Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
CD IMC / salespromotions.ppt
Скачиваний:
20
Добавлен:
03.06.2015
Размер:
25.29 Mб
Скачать

Let us start with a few questions:

So if the ruts lead to the cart, what caused the ruts?

11.

FUTURELAB

Let us start with a few questions:

Standardised imperial chariots? Where did Ceasar get that idea?

12.

FUTURELAB

Let us start with a few questions:

OK, but some Egyptian must have had an original idea!

2000 B.C.

13.

FUTURELAB

Let us start with a few questions:

And so we find the answer: it’s all because of a horse’s ass.

2x

14.

FUTURELAB

Orthodoxies drive our behaviour

We copy and build on what we know to work

15.

FUTURELAB

Orthodoxies drive our behaviour

In fact, it’s in our genes

 

... behaviour ...

HUMANS

... ways of working ...

COPY

... processes ....

 

... organisational structures ...

16.

FUTURELAB

Orthodoxies drive our behaviour

It is the secret to human success and achievement

Reading and print

Industrial progress

Agriculture

Apps

17.

FUTURELAB

Orthodoxies drive our behaviour

But they can create orthodoxies that close our mind

We’ve always done it that way

This is “best practice”

That’s what everyone does

Our world-view is right

18.

FUTURELAB

Orthodoxies can “lock in” behaviour

If they get too strong, they may be difficult to change

19.

FUTURELAB

Orthodoxies can “lock in” behaviour

School holidays

Image: (cc) State Records NSW

20.

FUTURELAB

Соседние файлы в папке CD IMC