8. Find the answers to the following questions in the text.

1. What is an innovation?

2. Why are many innovations and adaptations manufactured and marketed by small businesses?

3. Why does a failure of a new product take place?

Variant 3

1. Put that or those

1. _____ loans

2. _____resources

3. _____women

4. _____share

5. _____advantages

2. Fill in the correct modal verb.

1. Before making an investment decision owners _______ assess their likely revenues from this investment.

2. Employees ________ be sure that they can rely on a business in the sense that the prospects of employment and financial rewards will be secured.

3. ________ you give some ideas how to charge the prices?

4. You ________ raise the price after your customers try a new brand get to know it and like it.

5. I spoke with the chief. Now you ________ change the credit terms.

6. They are very talented specialists. I think they ________ design the new line very quickly.

7. The situation has changed, so we _________ start with specially low prices.

8. We _______ choose price emphasis policy for this item.

3. Translate the sentences. Name the type of the conditional sentences.

2. If they offer us their help, we’ll accept it.

3. I was sure that if George took part in the competition, he would win the prize.

4. If Walter insisted, I would join them tomorrow.

5. She said that if Harris insisted, she would join them.

6. If Dorothy were more polite, she would not behave like that.

7. If he had known her address, he would have written her.

4. Translate the sentences:

1. Если бы старик не купил галерею, его картина не получила бы премию.

2. Если бы у него было чувство юмора, он бы не рассердился.

3. Если бы вы тогда извинились перед ним, он бы на вас сейчас не сердился.

4. Почему бы вам не принять участие в завтрашнем соревновании? Вы могли бы его выиграть.

5. Если бы не дождь, я бы к вам приехал.

5. Put the verbs in brackets into the correct form.

1. We advertised in the special section of the newspaper but we _______ (not to receive) the resumes yet.

2. We __________ (to evaluate) already the candidates through the interview.

3. We __________ (to look for) a specialist suitable for the position at the present moment.

4. He ________ (to sent) just his resume and the letter of interest.

5. They _________ (to fire) the manager. He was not suitable for the position.

6. You have to wait a little. He ________ (to consult) with the executive.

7. What _______ he ________ (do) when you called him?

8. I ___________ (read) a book while my mother ________ (wash) the dishes yesterday.

6. Define the tense of the verbs. Translate the sentences.

1. The man sitting next to me on the plane was very nervous. He hadn’t flown before.

2. I felt very tired when I got home, so I had gone straight to bed.

3. I’ve met a lot of people in the last few days.

4. What a boring film! It’s the most boring film I’ve ever seen.

5. I was walking along the road when I saw Dave. So I stopped and we had a chat.

7. Read and translate the text. Marketing

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to by. Marketing operations are very expensive. They take up more than half of the consumer’s dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centers has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.