- •Unit 1 history of arts Part I
- •I Listen and remember the following words:
- •III Read and translate the following text: History of Arts
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Renaissance
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •The History of Arts. Brief Overview
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions :
- •VII Practice reading the dialogue with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: World War I and after the War
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Charles Frederick Worth Industrializes Fashion
- •III Make up a plan of the text.
- •I Mind the following words and word-combinations:
- •Unit 5 design elements
- •I Listen and remember the following words:
- •Design Elements
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Design Principles
- •III Make up a plan of the text.
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main ideaof it: The World Famous Designers
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text.
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Dance Costume
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •III Match the words in the left column with their definitions:
- •IV Answer the questions:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Scenic Makeup
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practice reading the dialogues with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •Unit 10
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key-words and expressions from the unit.
- •I Mind the following words and word-combinations
- •III Listen to the text again and be ready to answer the questions:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: Flower Symbolism
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text and decide if the statements are true or false:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •Unit 13
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Raymond Loewy. The Father of Industrial Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: The Importance of Colour
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions.
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it:
- •Video Design
- •III Make up a plan of the text.
- •VIII Give the main idea of the dialogue in your own words.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The History of Logo Design
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Render the text in brief in a written form.
- •VI Work in pairs. Discuss the questions:
- •VII Practice reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •Texts for listening
- •Leonardo da Vinci
- •The Painter
- •Factors Influencing Fashion in the 16th Century
- •First Fashion Publications
- •The Importance of Colour
- •The Appearance of a Costume Designer Profession
- •Musical-dance Costumes
- •Makeup Artists
- •Accessories
- •Fabric Care Fabric Care for Manufacturers
- •Ikebana
- •History of Cosmetics
- •Website Layout
- •Theory of Colours
- •Photography Types
- •Business Cards
Website Layout
Website layout is different from other kind of layouts. One of the most evident distinguishing features is navigation system. It has its own specifics and has to provide easy and natural feeling of buttons which does not make user spend few minutes before finding a button for certain action.
Human brains consist of two parts. One is more precise and technical kind and the other one is more humanitarian. Due to this fact different objects, perceived with our eyes, have different effects depending on the place they are observed. Advertising industry uses this effect to distinguish text and pictures and make both of them best memorized. It is proved that the picture on the right side and the text on the left side of the layout is better for perception. This is the visual concept.
But why most buttons on the website are located meanwhile at the upper left part? The idea is most people write from the left to the right side, from the top to the bottom which means from the upper left corner. This psychological habit dictates the placement of different elements in navigation. And the second explanation is the window can be rescaled. To make thing more stable and common for the user most pages are not changed and are aligned the same way.
UNIT 14
Theory of Colours
The colour wheel theory is used for analyzing hues in design, a very important factor to consider is that it generally only targets hues and does not incorporate saturation or brightness levels. While this seems quite severe you must remember there are almost infinite amounts of shades and a more limited amount of colours that can be analyzed. Its origins lie with Sir Isaac Newton and his experiment to split light into various colours. His original colour wheel features red, orange, yellow, green, cyan and blue and was joined at the ends by Newton to display the natural hue progression. Over a century later Johann Wolfgang Goethe studied the psychological effects of colours and modified the colour wheel to split the colours into two sides, the plus and minus colours. Plus colours were ones that had a positive effect on psychology and generally included the warm colours such as red and orange. The minus colours generally invoked unsettled feelings in participants and tended to lean to the blue and green.
The next major revolution was by a Swiss art theorist named Johann Itten. He modified the wheel to the form we see today based on the primary triad and the twelve basic hues. Triadic colour scheme is the most favourite for web design. It uses a combination of 3 colours that are equally spaced around the wheel. Its major advantage is that it strikes a great balance between harmony and contrast.
UNIT 15
Photography Types
Black-and-white photography displays the classic monochrome look. All photography was originally monochrome. Even after colour film was readily available in the mid 1800s, black-and-white photography continued to dominate for decades, due to its lower cost and its "classic" photographic look. It is important to note that some monochromatic pictures are not always pure blacks and whites but contain other hues depending on the process.
Colour photography may form images as a positive transparency, intended for use in a slide projector or as colour negatives, intended for use in creating positive colour enlargements on specially coated paper. The latter is now the most common form of film (non-digital) colour photography owing to the introduction of automated photo-printing equipment.
Digital photography gives an opportunity to transmit images through telephone lines with greater speed. The primary difference between digital and chemical photography is that analogue photography resists manipulation because it involves film, optics and photographic paper, while digital imaging is a highly manipulative medium. This difference allows for a degree of image post-processing that is comparatively difficult in film-based photography and permits different communicative potentials and applications. Nevertheless, according to survey results, more than two-thirds of professional photographers prefer the results of film to those of digital for certain applications like creating a traditional photographic look, capturing shadow and highlighting details or archival storage.
UNIT 16