- •Часть 1
- •The Importance of Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •1 Student Bookshops Ltd
- •Intentions, the writer's position in the company, the enclosures, opening salutations, underneath, a signature, refers, formula
- •IV. Writing.
- •A ccord s chool
- •Fully-blocked format.
- •Semi-blocked format.
- •3. Ams simplified format.
- •Parts of a Letter
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •Important, extend, leave, bury, always, readers, message, conclusion, happen
- •Inside Address
- •42 Warrington Road, Liverpool lw4 9rt
- •I would like to report an automobile accident. I am also making a claim for damages to my car.
- •I would like restitution for the repair costs. My car may be viewed at Al's Auto Body Shop, 261 Hughes Avenue.
- •IV. Writing.
- •Business Letter Style (some psychological aspects)
- •I. Discussion topics.
- •II. Reading.
- •Four guidelines to achieve the ‘you attitude’
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study
- •Business Letter Style (using the most effective language in your letters)
- •I. Discussion topics.
- •II. Reading.
- •Say everything you can to elicit from your reader the response you'd like.
- •Instead of
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study
- •Request Letters. Inquiries. Orders.
- •I. Discussion topics.
- •II. Reading. Request letters
- •Inquiries (ae)
- •I nquiry reply to inquiry offer order
- •Reply to an inquiry
- •Offers and quotations
- •III. Reading assignments.
- •IV. Writing
- •The New Art Manufacturing Company Ltd
- •The Professional Gardener March
- •V. Case study
- •Glaston potteries Ltd
- •113054 Москва, Стремянный пер., 36.
- •113054 Москва, ул.Зацепа, 41/4.
Inside Address
The inside address is the same address that goes on the envelope. It contains the name, title (if any),company, street address, city, state, and zip code of the person or company to which you are writing. If possible, try to write to a specific individual in a company instead of using "Sales Manager" or "President".
Single-space the inside address, but do not use any punctuation at the end of the lines . The name of the individual, together with a courtesy title such as Mr., Ms., Dr.(doctor), Professor, goes on the first line. When writing to a woman, use Ms. unless she expressly asks to be called Mrs. or Miss. A woman's martial status is not an issue. The initials M.D., or Ph.D. should not be added after you use Dr. Use either Janice Howell, M.D. or Dr. Janice Howell, not Dr. Janice Howell, M.D. Any military titles (Captain, Corporal), academic ranks (Professor, Assistant Professor), or religious designations (Reverend, Father, Sister) should be written out in full and the first letter capitalized.
If the individual to whom you are writing holds an office or has a title within the company, put a comma after the person's name, followed by the title: Ms. Kathy Buel, President. If the title contains more than one word, put the title on the next line: Mr. Henry Gerald/ Director of Computer Services.
If you do not know the individual's name or if you are writing to an entire corporation or section of a company, put the department or company name on one line and the street address on the next line: Public Relations Department/ The Doulet Brace Company/ 1343 Jackson Street/ Chicago, Il 60624 - 1205.
NB M.D. - Doctor of Medicine
Ph.D. - Doctor of Philosophy
B. Set out the inside address, the salutation and complimentary close to the company whose letterhead is given below.
Registered Office: 42 Warrington Road Liverpool LW4 9RT Registered No. 468973 Registered in England |
Directors: A. Rowe (Managing) F. Piercey T. Rowlands S. Wainright |
Telex: 349764
Telegrams: Lancstyre L'pool
LANCASHIRE TYRE DISTRIBUTORS LTD
42 Warrington Road, Liverpool lw4 9rt
Telephone: 051 - 423 6934/5/6
C. Give the correct salutations and complimentary close to the names and addresses below.
White and Sons Ltd, 22 Warrington Road, Liverpool LW4 9RT
Systems Consultant, Broadacres Development Corp., 12 East River Street, Detroit M1 48001-0422
H.R.Baxter, Proprietor, Ajax Tyre Center, Stretford, Manchester MS14 3RF
Headmaster, Highgrove Comprehensive School, AVALON, Wessex AV12 4KA
Patricia Barnes, Office Manager, Courtesy Motors, 1700 Lakewood Street, Boston, MA 02127-3160
Terry Hogan, Albritton and Sharp Accounting Services, Suite 400,Suburban Office Complex, Livingston, NJ 07038-2389
NB If you are not sure of the sex of the reader, use the reader's full name: "Dear Terry Banks".
NB In the US, when writing to a company use the company name -"Dear Procter & Gamble" - but not the sexist "Dear Gentlemen". Similarly, if you are writing to a group that includes both men and women, use "Dear Ladies and Gentlemen", but not the sexist "Dear Sirs".
D. Write appropriate inside addresses and salutations to
a woman who has not specified her marital status
an officer in the armed forces
a professor at your school
an assistant manager at your local bank
your congressperson
Ex 6. Supply each letter with a subject-heading