- •FUTURELAB
- •Hi I’m Alain
- •This will be a slightly different presentation
- •FUTURELAB
- •Stepping back a moment
- •Let us start with a few questions:
- •Let us start with a few questions:
- •Let us start with a few questions:
- •Let us start with a few questions:
- •Let us start with a few questions:
- •Let us start with a few questions:
- •Let us start with a few questions:
- •Let us start with a few questions:
- •Let us start with a few questions:
- •Orthodoxies drive our behaviour
- •Orthodoxies drive our behaviour
- •Orthodoxies drive our behaviour
- •Orthodoxies drive our behaviour
- •Orthodoxies can “lock in” behaviour
- •Orthodoxies can “lock in” behaviour
- •Now wait a minute …
- •Well, here is my point
- •Marketing is full of orthodoxies
- •Orthodoxy alert
- •Lock-in Alert
- •Marketing is full of orthodoxies?
- •Lock-in alert
- •Sales Promotions
- •Sales Promotions
- •Sales Promotions
- •Sales Promotions
- •Lock-in alert
- •My case
- •My case
- •The sales promoter
- •The sales promoter
- •The sales promoter
- •The sales promoter
- •The sales promoter
- •The sales promoter
- •The sales promoter
- •The sales promoter
- •Likelihood to Repurchase (B2B-markets)
- •The sales promoter
- •The sales promoter
- •The sales promoter
- •Mmmhhh … I’d like some of that …
- •Which would be the most effective method
- •The only thing that could work is to provide
- •Ask yourself
- •Many brands are or have already moved there
- •My recommendation
- •In other words
- •Thank you
Let us start with a few questions:
So if the ruts lead to the cart, what caused the ruts?
11. |
FUTURELAB |
Let us start with a few questions:
Standardised imperial chariots? Where did Ceasar get that idea?
12. |
FUTURELAB |
Let us start with a few questions:
OK, but some Egyptian must have had an original idea!
2000 B.C.
13. |
FUTURELAB |
Let us start with a few questions:
And so we find the answer: it’s all because of a horse’s ass.
2x
14. |
FUTURELAB |
Orthodoxies drive our behaviour
We copy and build on what we know to work
15. |
FUTURELAB |
Orthodoxies drive our behaviour
In fact, it’s in our genes
|
... behaviour ... |
HUMANS |
... ways of working ... |
COPY |
... processes .... |
|
... organisational structures ... |
16. |
FUTURELAB |
Orthodoxies drive our behaviour
It is the secret to human success and achievement
Reading and print |
Industrial progress |
Agriculture |
Apps |
17. |
FUTURELAB |
Orthodoxies drive our behaviour
But they can create orthodoxies that close our mind
•We’ve always done it that way
•This is “best practice”
•That’s what everyone does
•Our world-view is right
18. |
FUTURELAB |
Orthodoxies can “lock in” behaviour
If they get too strong, they may be difficult to change
19. |
FUTURELAB |
Orthodoxies can “lock in” behaviour
School holidays
Image: (cc) State Records NSW
20. |
FUTURELAB |