- •Executive Summary
- •Initiator and Organizer of the Project
- •Project Features
- •Classification of the facilities of the retail and office center and of its structure
- •The basic indicators of the retail and office complex.
- •Technical features of construction and architecture of the complex
- •Description of the office premises
- •Technical equipment, networks and systems of the complex
- •Traffic solutions
- •Landscaping and site finishing of the territory
- •Landscaping and site finishing of the territory of the complex involves modern hardscaping, gardening, planting of bushes, lawn planting.
- •4. The analysis of the real estate market of Moscow vicinity and its development prospects.
- •The analysis of the construction sector of retail and office complexes and business centers
- •Development trends of building of retail and office complexes and business centers
- •Sales value of residential and office premises of the Moscow Region
- •Marketing strategy.
- •Potential customers
- •Marketing plan of the retail and office center
- •Tactical marketing plan
- •Advertisement
- •Demand stimulation activities
- •Swot-matrix of the Project
- •Investment commitments
- •Basic components of the investment plan
- •Volume of investments.
- •Financial Plan of the Project
- •Performance characteristic of the Project
- •Sensibility analysis и possible scenarios of course of the events
- •Forecasting balance sheet statement of the Company
- •Table 8. Forecasting balance sheet statement of the Company, Euro
- •Conclusions
4. The analysis of the real estate market of Moscow vicinity and its development prospects.
The analysis of the construction sector of retail and office complexes and business centers
The
current level of business development makes high demands to the
maintenance of conditions of successful activity. For many companies
the matter of enlargement of business contacts list and sustaining of
the positive brand image becomes more and more urgent. It`s time now
to implement new ideas of commercial real estate development.
From point of view of investments the sector of residential, retail and office real estate is rather attractive today and provides, according to experts estimations, profitability rate of 15 to 40 %. The average period of recoupment of residential, retail and office complexes and business centers varies from 4 to 6 months. In international commerce it is considered to be a rather good characteristic. In connection with these factors stable growth of volumes of building investments was observed in the central part of Russia and adjoining territories in recent years.
Towns of the Moscow region become more and more attractive to investors.
In the beginning-middle 1990-th office real estate in the Moscow region was mainly in-demand among firms, activity of which was aimed at local consumers and directly involved manufacturing and trading. They started to locate themselves in territories of factories, plants, scientific research institutes; the former construction design offices and warehouses were also made use of. A considerable part of the trading-manufacturing companies is located there to the present time. That is quite often reasonable, since office premises of high quality aren't necessary to such organizations because of low financial solvency.
Development trends of building of retail and office complexes and business centers
Today
the situation in towns of the Moscow Region has changed. Lack of
spaces is obvious. First of all it is connected with the increase in
the number of multi-specialized local firms which need to be settled
down somewhere. Besides, improvement of the transport network and of
the infrastructure of Moscow vicinity has led to opening of banks and
of the branches of large metropolitan companies (travel agencies,
mobile shops, agencies of the real estate, etc.).
At present time offices in Moscow vicinity are mostly presented as a part of residential complexes or the shopping malls adjoining to shops, cafes, hotels and other facilities of service industry. We can site as an example the residential estate "Hero" constructed in Pushkino with two built-in floors of office and trading premises, with the total area of more than 2 000 sq.m. Now two similar residential estates – «Silver coast» and "Elite" are under construction in Pushkino, and the complex "Youth", which is being prepared to construction, is also situated there. There are similar built-in office premises in it.
Building sites designed to the erection of two more five-floor business centers are allocated. By the way, these separate office centers of "B" class are first of a kind in Pushkino. As explained by Konstantin Manchenko, the General Director of a Pushkin agency of the real estate "Teremok", tendency of resettlement from ground floors apartments of residential houses and their registration as non-residential property was observed recently in the center of Pushkino – so urgent is premises deficiency in the town.
Today the construction of shopping malls, in which office premises will also be located, is in progress. In most cases it will be offices of "B" class, situated in Solnechnogorsk, Shchelkovo, Reutov and some other cities of Moscow vicinity.
A development prospect for office premises building depends on the chosen territory. Now the western and southwest Moscow directions are considered to be the most popular. For example, Solnechnogorsk benefits because of its location on the highway to St.-Petersburg with the foreign goods traffic. The close location of airport "Sheremetyevo" also takes effect. Besides, building of business centers is planned in the east direction from Moscow.
The further from the capital, the worse the situation in the market is – offices of the overwhelming majority of the towns situated near Moscow are still located in administration buildings or in ground floors of existing homes. For example, the activity of the office premises market of Odintsovo tends to zero. Business centers exist there only on paper. Similar situation is observed in the office market of Balashikha.