- •Часть 1
- •The Importance of Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •1 Student Bookshops Ltd
- •Intentions, the writer's position in the company, the enclosures, opening salutations, underneath, a signature, refers, formula
- •IV. Writing.
- •A ccord s chool
- •Fully-blocked format.
- •Semi-blocked format.
- •3. Ams simplified format.
- •Parts of a Letter
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •Important, extend, leave, bury, always, readers, message, conclusion, happen
- •Inside Address
- •42 Warrington Road, Liverpool lw4 9rt
- •I would like to report an automobile accident. I am also making a claim for damages to my car.
- •I would like restitution for the repair costs. My car may be viewed at Al's Auto Body Shop, 261 Hughes Avenue.
- •IV. Writing.
- •Business Letter Style (some psychological aspects)
- •I. Discussion topics.
- •II. Reading.
- •Four guidelines to achieve the ‘you attitude’
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study
- •Business Letter Style (using the most effective language in your letters)
- •I. Discussion topics.
- •II. Reading.
- •Say everything you can to elicit from your reader the response you'd like.
- •Instead of
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study
- •Request Letters. Inquiries. Orders.
- •I. Discussion topics.
- •II. Reading. Request letters
- •Inquiries (ae)
- •I nquiry reply to inquiry offer order
- •Reply to an inquiry
- •Offers and quotations
- •III. Reading assignments.
- •IV. Writing
- •The New Art Manufacturing Company Ltd
- •The Professional Gardener March
- •V. Case study
- •Glaston potteries Ltd
- •113054 Москва, Стремянный пер., 36.
- •113054 Москва, ул.Зацепа, 41/4.
IV. Writing
Ex 1. Oliver Howard is dictating a letter to his secretary (his address is Bay House School, 19 Ingleborough Road, Birkenhead, Cheshire L42 6RD). Compare the notes with the letter of inquiry below.
s
Dear
Sirs
I
have seen your advertisement for office equipment in the Evening
Star. I would be grateful if you would send me your full catalogue
and price-list.
I
look forward to hearing from you.
Yours
faithfully
Ex 2. Write the body of three more letters of inquiry using these notes:
hear about your typewriters from the commercial attaché at the British Embassy / please send more information about them
talk to your representative about your equipment / please send brochure showing your range of desks
see your publicity material about your range of stationary / please send your representative to visit us
Ex 3. Consider the following order letter and state which of the necessary five points it addresses and which it does not.
Dear Sirs
Please
send me one of your weather vanes which I saw advertised for
$34.95. We have recently repainted our garage, and a weather vane
would be a wonderful finishing touch.
My
check is enclosed.
Sincerely
Rewrite this letter observing the given guidelines and eliminating unnecessary redundancies.
Ex 4. Put the sentences of the scrambled letter in the right order. The letter was written as a result of an advertisement below. The first three items have not been numbered, the beginning of the last sentence has been marked with an exclamation mark.
acquired subsidiary in Portugal, have been
conductive to this satisfying result
confirm my inquiry in writing, as you requested
countries and France, and our recently
Dear Mr Lees
details on our company. Please advise us
expansion efforts will be of interest to you
Further to our telephone conversation
In the enclosure you will find more
in the Financial Times of 28 June
in view of future developments
in which you offer rights and licences for
! In the meantime we are
looking forward to your reply
Net profit of $ 1.5 – 1.75 m per annum
Of that same day I would like to
Our large distribution network in the Benelux
Our attention was drawn to your advertisement
Our company, Body Line bv, is a growing
should you require more information
Venture in the field of cosmetics, with a
We believe, therefore, that our continuing
your cosmetics and toiletries products
Yours sincerely
NATURAL BEAUTY PRODUCTS U.K. Cosmetics and toiletries manufacturer.
Overseas rights / licences available.
Contact Alan Lees.
(565) Fax 50456. Tel 765486.
Ex 5. Pappazoglou wrote a letter placing an order. The firm wrote a letter back acknowledging his order. A clerk in their Orders Department used a word processor to write the letter. But the processor was not working well. The words came out in the wrong order! Correct the letter by putting the words in the right order.
19-- October 11
Order
Your No 1001/AA/FF/101
Sir
Dear
You
thank we for order your of 19-- October 10 for 30 AA watches
digital and FF 15 clocks digital.
Confirm
we that we these items in stock have, and invoice our enclose.
Look
we forward to from your bank hearing. Then we inform you shall
immediately the date shipment of of.
Faithfully
yours,
Invoice
Enc:
Ex 6. You work for a German company that sells furniture – Kurt Schiller GmbH, Freidenstrasse 44, Hamburg, West Germany. You are interested in importing hand-made sofa-beds from the U.K. You saw this advertisement in an English newspaper ‘The Guardian’
SOFASTSLEEP ON SOFA-BEDS HAND-MADE IN PINE
TO YOUR OWN ORIGINAL DESIGN
FOR AN ILLUSTRATED CATALOG OR FOR OUR COMPLETE RANGE OF HAND-MADE PINE FURNITURE, WRITE TO