5358-5

Pilates For Dummies 0-7645-5397-6

Religion For Dummies 0-7645-5264-3

Teaching Kids to Read For Dummies 0-7645-4043-2

Weight Training For Dummies 0-7645-5168-X

Yoga For Dummies 0-7645-5117-5

Also available:

Alaska For Dummies 0-7645-1761-9

Arizona For Dummies 0-7645-6938-4

Cancún and the Yucatán For Dummies 0-7645-2437-2

Cruise Vacations For Dummies 0-7645-6941-4

Europe For Dummies

0-7645-5456-5 0-7645-5438-7 0-7645-5453-0 Ireland For Dummies

0-7645-5455-7

Las Vegas For Dummies

0-7645-5448-4

London For Dummies

0-7645-4277-X

New York City For Dummies

0-7645-6945-7

Paris For Dummies

0-7645-5494-8

RV Vacations For Dummies

0-7645-5443-3

Walt DisneyWorld & Orlando For Dummies

0-7645-6943-0

GRAPHICS, DESIGN & WEB DEVELOPMENT

Also available:

Adobe Acrobat 6 PDF For Dummies 0-7645-3760-1

Building a Web Site For Dummies 0-7645-7144-3

Dreamweaver MX 2004 For Dummies 0-7645-4342-3

FrontPage 2003 For Dummies 0-7645-3882-9

HTML 4 For Dummies

0-7645-1995-6 0-7645-4345-8 0-7645-5589-8 Illustrator CS For Dummies

0-7645-4084-X

Macromedia Flash MX 2004 For Dummies 0-7645-4358-X

Photoshop 7 All-in-One Desk Reference For Dummies 0-7645-1667-1

Photoshop CS Timesaving Techniques For Dummies

0-7645-6782-9PHP 5 For Dummies

0-7645-4166-8

PowerPoint 2003 For Dummies 0-7645-3908-6

QuarkXPress 6 For Dummies 0-7645-2593-X

NETWORKING, SECURITY, PROGRAMMING & DATABASES

					Also available:	Network Security For Dummies
					A+ Certification For Dummies	0-7645-1679-5
					0-7645-4187-0	Networking For Dummies
					Access 2003 All-in-One Desk	0-7645-1677-9
					Reference For Dummies	TCP/IP For Dummies
					0-7645-3988-4	0-7645-1760-0
					Beginning Programming For Dummies	VBA For Dummies
					0-7645-4997-9	0-7645-3989-2
					C For Dummies	Wireless All In-One Desk Reference
					0-7645-7068-4	For Dummies
					Firewalls For Dummies	0-7645-7496-5
0-7645-6852-3			0-7645-5784-X
					0-7645-4048-3	Wireless Home Networking For Dummies
					Home Networking F r Dummies	0-7645-3910-8
			TEAM LinG - Live, Informative, Non-cost and Genuine !
					0-7645-42796