- •2. Business overview, strategy and environment
- •2.1. Vision, mission & objectives
- •2.2. Stakeholders’ analysis
- •2.3. Description of the business
- •2.4. Products and services
- •2.5. Major players (suppliers, distributers, clients)
- •2.6. Nature of the industry
- •2.7. Trends in the industry
- •2.8. Pest analysis
- •2.9. Market trends
- •3. Sales & marketing plan
- •3.1. Customers
- •3.2. Market segment
- •4. Operating plan
- •4.1. Business location & requirements / advantages / lease details
- •4.2. Equipment / technology / r&d/ environmental aspects
- •5. Human resources plan
- •6. Action plan
- •6.1. Action Plan and Timetable (Gantt Chart)
- •8.1 Nature and sources of risks
- •Identification of factors raising or lowering separate risks
- •8.3 Strategies for managing risks
- •8.1 Nature and sources of risks
4. Operating plan
4.1. Business location & requirements / advantages / lease details
Business location of LLP Medical ID card is
Al-Farabi Avenue 17 block 4A
Monthly rent is 25$ per m2. Despite of the expensive cost this part of city is full of businesses and has respectful, comfortable location with beautiful views.
Our business requires high class clients, therefore, we need to satisfy their need, desires and make them feel VIP clients. Our head office will have spacious hall with beautiful décor and sofas where people can sit down for a coffee. Smart office managers with experience will explain all aspects of services. In our office our clients will have an opportunity to make a successful unproblematic business with reliable partners in our face.
Advantage of this location is also its fame and the neighborhood with major banks, airlines. So people visiting them will see our office, advertisement, and polite staff.
Lease details will be usual as for any rental office. We pay in time and use it for business aim.
4.2. Equipment / technology / r&d/ environmental aspects
Our equipment will cost 5 mln KZT. It includes:
15 computers
4 air conditioning machines
Furniture
5 card readers
5 TVs
10 telephones
6 card producing machines
Technology of our business is innovative for Kazakhstan market but it previously was implemented in other countries such as China and Germany. Of course as startup it has its disadvantages and mistakes in the beginning. Therefore, we will try to avoid their mistakes and minimize our own. Population of Almaty and of Kazakhstan generally is not huge so our network will not be busy.
Research and development process is necessary to do business in any place. Our IT staff will analyze and improve on an ongoing basis. In addition, our front office professionals will gather information to improve the service by:
telephone calls
online survey through the website
Environment is important thing for any sustainable growing business in particular for us. The main goal of marketing team will be researching market and situation in medical industry. They will have links with the different communities, respect and follow legislation of the Republic of Kazakhstan.
5. Human resources plan
The human resource management’s purpose is to manage the people (or human resources) of the organization. Since the success of any business, despite of its size, depends on its people, human resource management plays the big role in overall company development. As a result, the benefits of human resource management for any institution are due to the numerous criteria I will list below.
For better understanding of the benefits of human resource management for business, let us look at the role of the human resource management function.
The Role of Human Resource Management
Human resource management function includes the following areas:
Payroll processing and wage issues
Employee benefits
Recruitment of personnel
Staff training
Performance Appraisals
Maintenance of positive work atmosphere
Taking into account the various functions of the human resource management team, it is possible to arrive at the following three main benefits of human resource management for your business:
Employee Satisfaction
Salary (money) is critical factor in ensuring employee satisfaction. When employees receive their wages on time and are assured of suitable benefits as applicable, the employee satisfaction level is high. As a result they will perform more productive work, and bring more profitability to your business.
Employee Productivity
Recruitment ensures that your business is staffed with the right people with the necessary expertise and skills to contribute positively to the organization.
Staff training is one of the main benefits of human resource management function because it provides you with employees that are better prepared for their work. Training could be specific skill training or soft skill training such as leadership, communication, management and other areas which enhances the overall employee productivity.
Employee Motivation
Formal performance appraisal formats established by human resource management provides opportunities to appreciate contribution of high productive employees. The public appreciation is the most important source of employee motivation. A motivated workforce is always a more productive workforce.
Thus the human resource management plays the crucial role for your business.