Reading 3

Vocabulary tasks

Ex.1

publicity campaign, to promote trade, bad publicity, publicity agency, market research, mass media, junk mail, mail-order catalogue, brand, to develop a particular brand, to launch a particular brand, market leader, brand loyalty, trade name, generic name

Comprehension

Ex.1

1 F; 2 F; 3 T; 4 T; 5 F; 6 T; 7 T; 8 F; 9 T; 10 F

Language study

Ex.1

public – social – private

improve – perfect – worsen

include – involve – exclude

particular – concrete – general

profit – income – loss

negative – unsatisfactory – positive

useful – helpful – useless

properly – adequately – improperly

effectiveness – efficiency – ineffectiveness

purchase – buy –sell

customers – consumers – dealers

personal – individual – mutual

Ex.2

1 g; 2 j; 3 I; 4 a; 5 b; 6 c; 7 d; 8 e; 9 f; 10 h

Ex.4

1 for; 2 into; 3 of; 4 of; 5 in; 6 from; 7 to; 8 over; 9 on; 10 for