- •Executive Summary
- •Initiator and Organizer of the Project
- •Project Features
- •Classification of the facilities of the retail and office center and of its structure
- •The basic indicators of the retail and office complex.
- •Technical features of construction and architecture of the complex
- •Description of the office premises
- •Technical equipment, networks and systems of the complex
- •Traffic solutions
- •Landscaping and site finishing of the territory
- •Landscaping and site finishing of the territory of the complex involves modern hardscaping, gardening, planting of bushes, lawn planting.
- •4. The analysis of the real estate market of Moscow vicinity and its development prospects.
- •The analysis of the construction sector of retail and office complexes and business centers
- •Development trends of building of retail and office complexes and business centers
- •Sales value of residential and office premises of the Moscow Region
- •Marketing strategy.
- •Potential customers
- •Marketing plan of the retail and office center
- •Tactical marketing plan
- •Advertisement
- •Demand stimulation activities
- •Swot-matrix of the Project
- •Investment commitments
- •Basic components of the investment plan
- •Volume of investments.
- •Financial Plan of the Project
- •Performance characteristic of the Project
- •Sensibility analysis и possible scenarios of course of the events
- •Forecasting balance sheet statement of the Company
- •Table 8. Forecasting balance sheet statement of the Company, Euro
- •Conclusions
Description of the office premises
Such
factors as the location of residential and sales areas within walking
distance of Moscow, Reutov, Balashikha, closeness to main highways,
such as Gorki highway and Moscow Ring Road, and also great
opportunities of development and reconstruction of the microdistrict,
allow us to be sure of profitability of the place of building. And it
turns out to be one of the factors that have effect on business
competitiveness.
The building of the trading-office complex is designed in accordance with high modern requirements of construction and finishing. Cast-in-place construction of the building enables to create open-plan office premises, improves operational characteristics and increases serving life of the building.
Elevators` wells and storing wells together with the ladder groups form a heavy power element in the center of the building.
On the ground floor the spacious lobby with a guard post and reception is designed.
For convenience of visitors and employees of the complex the second floor of the building is designed as a food services area, with a cafe and a bar.
Technical equipment, networks and systems of the complex
Both
residential complex and retail and office center are to be equipped
with modern engineering systems:
- Electrical engineering (12В, 220В, 360В);
- Water heating;
- Central air-conditioning;
- Plenum ventilation, supply and exhaust ventilation
- Fire and security alarm systems;
- System of fire suppression;
- Building automation system;
- Computer network and a phone system.
The object is equipped with full engineering maintenance according to the specifications of services of the town, including cold and hot water, soil system, heating supply, electrical energy, the storm drainage, installation of telephone and radio services. It is necessary to point out that systems of air conditioning of the office part of the building are supposed to be single-storeyed.
The open lay-out of spaces makes number of variants of space configuration unlimited. It also makes possible to use the premises both as the whole floors, and as separate blocks.
Traffic solutions
What
makes the location of residential complex and retail and office
center convenient are possibilities of driving either to Gorki
highway or to Moscow Ring Road, and also the convenient transport
connection to other territories, industrial and municipal zones,
residential areas of Moscow and Moscow Region.
Pedestrian movement will be organized by means of sidewalks with exit possibility to public transport stops (taking into account walking distance radius of 400 metres).
There will be two entrances from city mains to guest parking of the complex.
The number of car park places is calculated under existing designing specifications. In actual practice, their number will increase essentially.
Landscaping and site finishing of the territory
Landscaping and site finishing of the territory of the complex involves modern hardscaping, gardening, planting of bushes, lawn planting.
Overall
solution of landscaping involves the following architectural tasks:
- Maintenance of the architectural and planning concept and style unity of all landscaping elements of the territories and the buildings;
- Functional and composite partitioning of open areas;
- Maintenance of space and visual orientation.
Such means of landscaping as bushes, lawns and flower gardens will be used in the process of working out architectural accomplishment. Such improvements should become composite means for visual unification of separate sites of open spaces, and also for their isolation.