Many brands are or have already moved there

More and more brands are taking the latter direction

Massive investment in customer facing staff with as goal to create super-promoters

Global roll-out programme for creating (sales) promoters for their business. (Case: Romania, acts of kindness)

Global change programme to focus the organisation on creating (sales) promoters.

Orange Business Services - Zappos – KLM – Virgin - P&G - Carglass - …

FUTURELAB

My recommendation

Start considering it too

Sales Promotions

Sales Promoters

•Shift 10-25% of your sales promotion budget into “promoter creation”.

•Run the business case to calculate the value of a sales promoter for your business to justify this action.

•Launch initiatives aimed at your existing customer base to WOW them into sales promotership.

•Give people who are already sales promoters tools and support mechanisms to convert their friends and family.

FUTURELAB

In other words

MAKE

MORE

MONEY

MAKE THE WORLD A MORE

CUSTOMER FRIENDLY PLACE

FUTURELAB

Thank you

@FLB_Alainthys

If you want to be more
customer-centric, get in touch
via www.futurelab.net	www.amazon.com

FUTURELAB