- •Часть 1
- •The Importance of Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •1 Student Bookshops Ltd
- •Intentions, the writer's position in the company, the enclosures, opening salutations, underneath, a signature, refers, formula
- •IV. Writing.
- •A ccord s chool
- •Fully-blocked format.
- •Semi-blocked format.
- •3. Ams simplified format.
- •Parts of a Letter
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •Important, extend, leave, bury, always, readers, message, conclusion, happen
- •Inside Address
- •42 Warrington Road, Liverpool lw4 9rt
- •I would like to report an automobile accident. I am also making a claim for damages to my car.
- •I would like restitution for the repair costs. My car may be viewed at Al's Auto Body Shop, 261 Hughes Avenue.
- •IV. Writing.
- •Business Letter Style (some psychological aspects)
- •I. Discussion topics.
- •II. Reading.
- •Four guidelines to achieve the ‘you attitude’
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study
- •Business Letter Style (using the most effective language in your letters)
- •I. Discussion topics.
- •II. Reading.
- •Say everything you can to elicit from your reader the response you'd like.
- •Instead of
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study
- •Request Letters. Inquiries. Orders.
- •I. Discussion topics.
- •II. Reading. Request letters
- •Inquiries (ae)
- •I nquiry reply to inquiry offer order
- •Reply to an inquiry
- •Offers and quotations
- •III. Reading assignments.
- •IV. Writing
- •The New Art Manufacturing Company Ltd
- •The Professional Gardener March
- •V. Case study
- •Glaston potteries Ltd
- •113054 Москва, Стремянный пер., 36.
- •113054 Москва, ул.Зацепа, 41/4.
Intentions, the writer's position in the company, the enclosures, opening salutations, underneath, a signature, refers, formula
In your _____________, it is polite to use the reader's name if you know it. The first paragraph of a letter usually ___________ to any previous contact or correspondence and states writer's ____________. The final paragraph is usually a polite ___________. The writer of the letter signs it and the name of the writer is typed___________ (it is often difficult to read___________). ____________ is typed under the name, so the reader knows who he/she is dealing with. If anything is enclosed with the letter, you write Encl, at the bottom, partly to remind the writer to put in _____________, but also that the reader will know immediately if anything has been left out.
IV. Writing.
Ex 1. Put these addresses, names and dates in the correct places in the following two letters:
Mrs E Lant
31 Ilford Road
London SW1 2XJ
Mrs Lant
E Lant (Mrs)
31 Ilford Road
London SW1 2XJ
Sales Department
London Goods Ltd
12 Martindale Road
London SE5 6BA
London Goods Ltd
12 Martindale Road
London SE5 6BA
Sirs
Philip Gallagher
Sales manager
16 th October, 1991
21 st October, 1991
faithfully
sincerely
1 2 3 Dear
4
I
saw your advertisement in the Daily Sun and I would be grateful if
you would send me a copy of your catalogue.
Yours
5
6
7 8 9 Dear
10
Thank
you for your letter of 16 th October. I enclose our catalogue as
requested.
Yours
11
12
Ex 2. Can you find 7 mistakes in this letter?
John
Naunton 17
Brick Street London
SWL
Breakaway 84
Clarendon road Colchester
4
th March 1998
Dear
Sir
I
your advertisement saw for holiday cottages in the Guardian
newspaper.
Could
you please to send me a copy of your 1998 brochure, and include an
information such as price lists and booking arrangements?
I
look forward to hear from you, and thank you in advance.
Yours
sincerely
John
Naunton
Ex 3. Write a letter in reply to this advertisement, which you saw in a magazine called Today. You also want to know about accommodation and the cost of living in London.
Is there any other information you would like?
The experts in French
teaching in the centre of London
General
French classes
Executive
classes
Social
Club
for
a brochure contact:
20
Spanish Place
London
VLI
Tel:
01 491 2598
A ccord s chool
Ex. 4 Letter format refers to the way in which you type a letter - where you indent and where you place certain kinds of information. There exists a number of letter formats. Two of the most often used in the business world are: