Business Communication by Edwards 2012

BC: Business Letter Structure blocks 1-6:

1 Letterhead (фирменный бланк)*

2 Reference line (указание на ссылку)

3 Date (дата)*

4 Inside address (адрес получателя)

5 Attention line (указание на конкретное лицо)

6 Salutation (вступительное обращение)*

* - core (obligatory) blocks

11	Natalie M. Edwards 2012

BC: Business Letter Structure blocks 7-12:

7 Subject line (указание на тему письма)*

8 Body of the letter (основной текст письма)*

9 Complementary closing (заключительная формула вежливости)*

10 Signature block (блок подписи)*

11 Enclosure block (указание на приложения)

12 CC notation block (указание на рассылку копий данного письма)

* - core (obligatory) blocks

12	Natalie M. Edwards 2012

BC: Letter styles

British	American
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII	IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII	IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII	IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII	IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
IIIIIIIIIIIIIIIIIIIIIIIIIII	IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
	IIIIIIIIIIIIIIIIIIIIIIIIIIII

13	Natalie M. Edwards 2012

BC: Full-blocked American Letter style

One space between the letter text paragraphs

Two or more spaces between all the blocks

No break lines (красная строка)

All lines start from the left margin, strictly

Predominant style: saves time and space

14	Natalie M. Edwards 2012

BC: Letterhead, Block 1 *,

Upper Part *

Company name (abbreviated and full)

Legal postal address, phone/fax #, codes and other important details of the company

Unique elements specific of the company: symbols, original slogans, coloring, water signs, specific form paper

Note: really major companies have simple but recognizable emblems, e.g. IBM

15	Natalie M. Edwards 2012

BC: Letterhead, Block 1,

Lower (Bottom) Part

Gives minor company-related details, i.e.:

Directors names and their contacts (e.g. A.G. Turner, B.D. McDonald)

Company Registration Number and country (e.g. Registered No. 1179564 England)

Association name where the company is registered (e.g. a member of the Turner Group of Companies)

Names and contacts of departments within the company

16	Natalie M. Edwards 2012

BC: Reference Line, Block 2

 In the Russian style it is: Исходящий, and states the date and the ordinal number

 In the American style it is: the initials of the letter author responsible for the content and the executive employee responsible for the letter typing

	 Samples:
	Our Ref: NE/TH
	NE:TH, ne : th, Ref: NE/th, NE:th
	Our Ref: NE/TH
	Your Ref: No. 0401/324 of March 14th
17	Natalie M. Edwards 2012

BC: Dating *, Block 3

British way:

12th October, 2010

12th Oct. 2010

12th October 2010

12 October 2010

12/10/ 2010

12/10/10

Day – month - year

American way:

October 12, 2010

October 12th 2010 Oct. 12, 2010

10/12/ 2010

10/12/10

Month – day - year

18	Natalie M. Edwards 2012

BC: Dating *, Block 3 timing in a 12-hr format

A.M., AM, am, a.m., A.m. – ante meridiem

2:30 AM (2 часа 30 мин. ночи

P.M., PM, pm, P.m. – post meridiem

2:30 PM (2 часа 30 мин. дня)

Midnight – 12 ночи, полночь

Midday – 12 дня, полдень

Round-the-clock – круглосуточный

7/24 – ежедневно и круглосуточно

19	Natalie M. Edwards 2012

BC: Inside Address, Block 4 sample address

Director of Evaluations

WORLD EDUCATION SERVICES, Inc.

P.O. Box 745 - Old Chelsea Station

New York, NY 10113-0745

United States of America

20	Natalie M. Edwards 2012