- •2. Business overview, strategy and environment
- •2.1. Vision, mission & objectives
- •2.2. Stakeholders’ analysis
- •2.3. Description of the business
- •2.4. Products and services
- •2.5. Major players (suppliers, distributers, clients)
- •2.6. Nature of the industry
- •2.7. Trends in the industry
- •2.8. Pest analysis
- •2.9. Market trends
- •3. Sales & marketing plan
- •3.1. Customers
- •3.2. Market segment
- •4. Operating plan
- •4.1. Business location & requirements / advantages / lease details
- •4.2. Equipment / technology / r&d/ environmental aspects
- •5. Human resources plan
- •6. Action plan
- •6.1. Action Plan and Timetable (Gantt Chart)
- •8.1 Nature and sources of risks
- •8.2 Financial impacts of risk
- •8.3 Strategies for managing risks
6. Action plan
6.1. Action Plan and Timetable (Gantt Chart)
Work Plan
The proposed timetable
24 hours technical support
Management, it, service staff 09.00-18.00 full time job
Lunch 13.00-14.00
Workers to leave hourly paid
Action Plan:
We have customer base relationship with private clinics.
They distribute our service among their clients
Clients will become aware and book medical id cards
Our it staff produce it by big volumes
Front office control the way of good result
Workers to leave deliver cards to clinics
People will take it anytime suitable for them.
SOURCES OF FUNDING
For opening the Start Up we will use two sources of funding. First part is own capital –5 million tenge, second part – financing from government. Money received from government will finance the advertising process and to create the single data base. Own capital will be spend on rent and equipment.
NAME OF INDICATORS (in thousands of KZT)
|
2015 |
2016 |
2017 |
Revenue |
144,000 |
216,000 |
216,000 |
Cost of sales |
84,000 |
126,000 |
126,000 |
Gross profit |
60,000 |
90,000 |
90,000 |
General and administrative expenses |
15,000 |
22,500 |
22,500 |
Other operating expenses |
5,000 |
7,500 |
7,500 |
Profit before tax |
40,000 |
60,000 |
60,000 |
Tax expense |
8,000 |
12,000 |
12,000 |
Net profit for the period |
32,000 |
48,000 |
48,000 |
We plan increase the volume of cards from 10,000 to 15,000 in the month next two years.
RISK ANALYSIS
8.1 Nature and sources of risks
Business development is inherently risky. Risks can be classified by its source and nature. Sources of risk are organized into categories such as technical risk, management risk, and external risk. Within each category, specific sources of risk are identified in order to apply risk reduction techniques.
Technical risks include complexity & interface, design, performance and reliability and quality.
Management risks mainly consist of estimating, controlling, communication and reputation (brand).
External risks contain risks related to competition, legislation and customers.
Potential risks for a business:
Do not have opportunity to create single database.
Afraid of innovations
Risk of long-term transition to a new system
8.2 Financial impacts of risk
Risks |
Probability of risk |
Maximum lost (KZT) |
creating the single database can be more expensive |
0.2 |
8,000,000 |
risk, that people will afraid of innovation |
0.03 |
1,200,000 |
unsafe confidential information can be cause of restriction this project |
0.05 |
2,000,000 |
attacks from hackers |
0.01 |
400,000 |
risk of long-term and difficulty transition to a new system |
0.2 |
8,000,000 |