Business Communication by Edwards 2012

BC: Inside Address, Block 4 streets

135 Fifty-fourth Street Apt. 34B

Possible: 7W42ndSt (7E42ndSt)

Street: St (Am.) = Str. (Br.)

Russian names are Latinized: 26 Kirensky Street

117 Mira Prospect

20 A Vostochny Drive

21	Natalie M. Edwards 2012

BC: Inside Address, Block 4 personal addressing

placed prior to the company name:

The Sales Manager

Prof. Ivan M. Tunin

Messrs John Smith and Co. Ltd.

The Director

The Vice-president

The Chief Accountant

Mr. (Ms) Jenningson

22	Natalie M. Edwards 2012

BC: Attention Line, Block 5 sample lines

Attention of Mr. Popov

FOR THE ATTENTION OF MS LENNON

ATTENTION OF CHIEF ENGINEER

ATTN: CONFERENCE CHAIRPERSON

ATTENTION: SALES DEPT

ATTN: TO WHOM IT MAY CONCERN

C/O The Trade and Commerce Chamber

23	Natalie M. Edwards 2012

BC: Opening Salutation, Block 6 sample salutations

 Strictly formal:

Dear Sirs(:,_) Gentlemen(:,_) Ladies(:,_)

 Formal:

Dear Mr. Brown(:,_) Dear Editor(:,_) Dear Colleagues(:,_) Dear Ms Evelyne(:,_)

 Casual:

Dear Peter(:,_) My Dear Friend(:,_) Antony(:,_)

24	Natalie M. Edwards 2012

BC: Punctuation

 Dr, Sr, Jr – first letter + last letter

but: Mr. (!) or Prof., Dept. Am. Mr. David Lensson

Br. Mr David Lensson

Tendency: open punctuation

as few commas(,) and periods(.) as possible

Open punctuation is a formal style in BC

25	Natalie M. Edwards 2012

BC: Subject Line*, Block 7 sample subject lines

Abt: Your Order of April 24th

Re: LETTER OF CREDIT No. 426

YOUR ENQUIRY OF MAY 5

Re: Joint Venture

Subject: Up-to-date List of Addresses

Conference on Nanotechnologies in Greece

26	Natalie M. Edwards 2012

BC*: Body of the Letter, Block 8 textual structure

8.1.Introduction (why the letter takes place)

8.2.Subject (what is suggested or asked for)

8.3.Details (which steps or services)

8.4.Conclusions (positive expectations)

8.5.Closing paragraph

27	Natalie M. Edwards 2012

BC*: Body of the Letter, Block 8 introduction

The shorter the introduction is, the better:

In reply to your letter of December 22nd,

We thank you for your early reply to…

We are writing to tell you that…

We are sorry to have to remind you of…

To your regret we have to inform you that…

We are pleased (glad) to inform you that…

28	Natalie M. Edwards 2012

BC*: Body of the Letter, Block 8 useful phrases

We would be much obliged if you could…

I would appreciate it if you could…

Please let us know if you can…

We would ask you to mail your latest catalogs on new models of tractors produced

We confirm our consent to the alterations…

Kindly inform us of the position of the order…

29	Natalie M. Edwards 2012

BC*: Body of the Letter, Block 8 closing paragraph

Thank you in advance for your assistance

Please do not hesitate to contact us if…

Your prompt (early) reply is appreciated

Let me know if this is suitable to you

Looking forward to meeting you here soon

Please accept assurance of our high respect

We hope to establish business relations

30	Natalie M. Edwards 20102