Foreword

Overview

Napoleon Hill said, ‘‘Persuasion is the magic ingredient that will help you to forge ahead in your profession or business—and to achieve happy and lasting personal relationships.’’ As we all know, persuasion is the skill of the ultra-prosperous. It is how people gain power and influence. It is how people create staggering wealth—how businesses thrive, how books are published, how properties are purchased, and how Web sites sell millions of dollars worth of product. Persuasion is the life-blood of powerful and effective day-to-day living. The art of persuasion is what makes the world turn.

I have known Kurt Mortensen for years. A master of persuasion himself, he exudes every quality and possesses every skill set forth in this book. Through this book, Kurt has provided the most complete, comprehensive work on persuasion and influence I have ever read. Nowhere in persuasion literature have I ever seen the art broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable. Never before has it been so easy to understand human behavior and how to use it to your advantage. Based on true-life examples and exhaustive psychological and sociological research, Kurt imparts of his wisdom, knowledge, and experience with insight, wit, and enthusiasm.

The powerful, time-tested, and proven techniques in the following pages will equip the reader with the tools necessary to make profound life changes. These very laws of persuasion have made me millions of dollars and have helped thousands of others apply them in both their business and personal lives to strengthen relationships, to create wealth, to transform careers, to influence lives for the better. Each one of the laws discussed will improve your success dramatically, even doubling and tripling your income. I only wish I had had this kind of information earlier in my career! It would have limited the number of lessons I had to learn through the school of hard knocks.

Kurt’s message embodies the mission of my Latest Challenge: to create a million enlightened millionaires by the year 2020. Together with my partner Mark Victor Hansen, we will create millionaires who are enlightened and who give back to their communities. One of the number one skills our students must learn in building their financial empires is persuasion. Reading this book will truly be a life-changing influence for anyone who applies the principles so thoroughly and carefully outlined. Maximum Influence is a must for the library of anyone who wants to be in control of all aspects of his or her life. Reading this book will not only make you a student of persuasion, but also a learned scholar.

Robert G. Allen

Author of Nothing Down, Creating Wealth, Multiple Streams of Income, and Coauthor of One-Minute

Millionaire.

Acknowledgments

Grateful acknowledgments to all of the people who helped make Maximum Influence a reality. I want to express my love and appreciation to my loving wife Denita and my children, for their love and support throughout this project. I also want to express special thanks to Emily Spencer, Beth Davis, Kathy Kehrli, Mike Ray, Robert Allen, and all my friends and family for their time and support during the creation of Maximum Influence.